According to the latest data, the market size of the hair care products industry in Nigeria is expected to rise by USD 356.2 million with a CAGR of 15.5% by the end of 2029. One of the primary driving factors is the increasing awareness and importance of personal grooming and hygiene among Nigeria consumers. As the population becomes more conscious of their appearance and well-being, there is a growing demand for a wide range of hair care products, from basic shampoos and conditioners to specialized treatments for issues such as dandruff, hair fall, and scalp health. This trend is particularly noticeable among the younger demographic and urban residents, who are more exposed to global beauty trends and standards.
Another significant driver is the rising disposable incomes and improving economic conditions in Nigeria. As more consumers have greater spending power, there is an increased willingness to invest in higher-quality and premium hair care products. This economic uplift allows for a shift from basic, mass-market products to more specialized solutions that cater to specific hair care needs, such as anti-hair fall treatments and hair nourishment products. The expanding middle class plays a crucial role in this shift, driving demand for products that offer enhanced benefits and superior quality.
The report offers a comprehensive evaluation of the Nigeria hair care products market, 過去の市場規模に関する重要なデータを提示します, 成長パターン, 将来の予測. 市場セグメントとサブセグメントの徹底的な内訳を提供します, 製品などの重要な変数に焦点を当てています, pricing, packaging material, および流通チャネル. This comprehensive evaluation aids in identifying the growth potential within the hair care products industry.
市場セグメンテーション
The hair care products market in Nigeria is classified into the following segments:
製品: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, その他
Pricing: 質量, プレミアム
Packaging material: 柔軟なパッケージ, ガラス, 金属, rigid plastics, その他
流通チャネル: コンビニエンスストア, スーパーマーケットとハイパーマーケット, 小さな食料品店, 健康と美容の店, 直接販売, eコマース, hair salons, その他
The Nigeria hair care products market is segmented on the basis of product, pricing, packaging material, および流通チャネル. Based on product, the hair care products market in Nigeria is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, その他. On the basis of pricing, the hair care products market in Nigeria has been segmented into mass, そしてプレミアム. By packaging material, the hair care products market in Nigeria has been segmented into flexible packaging, ガラス, 金属, rigid plastics, その他. Based upon distribution channel, the hair care products market in Nigeria is also categorized into convenience stores, スーパーマーケットとハイパーマーケット, 小さな食料品店, 健康と美容の店, 直接販売, eコマース, hair salons, その他.
競争力のある風景
The Nigeria hair care products market is highly competitive. The prominent players operating in the Nigeria hair care products market include Franemm Industries Limited, N.N. FEMS Industries Ltd., ロレアルS.A., SoulMate Industries Limited, Godrej Group, Dabur India Limited, Edysmart Nigeria Limited, Revlon Inc., Zenon Laboratories and Chemical Industries Limited, プロクター & ギャンブルカンパニー (p&g), Colgate-Palmolive Company, ユニリーバplc, Dr Miracle’s Inc., El-Hazy Glittas Limited, Yduona Cosmetics Company, Dubas’n’Ches Commodity Company Limited, Luster Products Inc., McBride plc, Hoyu Co. Ltd., Oriflame Cosmetics S.A., Kenvue Inc., ヘンケルAG & co. Kgaa, House Of Cheatham Inc., Recare Limited (Natures Gentle Touch), PZ Cussons plc.
The report presents a detailed analysis of the Nigeria hair care products market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
このレポートを購入する理由?
Obtain precise statistical data and forecasts for the Nigeria hair care products market.
地域固有の戦略を開発し、ローカライズされたデータ分析に基づいて戦略的優先順位を設定します.
Gain deep insights into the dynamics of the Nigeria hair care products market.
成長部門と新たな傾向をターゲットにすることにより、高ポテンシャルの投資機会を特定する.
Anticipate the future trajectory of the Nigeria hair care products market with informed projections.
競争力のある風景を評価して、市場機会を活用するための理想的なタイミングを決定する.
目次
目次
重要な調査結果
レポート範囲
研究方法論
Market overviewNigeria hair care products market – product analysis
Nigeria hair care products market – pricing analysis
Nigeria hair care products market – packaging material analysis
Nigeria hair care products market – 流通チャネル分析
主要なプレーヤーと市場シェア
– Franemm Industries Limited
– N.N. FEMS Industries Ltd.
– ロレアルS.A.
– SoulMate Industries Limited
– Godrej Group
…
マクロ経済データと予測
免責事項
数字と表
Table Nigeria hair care products market 2019-2029
Chart Nigeria hair care products market, 正味成長, 2019-2029
Chart Nigeria hair care products market, 成長率, 2019-2029
Table Nigeria hair care products market by product, 2019-2029
Chart Nigeria hair care products market by product, CAGR歴史的および予測, 2019-2029
Chart Nigeria hair care products market by product, 2019-2029
Table Nigeria hair care products market by pricing, 2019-2029
Chart Nigeria hair care products market by pricing, CAGR歴史的および予測, 2019-2029
Chart Nigeria hair care products market by pricing, 2019-2029
Table Nigeria hair care products market by packaging material, 2019-2029
Chart Nigeria hair care products market by packaging material, CAGR歴史的および予測, 2019-2029
Chart Nigeria hair care products market by packaging material, 2019-2029
Table Nigeria hair care products market by distribution channel, 2019-2029
Chart Nigeria hair care products market by distribution channel, CAGR歴史的および予測, 2019-2029
Chart Nigeria hair care products market by distribution channel, 2019-2029
Table Nigeria hair care products market share (%), 企業によって, 2019-2023
Chart Nigeria hair care products market, 企業によって, 2023
Table Nigeria hair care products market share (%), ブランドによって, 2019-2023
Chart Nigeria hair care products market, ブランドによって, 2023
Table Nigeria – 人口 (数百万) と予測
Table Nigeria – 消費者価格指数 (CPI) と予測
Table Nigeria – 国内総生産と予測
Table Nigeria hair care products market: GDPの一部として費やします (%)
Table Nigeria hair care products market: 一人当たり消費 (人口)