Vietnam Beauty and Personal Care Products Market 2025

Vietnam’s beauty and personal care market is emerging as one of Southeast Asia’s most dynamic sectors, projected to expand by USD 1.9 billion at a 7.7% CAGR through 2030, reflecting the country’s unique convergence of traditional values and modern consumption patterns. The market demonstrates remarkable resilience, with Vietnamese consumers maintaining disciplined budgeting while selectively trading up to premium products that deliver demonstrable efficacy and value, creating a bifurcated landscape where mass-market essentials coexist with strategic premium purchases. This cautious yet discerning approach to spending has fostered an environment where product innovation and ingredient authenticity become critical differentiators, particularly as consumers increasingly favor formulations incorporating traditional herbal elements like ginseng, centella asiatica, and lotus extracts that align with cultural heritage and perceived safety.

Digital transformation is reshaping market dynamics at an unprecedented pace, with Vietnam’s young, tech-native population driving the region’s highest social commerce penetration rates and creating new pathways for brand engagement. Beauty influencers and live-stream shopping platforms have become powerful discovery channels, accelerating product trial and education while compressing the traditional path to purchase. This digital ecosystem favors brands that can balance scientific claims with authentic storytelling, particularly those leveraging Vietnam’s rich tradition of herbal remedies in modern cosmetic formulations. The competitive landscape reflects this duality, with global brands adapting portfolios for local preferences while domestic players leverage their understanding of Vietnamese skin types and cultural nuances to gain market share.

Urbanization and rising disposable incomes continue to expand the addressable market, though growth remains concentrated in key metropolitan areas where consumers exhibit more sophisticated beauty routines and willingness to experiment with new categories. Skin care maintains dominance as the largest segment, driven by Vietnam’s humid climate and pollution concerns, while color cosmetics shows the fastest growth as workplace norms evolve and social media fuels self-expression. Sustainability considerations are gaining traction, particularly among younger demographics, though remain secondary to immediate product performance and affordability in purchase decisions.

Focused on delivering actionable insights, this report explores the Vietnam beauty and personal care products market, analyzing historical performance from 2020 に 2024 and providing forecasts up to 2030. 市場規模を評価します, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, 価格帯, consumer group, key pack material and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

市場セグメンテーション

The following outlines the segmentation of the Vietnam beauty and personal care products market:
製品タイプ: バス製品, カラー化粧品, 消臭剤, 除去製品, 香水と香り, ヘアケア製品, 男性用グルーミング製品, オーラルケア, スキンケア製品, サンケア製品
価格帯: プレミアム製品, マス製品
消費者グループ: 赤ちゃん/子供, アダルト
Key pack material: 柔軟なパッケージ, ガラス, 金属, paper & board, rigid plastics
流通チャネル: 美容とパーソナルケア店, コンビニエンスストア, 直接販売, eコマース, 一般商品店, ハイパーマーケット, 薬局, 小さな食料品店, スーパーマーケット, その他

The Vietnam beauty and personal care products market is segmented by product type, 価格帯, consumer group, key pack material and distribution channel. In terms of product type, the market is segmented into bath products, カラー化粧品, 消臭剤, 除去製品, 香水と香り, ヘアケア製品, 男性用グルーミング製品, オーラルケア, スキンケア製品, そしてサンケア製品. Price range segments are divided into premium products, およびマス製品. Consumer group segments are categorized into baby/child, そして大人. The key pack material segmentation covers flexible packaging, ガラス, 金属, paper & board, and rigid plastics. 流通チャネルセグメンテーションは、美容とパーソナルケアストアで構成されています, コンビニエンスストア, 直接販売, eコマース, 一般商品店, ハイパーマーケット, 薬局, 小さな食料品店, スーパーマーケット, その他.

競争力のある風景

Prominent companies operating within the market comprise Amorepacific Corporation, Amway Corporation, Beiersdorf AG, シャネルS.A., Colgate-Palmolive Company, Coty Inc., Dai Viet Huong Company Limited, DM&C Co. Ltd., FineToday Holdings Co. Ltd., Galderma S.A., ハレオンplc, Hoa Linh Pharma Co. Ltd., iFamily Sc Co. Ltd., Inter Parfums Inc., Kao Corporation, Kenvue Inc., LG世帯 & Health Care Ltd., L’Occitane International S.A., ロレアルS.A., LVMHはヘネシー・ルイス・ヴィトンSAをしなければなりません (LVMH), Marico Limited, Mefactory Co. Ltd., MOI Cosmetics Co. Ltd., NAOS SAS, Nu Skin Enterprises Inc., Obagi Cosmeceuticals LLC, Revlon Inc., Rohto Pharmaceutical Co. Ltd., Saigon Cosmetics Corporation (SCC), サノフィS.A., Sao Thai Duong Cosmetics JSC, Shiseido Company Limited, The Body Shop International Ltd., Estee Lauder Companies Inc., プロクター & ギャンブルカンパニー (p&g), ユニリーバplc, Wipro Limited, Wishcompany Inc. and Yatsen Holding Limited.

