Morocco Beauty and Personal Care Products Market 2025

Morocco’s beauty and personal care market is positioned for steady expansion, with projections indicating growth from USD 1,163.4 百万 2024 USDに 1,785.5 百万 2030, reflecting a robust 7.4% compound annual growth rate. This growth trajectory emerges against a backdrop of persistent economic headwinds, including modest GDP expansion and elevated inflation levels that continue to pressure household budgets. The constrained economic environment is fostering more value-conscious purchasing behaviors, with consumers increasingly seeking affordable alternatives while maintaining their beauty routines. しかし, demographic shifts are creating countervailing opportunities, as Morocco’s aging population drives demand for anti-aging solutions across gender lines. Manufacturers are responding by expanding specialized offerings beyond traditional women’s skincare into male grooming segments and hybrid categories like anti-aging sun care and complexion products, reflecting evolving beauty norms in the North African market.

The market’s development is being shaped by a unique interplay of traditional practices and modern influences. Morocco’s deep-rooted heritage in natural beauty remedies, particularly argan oil-based formulations, continues to inform product development even as international trends gain traction through digital channels and returning diaspora communities. Urbanization is accelerating demand for sophisticated beauty regimens, while rising tourist inflows – particularly from European and Middle Eastern markets – are exposing local consumers to global brands and premium segments. E-commerce platforms are emerging as critical growth drivers, democratizing access to both international labels and local artisanal brands while enabling price comparison in a cost-sensitive environment. This digital transformation is particularly impactful among younger demographics, who increasingly research ingredients and seek multifunctional products that bridge traditional Moroccan beauty wisdom with clinical efficacy claims.

Distribution channels are undergoing rapid evolution, with pharmacy networks gaining prominence for dermocosmetic and anti-aging products while traditional souks maintain stronghold in herbal and natural remedy segments. The market’s bifurcation is becoming more pronounced, with mass-market brands competing on affordability in core categories like haircare and basic skincare, while premium players target urban elites with science-backed formulations that incorporate both global active ingredients and locally-sourced botanicals. Regulatory alignment with EU cosmetic standards is gradually raising quality benchmarks, encouraging domestic manufacturers to invest in R&D and professional packaging to compete with imported brands. As inflationary pressures persist, successful market players will need to balance price sensitivity with the growing consumer expectation for products that deliver both cultural authenticity and measurable results, particularly in high-growth segments like halal cosmetics and gender-inclusive anti-aging solutions.

Delivering a data-driven perspective on the Morocco beauty and personal care products market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, 価格帯, consumer group, key pack material and distribution channel.

市場セグメンテーション

The segmentation of the Morocco beauty and personal care products market is outlined below:
製品タイプ: バス製品, カラー化粧品, 消臭剤, 除去製品, 香水と香り, ヘアケア製品, 男性用グルーミング製品, オーラルケア, スキンケア製品, サンケア製品
価格帯: premium products, mass products
消費者グループ: 赤ちゃん/子供, アダルト
Key pack material: 柔軟なパッケージ, ガラス, 金属, paper & board, rigid plastics
流通チャネル: 美容とパーソナルケア店, コンビニエンスストア, 直接販売, 割引, eコマース, 一般商品店, hair salons, ハイパーマーケット, 薬局, 小さな食料品店, スーパーマーケット, その他

In Morocco, the beauty and personal care products market is segmented by product type, 価格帯, consumer group, key pack material and distribution channel. 製品タイプ別, the market includes bath products, カラー化粧品, 消臭剤, 除去製品, 香水と香り, ヘアケア製品, 男性用グルーミング製品, オーラルケア, スキンケア製品, そしてサンケア製品. Price range segments encompass premium products, and mass products. Consumer group segments cover baby/child, そして大人. The key pack material segmentation includes flexible packaging, ガラス, 金属, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, コンビニエンスストア, 直接販売, 割引, eコマース, 一般商品店, hair salons, ハイパーマーケット, 薬局, 小さな食料品店, スーパーマーケット, その他.

競争力のある風景

Major participants in the beauty and personal care products market comprise Aksal Groupe S.A., Beiersdorf AG, Caravan Fragancias S.L., シャネルS.A., Colgate-Palmolive Company, cosnova GmbH, Coty Inc., Espace Cosmetic Sarl, Eveline Cosmetics S.A. sp. k., Forever Living Products International Inc., Galderma S.A., GROUPE PANTHER SA, ハレオンplc, Kenvue Inc., Laboratoire NUXE SAS, Laboratoires Biotal Cosmetics, Laboratoires Sarbec, Laboratoires Stagma, Laboratoires SVR SAS, Landoll S.R.L., Lesieur Cristal SA, ロレアルS.A., LVMHはヘネシー・ルイス・ヴィトンSAをしなければなりません (LVMH), NAOS SAS, 自然 & co, Novatis Group SA, Olaplex Inc., Oriflame Cosmetics S.A., Pierre Fabre S.A., PUIG SL, Reckitt Benckiser Group Plc (RB), Societe BIC S.A., Sorali Cosmetic Produtos De Higiene Ltda, Estee Lauder Companies Inc., The Himalaya Drug Company, プロクター & ギャンブルカンパニー (p&g), ユニリーバplc, で改善します, Wordis SARL and Yves Rocher sa.

