Hungary Coffee Market 2025

Hungary’s coffee market is poised for significant expansion, projected to grow from USD 630.0 百万 2024 USDに 909.0 百万 2030 at a 6.3% CAGR, reflecting the country’s accelerating transition from traditional instant coffee consumption to more sophisticated brewing practices. The market’s transformation is being driven by Budapest’s thriving specialty coffee scene, which has become a laboratory for innovation, introducing Hungarian consumers to single-origin beans and alternative brewing methods that are gradually permeating into household consumption patterns. This cultural shift is most visible in the fresh coffee segment, where bean sales and ground coffee pods are gaining traction as home brewing enthusiasts invest in quality equipment and seek to replicate café experiences in domestic settings. The premiumization trend coexists with persistent price sensitivity, creating a bifurcated market where private label offerings maintain strong appeal by balancing affordability with improving quality standards, particularly amid ongoing global coffee price volatility that pressures margins across all categories.

Sustainability has emerged as a key purchase criterion, with Hungarian consumers demonstrating growing preference for ethically sourced beans and environmentally friendly packaging, prompting roasters to obtain organic and fair trade certifications while exploring biodegradable pod solutions. The flavor innovation race continues predominantly in the instant coffee segment, where manufacturers leverage Hungary’s traditional sweet tooth to develop indulgent varieties that serve as gateway products for younger consumers entering the coffee market. しかし, product development faces constraints from persistent cost instability across the supply chain, forcing brands to carefully balance innovation with price positioning in a market where disposable income growth remains modest.

Distribution channels reflect the market’s evolving nature, with specialty coffee shops serving as educational hubs while supermarkets and hypermarkets expand their premium fresh coffee selections to meet growing home consumption demand. E-commerce is gaining importance for equipment and specialty bean sales, though brick-and-mortar retains dominance for daily purchases. As Hungary’s coffee culture matures, the market presents a compelling case study in how Central European consumers are navigating the transition from utilitarian consumption to more experiential coffee appreciation, with success depending on brands’ ability to deliver authentic quality while respecting the economic realities of the region.

This report offers a detailed examination of the Hungary coffee market, leveraging historical data from 2020 に 2024 and projecting trends through 2030. It evaluates market size, 成長軌跡, そして、変化の主要なドライバー, providing a nuanced view of the industry’s development. Through a structured analysis of product type, パッケージングタイプと流通チャネル, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.

市場セグメンテーション

The Hungary coffee market is categorized into the following segments:
製品タイプ: RTDコーヒー, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), instant coffee (standard instant coffee, coffee mixes)
パッケージングタイプ: 柔軟なパッケージ, 折りたたみカートン, ガラス, その他
流通チャネル: バーとホレカ, コンビニエンスストア, 割引, eコマース, 食べ物や飲み物の店, フォアコート, 健康と美容の店, 小さな食料品店, スーパーマーケットとハイパーマーケット, 自動販売, その他

The Hungary coffee market is categorized by product type, パッケージングタイプと流通チャネル. In terms of product type, the market is segmented into RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), and instant coffee (standard instant coffee, coffee mixes). Packaging type segmentation includes flexible packaging, 折りたたみカートン, ガラス, その他. 流通チャネルセグメンテーションは、バーとホレカで構成されています, コンビニエンスストア, 割引, eコマース, 食べ物や飲み物の店, フォアコート, 健康と美容の店, 小さな食料品店, スーパーマーケットとハイパーマーケット, 自動販売, その他.

競争力のある風景

レポートは大手企業を紹介しています, including Alois Dallmayr KG, Cafe Frei Central Europe Kft., DXN Holdings Bhd., Illycaffe S.p.A., Goes Peet’s N.V., Luigi Lavazza S.p.A., Massimo Zanetti Beverage Group S.p.A., Mocca Negra Zrt., MOKATE SA, ネスレS.A., Pellini Caffe S.p.A., Tchibo GmbH, The Coca-Cola Company and Zino Davidoff SA.

This comprehensive report analyzes the performance of leading companies in the coffee sector from 2020 に 2024. 調査結果は、市場シェアの変化を強調しています, 確立された市場リーダーと新興の競合他社の両方を明らかにします.

このレポートを購入する理由?

Obtain precise statistical data and forecasts for the Hungary coffee market.
Gain in-depth analysis and forecasts for the key segments of the Hungary coffee market: 製品タイプ, パッケージングタイプと流通チャネル.
地域固有の戦略を開発し、ローカライズされたデータ分析に基づいて戦略的優先順位を設定します.
Gain deep insights into the dynamics of the Hungary coffee market.
成長部門と新たな傾向をターゲットにすることにより、高ポテンシャルの投資機会を特定する.
Anticipate the future trajectory of the Hungary coffee market with informed projections.
競争力のある風景を評価して、市場機会を活用するための理想的なタイミングを決定する.
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目次

目次
重要な調査結果
市場セグメンテーション
市場の概要
Hungary Coffee Market – 製品タイプ分析
Hungary Coffee Market – パッケージングタイプ分析
Hungary Coffee Market – 流通チャネル分析
会社は分析を共有します
Alois Dallmayr KG
Cafe Frei Central Europe Kft.
DXN Holdings Bhd.
Illycaffe S.p.A.
Goes PeetのN.V.
Luigi Lavazza S.p.A.
Massimo Zanetti Beverage Group S.p.A.
Mocca Negra Zrt.
MOKATE SA
…
マクロ経済データと予測
研究方法論
免責事項

数字と表
Table Hungary Coffee Market 2020-2030
Chart Hungary Coffee Market, 正味成長, 2020-2030
Chart Hungary Coffee Market, 成長率, 2020-2030
Table Hungary Coffee Market by Product Type, 2020-2030
Chart Hungary Coffee Market by Product Type, CAGR歴史的および予測, 2020-2030
Chart Hungary Coffee Market by Product Type, 2020-2030
Table Hungary Coffee Market by Packaging Type, 2020-2030
Chart Hungary Coffee Market by Packaging Type, CAGR歴史的および予測, 2020-2030
Chart Hungary Coffee Market by Packaging Type, 2020-2030
Table Hungary Coffee Market by Distribution Channel, 2020-2030
Chart Hungary Coffee Market by Distribution Channel, CAGR歴史的および予測, 2020-2030
Chart Hungary Coffee Market by Distribution Channel, 2020-2030
Table Hungary Coffee Market Share (%), 企業によって, 2020-2024
Chart Hungary Coffee Market, 企業によって, 2024
Table Hungary Coffee Market Share (%), ブランドによって, 2020-2024
Chart Hungary Coffee Market, ブランドによって, 2024
Table Hungary – 人口 (数百万) と予測
Table Hungary – 消費者価格指数 (CPI) と予測
Table Hungary – 国内総生産と予測
Table Hungary Coffee Market: GDPの一部として費やします (%)
Table Hungary Coffee Market: 一人当たり消費 (人口)

言及した企業

Alois Dallmayr KG
Cafe Frei Central Europe Kft.
DXN Holdings Bhd.
Illycaffe S.p.A.
Goes PeetのN.V.
Luigi Lavazza S.p.A.
Massimo Zanetti Beverage Group S.p.A.
Mocca Negra Zrt.
MOKATE SA
ネスレS.A.
Pellini Caffe S.p.A.
Tchibo GmbH
コカコーラカンパニー
Zino Davidoff SA