ドイツのRTD茶市場は米ドルから拡大すると予想される 3.0 億で 2025 米ドルへ 3.9 10億まで 2030, CAGR を意味する 5.48% 期間を超えて. このヘッドラインの成長の下に, しかし, the category is undergoing a phase of structural adjustment marked by softer volume dynamics. Rising price sensitivity and more cautious spending on non-essential soft drinks are weighing on consumption, particularly as households reassess discretionary purchases. This has placed sustained pressure on overall volumes, even as value growth is supported by pricing, mix shifts and selective premiumisation.
Traditional high-sugar RTD tea remains the primary drag on category performance, with demand erosion accelerating as sugar reduction and health considerations move further into the mainstream. In contrast, reduced-sugar, sparkling and fermented RTD teas continue to show comparatively stronger momentum, underpinned by more engaging flavour profiles, functional narratives and broader lifestyle appeal, especially among younger consumers. However, these segments still operate from a smaller base, and their expansion has yet to fully offset the contraction of legacy products, resulting in a market that is rebalancing rather than expanding uniformly.
Health and sustainability considerations are increasingly reshaping the competitive landscape. Consumers are placing greater emphasis on natural formulations, functional benefits, regional sourcing and environmentally responsible packaging. This shift is driving a gradual migration toward more sustainable packaging formats, reinforcing the category’s long-term image but also contributing to higher cost structures and, in some cases, reduced convenience. On the flavour front, classic variants continue to anchor baseline demand, while experimentation with novel, plant-based and herbal profiles is emerging as a key lever to stimulate trial and maintain relevance.
Looking ahead, the German RTD tea market is likely to see a gradual rebuilding of momentum, supported by ongoing functional innovation, wider adoption of zero-sugar formulations and the extension of seasonal consumption occasions. Digitalisation in production and marketing is expected to enhance efficiency and consumer engagement, while distribution structures continue to evolve toward stronger private-label presence, smaller on-the-go retail formats and a more diversified channel mix. Together, these dynamics suggest that, after a period of recalibration, RTD tea in Germany is positioned to return to a path of measured, quality-led growth rather than rapid volume expansion.
With the latest figures updated in 2025, this report delivers a clear snapshot of the RTD tea market in Germany. Covering a ten-year horizon from 2020 に 2030, it serves as a critical resource for identifying investment trends, assessing market entry points, and tracking structural shifts in demand.
レポートの内容
年間市場規模の数値は (Liters/EUR/USD), 広がる 2020 に 2030. データセットには過去の実績と予測の両方が含まれています, 過去および予測期間の CAGR 計算とともに.
市場の細分化
The Germany RTD tea market is categorized into the following segments:
製品タイプ – 例:, RTDスパークリングティー, まだRTD茶
タイプ – 例:, 無糖/低糖RTD茶, 通常のRTDティー
風味 – 例:, 紅茶, 緑茶, その他
流通チャネル – 例:, bars and HoReCa, ディスカウント業者, 電子商取引, 前庭, ハイパーマーケット, 小さな食料品店, スーパーマーケット, その他
マクロ経済 & 人口統計指標
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (消費者物価指数), 国内総生産 (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
競争環境: 市場シェア分析
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the RTD tea market in Germany, highlighting dominant firms and brand-level movements. Companies profiled include: Asia Express Food B.V., Berentzen-Gruppe AG, Brauerei Loscher GmbH & Co. KG, Danone S.A., Hassia Gruppe, Hermann Pfanner Getranke GmbH, ホーネル ブリューイング カンパニー, Krombacher Brauerei Bhd Schadeberg GmbH & Co. KG., Omg Bubble Tea, UAB, Powafood GmbH, Rauch Fruchtsaefte GmbH & 株式会社アンド, コカ・コーラ カンパニー, UniBev GmbH, ユニリーバ PLC, 等.
The report includes detailed market share analysis for major competitors across the total RTD tea market, alongside segment-level insights covering RTD tea, RTDスパークリングティー, まだRTD茶, regular RTD tea and reduced-sugar RTD tea.
レポートで取り上げられる市場シェア分析:
Germany RTD tea market share
Germany RTD sparkling tea market share
Germany still RTD tea market share
Germany regular RTD tea market share
Germany reduced-sugar RTD tea market share
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Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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専門的に構成された PDF レポート
年ごとの数値と多次元セグメンテーションを含む完全な EXCEL データブック 2020 に 2030
目次
目次
市場の細分化
市場概要
ドイツのRTD紅茶市場 – 製品タイプの分析
ドイツのRTD紅茶市場 – 型分析
ドイツのRTD紅茶市場 – 風味分析
ドイツのRTD紅茶市場 – 流通チャネル分析
自社株分析
Asia Express Food B.V.
Berentzen-Gruppe AG
Brauerei Loscher GmbH & Co. KG
Danone S.A.
Hassia Gruppe
Hermann Pfanner Getranke GmbH
ホーネル ブリューイング カンパニー.
Krombacher Brauerei Bhd Schadeberg GmbH & Co. KG.
Omg Bubble Tea, UAB
Powafood GmbH
Rauch Fruchtsaefte GmbH & 株式会社アンド
コカ・コーラ カンパニー
UniBev GmbH
ユニリーバ PLC
マクロ経済データと予測
研究方法
免責事項
図と表
Table Germany RTD Tea Market 2020-2030
Chart Germany RTD Tea Market, 純成長率, 2020-2030
Chart Germany RTD Tea Market, 成長率, 2020-2030
Table Germany RTD Tea Market by Product Type, 2020-2030
Chart Germany RTD Tea Market by Product Type, CAGR の過去と予測, 2020-2030
Chart Germany RTD Tea Market by Product Type, 2020-2030
Table Germany RTD Tea Market by Type, 2020-2030
Chart Germany RTD Tea Market by Type, CAGR の過去と予測, 2020-2030
Chart Germany RTD Tea Market by Type, 2020-2030
Table Germany RTD Tea Market by Flavor, 2020-2030
Chart Germany RTD Tea Market by Flavor, CAGR の過去と予測, 2020-2030
Chart Germany RTD Tea Market by Flavor, 2020-2030
Table Germany RTD Tea Market by Distribution Channel, 2020-2030
Chart Germany RTD Tea Market by Distribution Channel, CAGR の過去と予測, 2020-2030
Chart Germany RTD Tea Market by Distribution Channel, 2020-2030
Table Germany RTD Tea Market Share (%), 企業別, 2020-2025
Chart Germany RTD Tea Market, 企業別, 2025
Table Germany RTD Tea Market Share (%), ブランド別, 2020-2025
Chart Germany RTD Tea Market, ブランド別, 2025
Table Germany – 人口 (何百万もの) と予測
Table Germany – 消費者物価指数 (消費者物価指数) と予測
Table Germany – 国内総生産と予測
Table Germany RTD Tea Market: GDPに占める支出の割合 (%)
Table Germany RTD Tea Market: 一人当たりの消費量 (人口)