Egypt Beauty and Personal Care Products Market 2025

In 2024, Egypt’s beauty and personal care market navigated a landscape defined by macroeconomic turbulence and constrained access to imported goods, laying the groundwork for a structural realignment in both supply and consumer behavior. Despite these headwinds, the market maintained forward momentum, posting moderate growth on the back of shifting consumer priorities and strategic adaptation by domestic players. The industry, valued at USD 1,641.2 百万 2024, is now on track to nearly double in size by the end of the decade, buoyed by demographic tailwinds and an increasingly localized value chain.

Consumer behavior in Egypt underwent a pronounced shift over the past year, as inflationary pressure and persistent foreign exchange shortages sharply curtailed disposable income. In response, purchasing decisions became increasingly price-sensitive, with consumers across income segments trading down to more affordable alternatives. Categories such as skincare, hair care, and personal hygiene were particularly impacted, as buyers prioritized essentials and leaned toward locally produced, value-oriented offerings. International brands—once dominant in the premium space—saw their visibility decline due to ongoing regulatory restrictions and foreign currency limitations that hampered their ability to import and price competitively.

This vacuum in the premium and mid-tier segments created fertile ground for local manufacturers to expand their footprint. Domestic brands, benefiting from greater flexibility in sourcing and pricing, capitalized on the disrupted competitive landscape to broaden their portfolios and elevate product standards. In 2024, many Egyptian producers began enhancing packaging aesthetics and upgrading formulations to resonate with aspirational consumers previously loyal to global labels. These improvements were not merely cosmetic; they were part of a larger recalibration aimed at winning over a consumer base increasingly defined by its pragmatism and heightened expectations.

The broader market environment proved supportive of this domestic resurgence. Egypt’s large and youthful population, combined with rising digital literacy and deeper e-commerce penetration, created new pathways for growth. Online channels gained prominence as consumers sought convenience, better pricing, and access to a wider range of products, particularly in underserved regions. Interest surged in skincare and personal hygiene, while niche segments such as natural and halal-certified cosmetics experienced rising demand, reflecting broader trends in health consciousness and religious alignment.

This report provides a comprehensive analysis of the Egypt beauty and personal care products market, 履歴データの組み合わせ 2020 に 2024 将来の見通しの投影があります 2030. 市場規模を調べます, 成長率, そして重要なトレンド, 業界の進化に関する詳細な視点を提供します. 分析は、重要な次元にわたって構成されています, 製品タイプを含む, 価格帯, 消費者グループ, キーパック材料と流通チャネル, 利害関係者が機会を特定し、情報に基づいた戦略的決定を下すことを可能にする.

市場セグメンテーション

The segmentation of the Egypt beauty and personal care products market is outlined below:
製品タイプ: バス製品, カラー化粧品, 消臭剤, 除去製品, 香水と香り, ヘアケア製品, 男性用グルーミング製品, オーラルケア, スキンケア製品, サンケア製品
価格帯: プレミアム製品, マス製品
消費者グループ: 赤ちゃん/子供, アダルト
キーパック素材: 柔軟なパッケージ, ガラス, 金属, 紙 & ボード, リジッドプラスチック
流通チャネル: 美容とパーソナルケア店, 直接販売, eコマース, フォアコート, 一般商品店, ヘアサロン, ハイパーマーケット, 薬局, 小さな食料品店, スーパーマーケット, その他

The beauty and personal care products market in Egypt is segmented based on product type, 価格帯, 消費者グループ, キーパック材料と流通チャネル. 製品タイプによる市場の分類には、バス製品が含まれています, カラー化粧品, 消臭剤, 除去製品, 香水と香り, ヘアケア製品, 男性用グルーミング製品, オーラルケア, スキンケア製品, そしてサンケア製品. 価格帯のセグメンテーションには、プレミアム製品が含まれています, およびマス製品. 消費者グループセグメントは、赤ちゃん/子供をカバーしています, そして大人. The key pack material segmentation covers flexible packaging, ガラス, 金属, 紙 & ボード, および硬いプラスチック. 流通チャネルセグメンテーションは、美容とパーソナルケアストアで構成されています, 直接販売, eコマース, フォアコート, 一般商品店, ヘアサロン, ハイパーマーケット, 薬局, 小さな食料品店, スーパーマーケット, その他.