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, からのパフォーマンスの分析 2020 に 2024. 結果は、市場シェアの変化を示しています, 確立されたリーダーと新規参入者の両方を強調します.

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Obtain precise statistical data and forecasts for the Vietnam beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam beauty and personal care products market: 製品タイプ, 価格帯, consumer group, key pack material and distribution channel.
地域固有の戦略を開発し、ローカライズされたデータ分析に基づいて戦略的優先順位を設定します.
Gain deep insights into the dynamics of the Vietnam beauty and personal care products market.
成長部門と新たな傾向をターゲットにすることにより、高ポテンシャルの投資機会を特定する.
Anticipate the future trajectory of the Vietnam beauty and personal care products market with informed projections.
競争力のある風景を評価して、市場機会を活用するための理想的なタイミングを決定する.
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目次

目次
重要な調査結果
市場セグメンテーション
市場の概要
Vietnam Beauty and Personal Care Products Market – 製品タイプ分析
Vietnam Beauty and Personal Care Products Market – 価格帯分析
Vietnam Beauty and Personal Care Products Market – 消費者グループ分析
Vietnam Beauty and Personal Care Products Market – Key Pack Material Analysis
Vietnam Beauty and Personal Care Products Market – 流通チャネル分析
会社は分析を共有します
Amorepacific Corporation
Amway Corporation
Beiersdorf AG
シャネルS.A.
Colgate-Palmolive Company
Coty Inc.
Dai Viet Huong Company Limited
DM&C Co., Ltd.
FineToday Holdings Co., Ltd.
…
マクロ経済データと予測
研究方法論
免責事項

数字と表
Table Vietnam Beauty and Personal Care Products Market 2020-2030
Chart Vietnam Beauty and Personal Care Products Market, 正味成長, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market, 成長率, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Product Type, CAGR歴史的および予測, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Price Range, CAGR歴史的および予測, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Consumer Group, CAGR歴史的および予測, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Key Pack Material, CAGR歴史的および予測, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Distribution Channel, CAGR歴史的および予測, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Vietnam Beauty and Personal Care Products Market Share (%), 企業によって, 2020-2024
Chart Vietnam Beauty and Personal Care Products Market, 企業によって, 2024
Table Vietnam Beauty and Personal Care Products Market Share (%), ブランドによって, 2020-2024
Chart Vietnam Beauty and Personal Care Products Market, ブランドによって, 2024
Table Vietnam – 人口 (数百万) と予測
Table Vietnam – 消費者価格指数 (CPI) と予測
Table Vietnam – 国内総生産と予測
Table Vietnam Beauty and Personal Care Products Market: GDPの一部として費やします (%)
Table Vietnam Beauty and Personal Care Products Market: 一人当たり消費 (人口)

言及した企業

Amorepacific Corporation
Amway Corporation
Beiersdorf AG
シャネルS.A.
Colgate-Palmolive Company
Coty Inc.
Dai Viet Huong Company Limited
DM&C Co., Ltd.
FineToday Holdings Co., Ltd.
Galderma S.A.
ハレオンplc
Hoa Linh Pharma Co., Ltd.
iFamily Sc Co., Ltd.
インター香水, Inc.
Kao Corporation
Kenvue Inc.
LG世帯 & 健康管理, Ltd.
L’Occitane International S.A.
ロレアルS.A.
LVMHはヘネシー・ルイス・ヴィトンSAをしなければなりません (LVMH)
Marico Limited
Mefactory Co., Ltd.
MOI Cosmetics Co., Ltd.
NAOS SAS
Nu Skin Enterprises, Inc.
Obagi Cosmeceuticals LLC
レブロン, Inc.
Rohto Pharmaceutical Co., Ltd.
Saigon Cosmetics Corporation (SCC)
サノフィS.A.
Sao Thai Duong Cosmetics JSC
Shiseido Company, 限定
The Body Shop International Ltd.
Estee Lauder Companies Inc.
プロクター & ギャンブルカンパニー (p&g)
ユニリーバplc
Wipro Limited
Wishcompany Inc.
Yatsen Holding Limited