Mexico Beauty and Personal Care Products Market 2025

In 2024, Mexico’s beauty and personal care market stood at an inflection point, fueled by renewed economic momentum, revived consumer confidence, and a broad recalibration of supply and demand dynamics. The sector posted a strong performance and continued to solidify its role as one of the most resilient and fast-evolving consumer goods categories in the country. Backed by a combination of rising foreign direct investment and supportive fiscal policy, particularly government-sponsored social programs that increased household spending capacity, the market is now projected to expand by USD 8.8 billion over the next five years, registering a compound annual growth rate of 7.8%.

The recovery of global logistics and the growing emphasis on local sourcing further stabilized distribution networks in 2024, allowing companies to respond more efficiently to shifts in consumer demand. This operational resilience underpinned a surge in key high-growth categories such as sun care, fragrances, and skin care. Sun care, 特に, emerged as a standout performer, benefiting from both its historically low penetration and the resurgence of domestic travel. A growing number of middle-class Mexican families resumed vacationing in coastal destinations, where awareness and application of sun protection rose in tandem with increased exposure to UV risk. As a result, brands operating in this category saw a broader consumer base and elevated engagement, especially during peak travel seasons.

Skin care maintained its post-pandemic momentum, anchored by routine-based consumption and the continued influence of ingredient-led marketing. Products containing actives such as hyaluronic acid, vitamin C, and retinoids remained in high demand as consumers sought efficacy and transparency. Skincare brands responded with highly segmented offerings and content-driven campaigns, reinforcing consumer education and loyalty. This category, 特に, continued to benefit from a hybridization of mass and premium positioning, as value-oriented shoppers demonstrated greater willingness to pay for proven, dermatologically endorsed formulations.

Premiumisation gained further traction across the board in 2024, propelled by moderating inflation and the broader return of economic optimism. With price pressures easing, consumers increasingly favored quality over cost, a shift that reverberated across both mass and prestige segments. Mass brands moved quickly to upgrade their value propositions—introducing specialized claims, cleaner ingredients, and more premium-looking packaging—thereby narrowing the gap with their high-end counterparts. Meanwhile, premium brands capitalized on newfound affordability and aspirational sentiment among a wider middle-income base.

Providing a holistic view of the Mexico beauty and personal care products market, this report analyzes historical performance from 2020 に 2024 and projects trends through 2030. 市場規模を評価します, 成長率, and key segments, uncovering the forces driving change in the sector. With a focus on product type, 価格帯, consumer group, key pack material and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

市場セグメンテーション

The Mexico beauty and personal care products market is structured as follows:
製品タイプ: バス製品, カラー化粧品, 消臭剤, 除去製品, 香水と香り, ヘアケア製品, 男性用グルーミング製品, オーラルケア, スキンケア製品, サンケア製品
価格帯: プレミアム製品, マス製品
消費者グループ: 赤ちゃん/子供, アダルト
Key pack material: 柔軟なパッケージ, ガラス, 金属, paper & board, リジッドプラスチック
流通チャネル: 美容とパーソナルケア店, コンビニエンスストア, 直接販売, 割引, eコマース, 一般商品店, ハイパーマーケット, 薬局, 小さな食料品店, スーパーマーケット, 倉庫クラブ, その他

The Mexico beauty and personal care products market is segmented by product type, 価格帯, consumer group, key pack material and distribution channel. 製品タイプ別, 市場にはバス製品が含まれています, カラー化粧品, 消臭剤, 除去製品, 香水と香り, ヘアケア製品, 男性用グルーミング製品, オーラルケア, スキンケア製品, そしてサンケア製品. Price range segments are divided into premium products, およびマス製品. Consumer group segments consist of baby/child, そして大人. The key pack material segmentation includes flexible packaging, ガラス, 金属, paper & board, and rigid plastics. 流通チャネルセグメンテーションは、美容とパーソナルケアストアで構成されています, コンビニエンスストア, 直接販売, 割引, eコマース, 一般商品店, ハイパーマーケット, 薬局, 小さな食料品店, スーパーマーケット, 倉庫クラブ, その他.

競争力のある風景

The competitive landscape of the beauty and personal care products market has been analyzed, with a focus on key players such as Amway Corporation, Arabela S.A. de C.V., Beiersdorf AG, Betterware de Mexico S.A.P.I. de C.V. (JAFRA), シャネルS.A., Clarins SA, Colgate-Palmolive Company, Corporacion Belcorp, Coty Inc., Edgewell Personal Care Brands LLC, Fabrica de Jabon La Corona S.A. de C.V., Genomma Lab Internacional SAB de CV, Grisi Hnos. S.A de C.V., Grupo Omnilife S.A. de C.V., ハレオンplc, ヘンケルAG & co. Kgaa, High Ridge Brands Co., House of Fuller S. de R.L. de C.V., Inter Parfums Inc., Kao Corporation, Kenvue Inc., Kimberly-Clark Corporation, Lambi S.A. de C.V., ロレアルS.A., LVMHはヘネシー・ルイス・ヴィトンSAをしなければなりません (LVMH), Mary Kay Inc., NAOS SAS, 自然 & co, Oriflame Cosmetics S.A., Perfumes y Esencias Fraiche S.A. de C.V., Pierre Fabre S.A., プイグSL, Revlon Inc., Societe Bic S.A., Estee Lauder Companies Inc., プロクター & ギャンブルカンパニー (p&g), ユニリーバplc, で改善します, Yves Rocher sa and Zermat Internacional S.A. De C.V.