競争力のある風景

The beauty and personal care products market is largely dominated by key players such as ARMA Group, Armanious Group (EVA Cosmetics), Beiersdorf AG, シャネルS.A., Colgate-Palmolive Company, cosnova gmbh, Coty Inc., Dabur India Limited, Dr El-Chabrawichi Co., Easy Beauty, Evyap Sabun Yag Glycerin San Ve Tic A.S., Flormar Co., ハレオンplc, ヘンケルAG & co. Kgaa, IFFCOグループ, Kamena Products Corporation, Kenvue Inc., Kiko S.P.A., LORD PRECISION INDUSTRIES S.A.E., ロレアルS.A., Luna Perfumes & Cosmetics (PAC) S.A.E., LVMHはヘネシー・ルイス・ヴィトンSAをしなければなりません (LVMH), Marico Limited, Middle East Chemicals MEC, Misr Cosmetics Co SAE, 自然 & co, Nefertari Inc., 海軍グループ, Oriflame Cosmetics S.A., プイグSL, Pyramids Cosmetics SAE, Reckitt Benckiser Group Plc (RB), Revlon Inc., The Body Shop International Ltd., プロクター & ギャンブルカンパニー (p&g) およびユニリーバplc.

このレポートは、美容およびパーソナルケア製品市場における主要エンティティの広範な分析を提示します, からのパフォーマンスに焦点を当てています 2020 に 2024. 調査結果は、市場シェアの変化を示しています, 長年のリーダーと新しい挑戦者の両方を認識します.

このレポートを購入する理由?

Obtain precise statistical data and forecasts for the Egypt beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Egypt beauty and personal care products market: 製品タイプ, 価格帯, 消費者グループ, キーパック材料と流通チャネル.
地域固有の戦略を開発し、ローカライズされたデータ分析に基づいて戦略的優先順位を設定します.
Gain deep insights into the dynamics of the Egypt beauty and personal care products market.
成長部門と新たな傾向をターゲットにすることにより、高ポテンシャルの投資機会を特定する.
Anticipate the future trajectory of the Egypt beauty and personal care products market with informed projections.
競争力のある風景を評価して、市場機会を活用するための理想的なタイミングを決定する.
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目次

目次
重要な調査結果
市場セグメンテーション
市場の概要
Egypt Beauty and Personal Care Products Market – 製品タイプ分析
Egypt Beauty and Personal Care Products Market – 価格帯分析
Egypt Beauty and Personal Care Products Market – 消費者グループ分析
Egypt Beauty and Personal Care Products Market – キーパック材料分析
Egypt Beauty and Personal Care Products Market – 流通チャネル分析
会社は分析を共有します
ARMA Group
Armanious Group (EVA Cosmetics)
Beiersdorf AG
シャネルS.A.
Colgate-Palmolive Company
cosnova gmbh
Coty Inc.
Dabur India Limited
Dr El-Chabrawichi Co.
…
マクロ経済データと予測
研究方法論
免責事項

数字と表
Table Egypt Beauty and Personal Care Products Market 2020-2030
Chart Egypt Beauty and Personal Care Products Market, 正味成長, 2020-2030
Chart Egypt Beauty and Personal Care Products Market, 成長率, 2020-2030
Table Egypt Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Product Type, CAGR歴史的および予測, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Egypt Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Price Range, CAGR歴史的および予測, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Egypt Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Consumer Group, CAGR歴史的および予測, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Egypt Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Key Pack Material, CAGR歴史的および予測, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Egypt Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Distribution Channel, CAGR歴史的および予測, 2020-2030
Chart Egypt Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Egypt Beauty and Personal Care Products Market Share (%), 企業によって, 2020-2024
Chart Egypt Beauty and Personal Care Products Market, 企業によって, 2024
Table Egypt Beauty and Personal Care Products Market Share (%), ブランドによって, 2020-2024
Chart Egypt Beauty and Personal Care Products Market, ブランドによって, 2024
Table Egypt – 人口 (数百万) と予測
Table Egypt – 消費者価格指数 (CPI) と予測
Table Egypt – 国内総生産と予測
Table Egypt Beauty and Personal Care Products Market: GDPの一部として費やします (%)
Table Egypt Beauty and Personal Care Products Market: 一人当たり消費 (人口)

言及した企業

ARMA Group
Armanious Group (EVA Cosmetics)
Beiersdorf AG
シャネルS.A.
Colgate-Palmolive Company
cosnova gmbh
Coty Inc.
Dabur India Limited
Dr El-Chabrawichi Co.
Easy Beauty
Evyap Sabun Yag Glycerin San Ve Tic A.S.
Flormar Co.
ハレオンplc
ヘンケルAG & co. Kgaa
IFFCOグループ
Kamena Products Corporation
Kenvue Inc.
Kiko S.P.A.
LORD PRECISION INDUSTRIES S.A.E.
ロレアルS.A.
Luna Perfumes & Cosmetics (PAC) S.A.E.
LVMHはヘネシー・ルイス・ヴィトンSAをしなければなりません (LVMH)
Marico Limited
Middle East Chemicals MEC
Misr Cosmetics Co SAE
自然 & co
Nefertari, Inc.
海軍グループ
Oriflame Cosmetics S.A.
プイグSL
Pyramids Cosmetics SAE
Reckitt Benckiser Group Plc (RB)
レブロン, Inc.
The Body Shop International Ltd.
プロクター & ギャンブルカンパニー (p&g)
ユニリーバplc