The global RTD tea market is projected to expand from USD 87.1 億で 2025 米ドルへ 114.3 10億まで 2030, implying a compound annual growth rate of 5.6%. While this headline trajectory signals continued expansion, the underlying growth logic reflects a clear transition from scale-driven expansion toward a longer-term phase of structural reconfiguration. Incremental value creation is increasingly decoupled from rapid consumer base expansion and instead anchored in health-oriented repositioning, portfolio upgrading and a redefinition of everyday consumption occasions.
Across regions, intensifying scrutiny of high-sugar soft drinks has prompted a systematic reassessment of beverage choices, allowing RTD tea to be repositioned as a “light-burden” daily drink that sits between plain water and function-led beverages. Low- and no-sugar formulations have moved from niche differentiation to baseline expectations, while traditional high-sugar variants continue to face structural pressure and act as a drag on overall volume growth in many mature markets. 結果として, category performance is increasingly shaped by mix optimisation rather than by headline consumption growth.
Consumer expectations have also evolved materially. RTD tea is no longer evaluated solely on refreshment, but on a broader value set encompassing health credibility, flavour complexity and lifestyle compatibility. Functionalisation has emerged as a key lever for value uplift and frequency gains, with “light-function” propositions—such as digestive support, metabolic balance, mood regulation and gentle stimulation—expanding the category’s competitive set beyond carbonates and into closer adjacency with coffee, energy drinks and functional water. In parallel, flavour innovation is lowering trial barriers and broadening use cases, with fruit, botanical, roasted and region-specific tea bases enabling RTD tea to occupy more daily drinking moments, including as a mild alternative to coffee or a low-intensity option in non-alcoholic social settings.
On the supply and channel side, the market is undergoing a parallel rebalancing. Established players continue to provide scale and distribution stability, while newer and smaller brands inject innovation through sharper health narratives, functional segmentation and flavour differentiation. As market maturity increases, growth driven purely by price competition and promotion is losing effectiveness, elevating the importance of brand equity, product credibility and innovation cadence. Convenience channels remain foundational given the category’s immediate-consumption nature, but modern retail and e-commerce are playing an expanding role in planned purchasing and in incubating low-sugar, functional and premium offerings. 全体, the global RTD tea industry has converged on a common trajectory in which growth is increasingly generated through internal structural optimisation, value reallocation and upgraded consumption motivations, rather than through simple scale enlargement.
に更新されました 2025, this report delivers a full view of the global RTD tea sector from 2020 に 2030, offering essential data for informed planning and market assessment.
レポートの内容
年間市場規模の数値は (Liters/USD), 広がる 2020 に 2030. データセットには過去の実績と予測の両方が含まれています, 過去および予測期間の CAGR 計算とともに.
市場の細分化
The global RTD tea market is categorized into the following segments:
製品タイプ – 例:, RTDスパークリングティー, まだRTD茶
タイプ – 例:, 無糖/低糖RTD茶, 通常のRTDティー
流通チャネル – 例:, バーとHoReCa, コンビニエンスストア, ディスカウント業者, 電子商取引, 前庭, general merchandise stores, ハイパーマーケット, pharmacies, 小さな食料品店, スーパーマーケット, 自動販売機, その他
地域 – 例:, アジア太平洋地域, ヨーロッパ, ラテンアメリカ, 中東とアフリカ, 北米
マクロ経済 & 人口統計指標
コア市場データに加えて, このレポートには、市場のダイナミクスを解釈するための重要なコンテキストを提供する主要な社会経済指標が組み込まれています。. これらには人口動向が含まれます, 消費者物価指数 (消費者物価指数), 国内総生産 (GDP), 一人当たりの消費量 (米ドルで表現), GDPに占める個人消費の割合. 一緒に, これらの指標は、市場規模の数値の戦略的関連性を高めるマクロ経済的背景を提供します。, 利害関係者が需要の可能性と長期的な成長の機会をより適切に評価できるよう支援する.
競争環境: 市場シェア分析
Market share insights presented in this report illustrate the evolving competitive landscape of the global RTD tea sector, with data on top-performing brands and consolidation trends. 主要な市場参加者には以下が含まれます：: Acqua Minerale San Benedetto S.p.A., AO GALANZ bottlers, アサヒグループホールディングス, 株式会社, Chi Forest (Beijing) Food Technology Group Co., 株式会社, Danone S.A., Dr Pepper Snapple Group, DyDo Group Holdings, 株式会社, Ferrero International S.A., Fujian Dali Group Co. 株式会社, GT’s Living Foods LLC, Guangzhou Pharmaceutical Holding Ltd., Hangzhou Yangshengtang Co., 株式会社, Hermann Pfanner Getranke GmbH, ホーネル ブリューイング カンパニー, Ichitan Group PCL, Ito En, 株式会社, JDB Group, JG Summit Holdings, 株式会社, キリンホールディングス株式会社, 株式会社, Milo’s Tea Company, 株式会社, Nestle S.A., Orang Tua Group, PT Wings Surya, PT. Sinar Sosro, Rauch Fruchtsaefte GmbH & 株式会社アンド, Red Diamond, 株式会社, Sapporo Holdings Limited, Shandong Keyang Beverage Co., 株式会社, サントリーホールディングス株式会社, Tan Hiep Phat Beverage Group (THP), Thai Beverage Public Company Limited, コカ・コーラ カンパニー, Ting Hsin International Group, TIRTA FRESINDO JAYA, PT, Turkey Hill Dairy (Peak Rock Capital LLC), ユニリーバ PLC, Uni-President Enterprises Corporation, Vitalon Foods Co., 株式会社, VITASOY International Holdings Limited, Zhejiang Xiangpiaopiao Co., 株式会社, 等.
