Kenya Beauty and Personal Care Products Market 2025

The beauty and personal care market in Kenya has experienced growth, although volume sales slowed compared to previous years. Despite this deceleration in volume, the industry has seen the rise of internet-based businesses, which have significantly contributed to market expansion. Companies like Uncover Co. and Bandari Beauty have tapped into the increasing demand for online beauty and personal care services, offering a diverse range of products and treatments. The shift towards digital platforms has made beauty services more accessible to consumers across the country, promoting convenience and greater product variety.

A significant trend in the market has been the continued emphasis on sustainability. This focus is reflected in the launch of new products and services that adhere to eco-friendly principles, aligning with the growing consumer preference for sustainability. New businesses such as salons, spas, and cosmetics boutiques are emerging to cater to this evolving demand. These establishments often prioritize environmentally friendly practices and materials, further driving the market toward sustainability. さらに, brands offering organic, all-natural alternatives are challenging traditional beauty norms, gaining traction as consumers become more discerning about the ingredients in their products.

The report offers a comprehensive analysis of the Kenya beauty and personal care products market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, 価格帯, 消費者グループおよび流通チャネル, highlighting key drivers, challenges, and opportunities shaping the industry.

市場セグメンテーション

The following outlines the segmentation of the Kenya beauty and personal care products market:
製品タイプ: バス製品, カラー化粧品, 消臭剤, 除去製品, 香水と香り, ヘアケア製品, 男性用グルーミング製品, オーラルケア, スキンケア製品, サンケア製品
価格帯: premium products, mass products
消費者グループ: 赤ちゃん/子供, アダルト
流通チャネル: 美容とパーソナルケア店, 直接販売, eコマース, hair salons, ハイパーマーケット, 薬局, 小さな食料品店, スーパーマーケット, その他

The beauty and personal care products market in Kenya is segmented across product type, 価格帯, 消費者グループおよび流通チャネル. The categorization of the market by product type includes bath products, カラー化粧品, 消臭剤, 除去製品, 香水と香り, ヘアケア製品, 男性用グルーミング製品, オーラルケア, スキンケア製品, そしてサンケア製品. Price range categories include premium products, and mass products. Consumer group segments are categorized into baby/child, そして大人. Distribution channel segmentation comprises beauty and personal care stores, 直接販売, eコマース, hair salons, ハイパーマーケット, 薬局, 小さな食料品店, スーパーマーケット, その他.

競争力のある風景

Key players in the beauty and personal care products market consist of Amka Products (Pty) Ltd., Beiersdorf AG, Bidco Africa Ltd., BioCosmetic Research Labs, Buyline Industries Ltd., Chris Adams Perfumes, Colgate-Palmolive Company, E.T. Browne Drug Co. Inc., Flame Tree Group, Flormar Co., FTG Holdings Ltd., Godrejグループ, Groupe Arthes, ハレオンplc, ヘンケルAG & co. Kgaa, Kenvue Inc., ロレアルS.A., Mamujee Products Limited, Mary Kay Inc., Orkla ASA, Pwani Oil Products Ltd, PZ Cussons plc, Rasasi Perfumes Industry LLC, Reckitt Benckiser Group Plc (RB), Revlon Inc., Sapil Perfumes Co. LLC., Sleek International Ltd, Societe BIC S.A., Super-Max group, Swiss Arabian Perfumes Co. L.L.C, Estee Lauder Companies Inc., The Himalaya Drug Company, プロクター & ギャンブルカンパニー (p&g), Tiger Consumer Brands Ltd., ユニリーバplc, Union Swiss (Pty) Ltd and Winner Manufacturing (Aris Cosmetics).

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, からのパフォーマンスの分析 2020 に 2024. 結果は、市場シェアの変化を示しています, 確立されたリーダーと新規参入者の両方を強調します.

このレポートを購入する理由?

Obtain precise statistical data and forecasts for the Kenya beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Kenya beauty and personal care products market: 製品タイプ, 価格帯, 消費者グループおよび流通チャネル.
地域固有の戦略を開発し、ローカライズされたデータ分析に基づいて戦略的優先順位を設定します.
Gain deep insights into the dynamics of the Kenya beauty and personal care products market.
成長部門と新たな傾向をターゲットにすることにより、高ポテンシャルの投資機会を特定する.
Anticipate the future trajectory of the Kenya beauty and personal care products market with informed projections.
競争力のある風景を評価して、市場機会を活用するための理想的なタイミングを決定する.
同じ組織内の単一の無制限のユーザーライセンス, 追加のユーザーに追加料金はありません.

目次

目次
重要な調査結果
市場セグメンテーション
市場の概要
Kenya Beauty and Personal Care Products Market – 製品タイプ分析
Kenya Beauty and Personal Care Products Market – 価格帯分析
Kenya Beauty and Personal Care Products Market – 消費者グループ分析
Kenya Beauty and Personal Care Products Market – 流通チャネル分析
会社は分析を共有します
Amka Products (Pty) Ltd.
Beiersdorf AG
Bidco Africa Ltd.
BioCosmetic Research Labs
Buyline Industries Ltd.
Chris Adams Perfumes
Colgate-Palmolive Company
E.T. Browne Drug Co., Inc.
Flame Tree Group
…
マクロ経済データと予測
研究方法論
免責事項

数字と表
Table Kenya Beauty and Personal Care Products Market 2020-2030
Chart Kenya Beauty and Personal Care Products Market, 正味成長, 2020-2030
Chart Kenya Beauty and Personal Care Products Market, 成長率, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Product Type, CAGR歴史的および予測, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Price Range, CAGR歴史的および予測, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, CAGR歴史的および予測, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, CAGR歴史的および予測, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Kenya Beauty and Personal Care Products Market Share (%), 企業によって, 2020-2024
Chart Kenya Beauty and Personal Care Products Market, 企業によって, 2024
Table Kenya Beauty and Personal Care Products Market Share (%), ブランドによって, 2020-2024
Chart Kenya Beauty and Personal Care Products Market, ブランドによって, 2024
Table Kenya – 人口 (数百万) と予測
Table Kenya – 消費者価格指数 (CPI) と予測
Table Kenya – 国内総生産と予測
Table Kenya Beauty and Personal Care Products Market: GDPの一部として費やします (%)
Table Kenya Beauty and Personal Care Products Market: 一人当たり消費 (人口)

言及した企業

Amka Products (Pty) Ltd.
Beiersdorf AG
Bidco Africa Ltd.
BioCosmetic Research Labs
Buyline Industries Ltd.
Chris Adams Perfumes
Colgate-Palmolive Company
E.T. Browne Drug Co., Inc.
Flame Tree Group
Flormar Co.
FTG Holdings Ltd.
Godrejグループ
Groupe Arthes
ハレオンplc
ヘンケルAG & co. Kgaa
Kenvue Inc.
ロレアルS.A.
Mamujee Products Limited
Mary Kay Inc.
Orkla ASA
Pwani Oil Products Ltd
PZ Cussons plc
Rasasi Perfumes Industry LLC
Reckitt Benckiser Group Plc (RB)
Revlon, Inc.
Sapil Perfumes Co. LLC.
Sleek International Ltd
Societe BIC S.A.
Super-Max group
Swiss Arabian Perfumes Co. L.L.C
Estee Lauder Companies Inc.
The Himalaya Drug Company
プロクター & ギャンブルカンパニー (p&g)
Tiger Consumer Brands Ltd.
ユニリーバplc
Union Swiss (Pty) Ltd
Winner Manufacturing (Aris Cosmetics)