This report presents an extensive analysis of major entities in the beauty and personal care products market, からのパフォーマンスに焦点を当てています 2020 に 2024. 調査結果は、市場シェアの変化を示しています, 長年のリーダーと新しい挑戦者の両方を認識します.

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Obtain precise statistical data and forecasts for the Morocco beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Morocco beauty and personal care products market: 製品タイプ, 価格帯, consumer group, key pack material and distribution channel.
地域固有の戦略を開発し、ローカライズされたデータ分析に基づいて戦略的優先順位を設定します.
Gain deep insights into the dynamics of the Morocco beauty and personal care products market.
成長部門と新たな傾向をターゲットにすることにより、高ポテンシャルの投資機会を特定する.
Anticipate the future trajectory of the Morocco beauty and personal care products market with informed projections.
競争力のある風景を評価して、市場機会を活用するための理想的なタイミングを決定する.
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目次

目次
重要な調査結果
市場セグメンテーション
市場の概要
Morocco Beauty and Personal Care Products Market – 製品タイプ分析
Morocco Beauty and Personal Care Products Market – 価格帯分析
Morocco Beauty and Personal Care Products Market – 消費者グループ分析
Morocco Beauty and Personal Care Products Market – Key Pack Material Analysis
Morocco Beauty and Personal Care Products Market – 流通チャネル分析
会社は分析を共有します
Aksal Groupe S.A.
Beiersdorf AG
Caravan Fragancias, S.L.
シャネルS.A.
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
Espace Cosmetic Sarl
Eveline Cosmetics S.A. sp. k.
…
マクロ経済データと予測
研究方法論
免責事項

数字と表
Table Morocco Beauty and Personal Care Products Market 2020-2030
Chart Morocco Beauty and Personal Care Products Market, 正味成長, 2020-2030
Chart Morocco Beauty and Personal Care Products Market, 成長率, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Product Type, CAGR歴史的および予測, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Price Range, CAGR歴史的および予測, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Consumer Group, CAGR歴史的および予測, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Key Pack Material, CAGR歴史的および予測, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Distribution Channel, CAGR歴史的および予測, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Morocco Beauty and Personal Care Products Market Share (%), 企業によって, 2020-2024
Chart Morocco Beauty and Personal Care Products Market, 企業によって, 2024
Table Morocco Beauty and Personal Care Products Market Share (%), ブランドによって, 2020-2024
Chart Morocco Beauty and Personal Care Products Market, ブランドによって, 2024
Table Morocco – 人口 (数百万) と予測
Table Morocco – 消費者価格指数 (CPI) と予測
Table Morocco – 国内総生産と予測
Table Morocco Beauty and Personal Care Products Market: GDPの一部として費やします (%)
Table Morocco Beauty and Personal Care Products Market: 一人当たり消費 (人口)

言及した企業

Aksal Groupe S.A.
Beiersdorf AG
Caravan Fragancias, S.L.
シャネルS.A.
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
Espace Cosmetic Sarl
Eveline Cosmetics S.A. sp. k.
Forever Living Products International, Inc.
Galderma S.A.
GROUPE PANTHER SA
ハレオンplc
Kenvue Inc.
Laboratoire NUXE SAS
Laboratoires Biotal Cosmetics
Laboratoires Sarbec
Laboratoires Stagma
Laboratoires SVR SAS
Landoll S.R.L.
Lesieur Cristal SA
ロレアルS.A.
LVMHはヘネシー・ルイス・ヴィトンSAをしなければなりません (LVMH)
NAOS SAS
自然 & co
Novatis Group SA
Olaplex Inc.
Oriflame Cosmetics S.A.
Pierre Fabre S.A.
PUIG SL
Reckitt Benckiser Group Plc (RB)
Societe BIC S.A.
Sorali Cosmetic Produtos De Higiene Ltda
Estee Lauder Companies Inc.
The Himalaya Drug Company
プロクター & ギャンブルカンパニー (p&g)
ユニリーバplc
で改善します
Wordis SARL
Yves Rocher sa