USA Perfume Market 2025

The US perfume market demonstrated robust expansion, growing by $5.4 billion at a compound annual growth rate of 5.5% 予測期間中. This sustained growth reflected fundamental shifts in consumption patterns across demographic groups, with Millennials and Generation X maintaining particularly high usage frequencies that drove category momentum. Generation Z emerged as the most engaged demographic in terms of daily fragrance application, pioneering the concept of “perfume wardrobes” where multiple scents were curated for different occasions and moods. This behavioral shift created new opportunities for brands to develop complementary scent portfolios and smaller-format offerings tailored to younger consumers’ desire for variety and self-expression through fragrance.

The premium segment continued to outperform the broader market, with men’s fragrances registering slightly stronger value growth than women’s offerings. This divergence signaled evolving male grooming habits as American men became more invested in personal fragrance as an extension of their self-care routines. Market participants successfully capitalized on this trend through targeted marketing campaigns and product innovations that reframed men’s perfumes as essential lifestyle accessories rather than discretionary purchases. Concurrently, the market responded to growing consumer demand for wellness-oriented beauty products by accelerating the “skinification” of perfumes. Brands reformulated products to meet clean beauty standards, emphasizing hypoallergenic properties, skin-friendly ingredients, and transparent labeling that addressed concerns about sensitive skin compatibility.

Clean fragrance claims became increasingly prominent as US consumers applied the same ingredient scrutiny to perfumes as they did to skincare products. Market leaders responded by developing fragrances that met varying consumer definitions of “clean” – from vegan and cruelty-free formulations to products free from specific synthetic ingredients. This reformulation movement coincided with broader industry efforts to educate consumers about fragrance safety and sustainability, creating new product differentiators in a competitive market. The convergence of these trends – demographic usage patterns, gender-specific growth opportunities, and clean beauty influences – collectively reshaped the US fragrance landscape, driving both premiumization and ingredient transparency as key purchase considerations across consumer segments.

This report delivers a deep dive into the USA perfume market, 履歴パフォーマンスデータの組み合わせ 2020 に 2024 将来の見通しの投影があります 2030. 市場規模に関する重要な洞察を明らかにします, 成長率, そして重要なトレンド, 業界の進化について明確な見方を提供します. By breaking down the market across product type, 価格帯, パッケージングと流通チャネル, レポートは、利害関係者が成長を促進し、競合他社よりも優れているための実用的な機会を特定しています.

市場セグメンテーション

The segmentation of the USA perfume market is outlined below:
製品タイプ: men’s perfume, women’s perfume, unisex perfume
価格帯: 質量, プレミアム
パッケージング: ガラス瓶, ペットボトル, その他 (crystal, 金属, etc.)
流通チャネル: apparel stores, 美容とパーソナルケア店, デパート, 直接販売, eコマース, ハイパーマーケット, 薬局, スーパーマーケット, 倉庫クラブ, その他

The USA perfume market is categorized by product type, 価格帯, パッケージングと流通チャネル. In terms of product type, the market is segmented into men’s perfume, women’s perfume, and unisex perfume. Price range segmentation includes mass, そしてプレミアム. The packaging segmentation covers glass bottles, ペットボトル, その他 (crystal, 金属, etc.). Distribution channel segmentation comprises apparel stores, 美容とパーソナルケア店, デパート, 直接販売, eコマース, ハイパーマーケット, 薬局, スーパーマーケット, 倉庫クラブ, その他.

競争力のある風景

The market features leading players such as Bath & Body Works Inc., Betterware de Mexico S.A.P.I. de C.V. (JAFRA), シャネルS.A., Coty Inc., Dolce & Gabbana S.R.L., Euroitalia S.R.L., Glossier Inc., Hermes International SCA, Inter Parfums Inc., LG世帯 & Health Care Ltd., L’Occitane International S.A., ロレアルS.A., LVMHはヘネシー・ルイス・ヴィトンSAをしなければなりません (LVMH), Mary Kay Inc., Heart Perfumes Ltd., PUIG SL, Revlon Inc., Shiseido Company Limited, Estee Lauder Companies Inc. and Victoria’s Secret & co.

This report presents an extensive analysis of major entities in the perfume market, からのパフォーマンスに焦点を当てています 2020 に 2024. 調査結果は、市場シェアの変化を示しています, 長年のリーダーと新しい挑戦者の両方を認識します.

このレポートを購入する理由?

Obtain precise statistical data and forecasts for the USA perfume market.
Gain in-depth analysis and forecasts for the key segments of the USA perfume market: 製品タイプ, 価格帯, パッケージングと流通チャネル.
地域固有の戦略を開発し、ローカライズされたデータ分析に基づいて戦略的優先順位を設定します.
Gain deep insights into the dynamics of the USA perfume market.
成長部門と新たな傾向をターゲットにすることにより、高ポテンシャルの投資機会を特定する.
Anticipate the future trajectory of the USA perfume market with informed projections.
競争力のある風景を評価して、市場機会を活用するための理想的なタイミングを決定する.
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目次

目次
重要な調査結果
市場セグメンテーション
市場の概要
USA Perfume Market – 製品タイプ分析
USA Perfume Market – 価格帯分析
USA Perfume Market – 包装分析
USA Perfume Market – 流通チャネル分析
会社は分析を共有します
バス & ボディワークス, Inc.
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
シャネルS.A.
Coty Inc.
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Glossier Inc.
Hermes International SCA
Inter Parfums, Inc.
…
マクロ経済データと予測
研究方法論
免責事項

数字と表
Table USA Perfume Market 2020-2030
Chart USA Perfume Market, 正味成長, 2020-2030
Chart USA Perfume Market, 成長率, 2020-2030
Table USA Perfume Market by Product Type, 2020-2030
Chart USA Perfume Market by Product Type, CAGR歴史的および予測, 2020-2030
Chart USA Perfume Market by Product Type, 2020-2030
Table USA Perfume Market by Price Range, 2020-2030
Chart USA Perfume Market by Price Range, CAGR歴史的および予測, 2020-2030
Chart USA Perfume Market by Price Range, 2020-2030
Table USA Perfume Market by Packaging, 2020-2030
Chart USA Perfume Market by Packaging, CAGR歴史的および予測, 2020-2030
Chart USA Perfume Market by Packaging, 2020-2030
Table USA Perfume Market by Distribution Channel, 2020-2030
Chart USA Perfume Market by Distribution Channel, CAGR歴史的および予測, 2020-2030
Chart USA Perfume Market by Distribution Channel, 2020-2030
Table USA Perfume Market Share (%), 企業によって, 2020-2024
Chart USA Perfume Market, 企業によって, 2024
Table USA Perfume Market Share (%), ブランドによって, 2020-2024
Chart USA Perfume Market, ブランドによって, 2024
テーブルUSA – 人口 (数百万) と予測
テーブルUSA – 消費者価格指数 (CPI) と予測
テーブルUSA – 国内総生産と予測
Table USA Perfume Market: GDPの一部として費やします (%)
Table USA Perfume Market: 一人当たり消費 (人口)

言及した企業

バス & ボディワークス, Inc.
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
シャネルS.A.
Coty Inc.
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Glossier Inc.
Hermes International SCA
Inter Parfums, Inc.
LG世帯 & 健康管理, Ltd.
L’Occitane International S.A.
ロレアルS.A.
LVMHはヘネシー・ルイス・ヴィトンSAをしなければなりません (LVMH)
Mary Kay Inc.
ハート香水, Ltd.
PUIG SL
Revlon, Inc.
Shiseido Company, 限定
Estee Lauder Companies Inc.
ビクトリアの秘密 & co.