The report provides a detailed assessment of prominent companies within the beauty and personal care products market, からのパフォーマンスを追跡します 2020 に 2024. 洞察は、市場シェアの変動を明らかにしています, ベテランのリーダーと新興プレイヤーの両方を強調しています.

このレポートを購入する理由?

Obtain precise statistical data and forecasts for the Mexico beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Mexico beauty and personal care products market: 製品タイプ, 価格帯, consumer group, key pack material and distribution channel.
地域固有の戦略を開発し、ローカライズされたデータ分析に基づいて戦略的優先順位を設定します.
Gain deep insights into the dynamics of the Mexico beauty and personal care products market.
成長部門と新たな傾向をターゲットにすることにより、高ポテンシャルの投資機会を特定する.
Anticipate the future trajectory of the Mexico beauty and personal care products market with informed projections.
競争力のある風景を評価して、市場機会を活用するための理想的なタイミングを決定する.
同じ組織内の単一の無制限のユーザーライセンス, 追加のユーザーに追加料金はありません.

目次

目次
重要な調査結果
市場セグメンテーション
市場の概要
Mexico Beauty and Personal Care Products Market – 製品タイプ分析
Mexico Beauty and Personal Care Products Market – 価格帯分析
Mexico Beauty and Personal Care Products Market – 消費者グループ分析
Mexico Beauty and Personal Care Products Market – Key Pack Material Analysis
Mexico Beauty and Personal Care Products Market – 流通チャネル分析
会社は分析を共有します
アムウェイコーポレーション
Arabela S.A. de C.V.
Beiersdorf AG
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
シャネルS.A.
Clarins SA
Colgate-Palmolive Company
Corporacion Belcorp
Coty Inc.
…
マクロ経済データと予測
研究方法論
免責事項

数字と表
Table Mexico Beauty and Personal Care Products Market 2020-2030
Chart Mexico Beauty and Personal Care Products Market, 正味成長, 2020-2030
Chart Mexico Beauty and Personal Care Products Market, 成長率, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Product Type, CAGR歴史的および予測, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Price Range, CAGR歴史的および予測, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Consumer Group, CAGR歴史的および予測, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Key Pack Material, CAGR歴史的および予測, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Distribution Channel, CAGR歴史的および予測, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Mexico Beauty and Personal Care Products Market Share (%), 企業によって, 2020-2024
Chart Mexico Beauty and Personal Care Products Market, 企業によって, 2024
Table Mexico Beauty and Personal Care Products Market Share (%), ブランドによって, 2020-2024
Chart Mexico Beauty and Personal Care Products Market, ブランドによって, 2024
Table Mexico – 人口 (数百万) と予測
Table Mexico – 消費者価格指数 (CPI) と予測
Table Mexico – 国内総生産と予測
Table Mexico Beauty and Personal Care Products Market: GDPの一部として費やします (%)
Table Mexico Beauty and Personal Care Products Market: 一人当たり消費 (人口)

言及した企業

アムウェイコーポレーション
Arabela S.A. de C.V.
Beiersdorf AG
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
シャネルS.A.
Clarins SA
Colgate-Palmolive Company
Corporacion Belcorp
Coty Inc.
Edgewell Personal Care Brands LLC
Fabrica de Jabon La Corona S.A. de C.V.
Genomma Lab Internacional SAB de CV
Grisi Hnos. S.A de C.V.
Grupo Omnilife, S.A. de C.V.
ハレオンplc
ヘンケルAG & co. Kgaa
High Ridge Brands Co.
House of Fuller, s. de R.L. de C.V.
インター香水, Inc.
Kao Corporation
Kenvue Inc.
Kimberly-Clark Corporation
Lambi, S.A. de C.V.
ロレアルS.A.
LVMHはヘネシー・ルイス・ヴィトンSAをしなければなりません (LVMH)
Mary Kay Inc.
NAOS SAS
自然 & co
Oriflame Cosmetics S.A.
Perfumes y Esencias Fraiche, S.A. de C.V.
Pierre Fabre S.A.
プイグSL
レブロン, Inc.
Societe Bic S.A.
Estee Lauder Companies Inc.
プロクター & ギャンブルカンパニー (p&g)
ユニリーバplc
で改善します
Yves Rocher SA
Zermat Internacional, S.A. De C.V.