The report includes detailed market share analysis for major competitors across the total RTD tea market, alongside segment-level insights covering RTD tea, RTDスパークリングティー, まだRTD茶, regular RTD tea and reduced-sugar RTD tea.
レポートで取り上げられる市場シェア分析:
Global RTD tea market share
Global RTD sparkling tea market share
Global still RTD tea market share
Global regular RTD tea market share
Global reduced-sugar RTD tea market share
このレポートを選択する理由?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. あなたが投資家であるかどうか, manufacturer, distributor, or consultant, this report delivers actionable value.
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専門的に構成された PDF レポート
年ごとの数値と多次元セグメンテーションを含む完全な EXCEL データブック 2020 に 2030
目次
目次
市場の細分化
市場概要
Global RTD Tea Market – 製品タイプの分析
Global RTD Tea Market – 型分析
Global RTD Tea Market – 流通チャネル分析
Global RTD Tea Market – Region Analysis
自社株分析
Acqua Minerale San Benedetto S.p.A.
AO GALANZ bottlers
アサヒグループホールディングス, 株式会社.
Chi Forest (Beijing) Food Technology Group Co., 株式会社.
Danone S.A.
Dr Pepper Snapple Group
DyDo Group Holdings, 株式会社.
Ferrero International S.A.
Fujian Dali Group Co. 株式会社.
GT’s Living Foods LLC
Guangzhou Pharmaceutical Holding Ltd.
Hangzhou Yangshengtang Co., 株式会社.
Hermann Pfanner Getranke GmbH
ホーネル ブリューイング カンパニー.
Ichitan Group PCL
Ito En, 株式会社.
JDB Group
JG Summit Holdings, 株式会社.
キリンホールディングス株式会社, 株式会社.
Milo’s Tea Company, 株式会社.
Nestle S.A.
Orang Tua Group
PT Wings Surya
PT. Sinar Sosro
Rauch Fruchtsaefte GmbH & 株式会社アンド
Red Diamond, 株式会社.
Sapporo Holdings Limited
Shandong Keyang Beverage Co., 株式会社.
サントリーホールディングス株式会社
Tan Hiep Phat Beverage Group (THP)
Thai Beverage Public Company Limited
コカ・コーラ カンパニー
Ting Hsin International Group
TIRTA FRESINDO JAYA, PT
Turkey Hill Dairy (Peak Rock Capital LLC)
ユニリーバ PLC
Uni-President Enterprises Corporation
Vitalon Foods Co., 株式会社.
VITASOY International Holdings Limited
Zhejiang Xiangpiaopiao Co., 株式会社.
…
マクロ経済データと予測
研究方法
免責事項
図と表
Table Global RTD Tea Market 2020-2030
Chart Global RTD Tea Market, 純成長率, 2020-2030
Chart Global RTD Tea Market, 成長率, 2020-2030
Table Global RTD Tea Market by Product Type, 2020-2030
Chart Global RTD Tea Market by Product Type, CAGR の過去と予測, 2020-2030
Chart Global RTD Tea Market by Product Type, 2020-2030
Table Global RTD Tea Market by Type, 2020-2030
Chart Global RTD Tea Market by Type, CAGR の過去と予測, 2020-2030
Chart Global RTD Tea Market by Type, 2020-2030
Table Global RTD Tea Market by Distribution Channel, 2020-2030
Chart Global RTD Tea Market by Distribution Channel, CAGR の過去と予測, 2020-2030
Chart Global RTD Tea Market by Distribution Channel, 2020-2030
Table Global RTD Tea Market by Region, 2020-2030
Chart Global RTD Tea Market by Region, CAGR の過去と予測, 2020-2030
Chart Global RTD Tea Market by Region, 2020-2030
Table Global RTD Tea Market Share (%), 企業別, 2020-2025
Chart Global RTD Tea Market, 企業別, 2025
Table Global RTD Tea Market Share (%), ブランド別, 2020-2025
Chart Global RTD Tea Market, ブランド別, 2025
Table Global – 人口 (何百万もの) と予測
Table Global – 消費者物価指数 (消費者物価指数) と予測
Table Global – 国内総生産と予測
Table Global RTD Tea Market: GDPに占める支出の割合 (%)
Table Global RTD Tea Market: 一人当たりの消費量 (人口)