Bangladesh’s beauty and personal care market is projected to expand from USD 1.8 億で 2025 米ドルへ 2.4 10億まで 2030, reflecting a compound annual growth rate of 5.69%. The outlook points to sustained category expansion underpinned by a solid demand base, with both value and volume advancing in tandem. Nevertheless, the operating environment remains shaped by inflationary pressures, currency volatility and softer consumer confidence, resulting in a growth profile characterised by moderation and structural divergence rather than uniform acceleration.
Rising import costs have lifted prices for overseas brands, reinforcing a stratified market structure. Domestic players, supported by relatively stable pricing and extensive distribution networks, continue to command strong positions across rural districts and peri-urban areas. Imported and international brands retain appeal among middle- and higher-income consumers concentrated in major cities, where aspirational purchasing remains intact. 同時に, appetite for greater product variety and added value is increasing. Penetration of efficacy-driven and niche propositions is gradually rising, particularly among younger cohorts influenced by social media content and evolving grooming norms. Male participation in personal care consumption is also broadening, contributing incremental demand.
Category dynamics reflect this duality. Core cleansing products maintain the largest share, anchored in high-frequency usage and affordability. Skincare represents a comparatively more dynamic segment, benefiting from heightened awareness of health, appearance and preventative care. Even so, discretionary income constraints temper the pace of premium expansion, keeping overall market growth balanced between essential maintenance and incremental upgrading.
Distribution remains predominantly traditional, with local retail formats leveraging proximity, pricing flexibility and deep community reach. Online channels are expanding steadily in urban centres, supported by social commerce and livestreaming formats that enhance product discovery and trial intent. しかし, concerns around price transparency and fulfilment reliability continue to limit broader nationwide penetration. 将来を見据えて, deeper beauty awareness, more systematised product routines and stronger digital engagement are expected to sustain moderate expansion. Competitive advantage will increasingly depend on balancing affordability with innovation, tailoring formulations to local skin types and climate conditions, and strengthening trust mechanisms across both established retail networks and evolving e-commerce ecosystems.
Built for business leaders and market practitioners, this report explores the beauty and personal care market in Bangladesh through the lens of data-backed insight. に更新されました 2025, it includes historical developments from 2020 onward and forecasts through 2030, offering an evidence-based foundation for strategic initiatives.
レポートの内容
年間市場規模の数値は (単位/米ドル), 広がる 2020 に 2030. データセットには過去の実績と予測の両方が含まれています, 過去および予測期間の CAGR 計算とともに.
市場の細分化
The following outlines the segmentation of the Bangladesh beauty and personal care market:
製品タイプ – 例:, bath and shower products, color cosmetics, deodorants, depilatory products, ヘアケア製品, men’s grooming products, oral care, perfumes and fragrances, skin care products, sun care products
価格帯 – 例:, mass beauty and personal care products, premium beauty and personal care products
消費者団体 – 例:, adult, baby/child
流通チャネル – 例:, beauty stores, コンビニエンスストア, デパート, 電子商取引, ハイパーマーケット, 薬局, 小さな食料品店, スーパーマーケット, その他
マクロ経済 & 人口統計指標
コア市場データに加えて, このレポートには、市場のダイナミクスを解釈するための重要なコンテキストを提供する主要な社会経済指標が組み込まれています。. これらには人口動向が含まれます, 消費者物価指数 (消費者物価指数), 国内総生産 (GDP), 一人当たりの消費量 (米ドルで表現), GDPに占める個人消費の割合. 一緒に, これらの指標は、市場規模の数値の戦略的関連性を高めるマクロ経済的背景を提供します。, 利害関係者が需要の可能性と長期的な成長の機会をより適切に評価できるよう支援する.
競争環境: 市場シェア分析
Market share insights presented in this report illustrate the evolving competitive landscape of the beauty and personal care sector in Bangladesh, 成績上位のブランドと統合傾向に関するデータを含む. 主要な市場参加者には以下が含まれます：: バイヤスドルフ AG, コルゲート・パーモリーブ社, Flormar Co., 株式会社ケンビュー, Keya Group, Kohinoor Chemical Company (Bangladesh) 限定, ライオン株式会社, ロレアル S.A., 有限会社マリコ, Nior Color Cosmetics, Square Toiletries Ltd., プロクター & ギャンブル会社 (P&G), ユニリーバ PLC, 等.
The report includes detailed market share analysis for major competitors across the total beauty and personal care market, alongside segment-level insights covering beauty and personal care products, mass beauty and personal care products, premium beauty and personal care products, baby personal care products, bath and shower products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, ヘアケア製品, men’s grooming products, oral care, skin care products and sun care products.
レポートで取り上げられる市場シェア分析:
Bangladesh beauty and personal care products market share
Bangladesh mass beauty and personal care products market share
Bangladesh premium beauty and personal care products market share
Bangladesh baby personal care products market share
Bangladesh bath and shower products market share
Bangladesh color cosmetics market share
Bangladesh deodorants market share
Bangladesh depilatory products market share
Bangladesh perfumes and fragrances market share
Bangladesh hair care products market share
Bangladesh men’s grooming products market share
Bangladesh oral care market share
Bangladesh skin care products market share
Bangladesh sun care products market share
このレポートを選択する理由?
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成果物には以下が含まれます
専門的に構成された PDF レポート
年ごとの数値と多次元セグメンテーションを含む完全な EXCEL データブック 2020 に 2030
目次
目次
市場の細分化
市場概要
Bangladesh Beauty and Personal Care Market – 製品タイプの分析
Bangladesh Beauty and Personal Care Market – 価格帯分析
Bangladesh Beauty and Personal Care Market – 消費者グループ分析
Bangladesh Beauty and Personal Care Market – 流通チャネル分析
企業/ブランドシェア分析
バイヤスドルフ AG
コルゲート・パーモリーブ社
Flormar Co.
ケンビュー株式会社.
Keya Group
…
マクロ経済データと予測
研究方法
免責事項
図と表
Table Bangladesh Beauty and Personal Care Market Size 2020-2030
Chart Bangladesh Beauty and Personal Care Market, 純成長率, 2020-2030
Chart Bangladesh Beauty and Personal Care Market, 成長率, 2020-2030
Table Bangladesh Beauty and Personal Care Market by Product Type, 2020-2030
Chart Bangladesh Beauty and Personal Care Market by Product Type, CAGR の過去と予測, 2020-2030
Chart Bangladesh Beauty and Personal Care Market by Product Type, 2020-2030
Table Bangladesh Beauty and Personal Care Market by Price Range, 2020-2030
Chart Bangladesh Beauty and Personal Care Market by Price Range, CAGR の過去と予測, 2020-2030
Chart Bangladesh Beauty and Personal Care Market by Price Range, 2020-2030
Table Bangladesh Beauty and Personal Care Market by Consumer Group, 2020-2030
Chart Bangladesh Beauty and Personal Care Market by Consumer Group, CAGR の過去と予測, 2020-2030
Chart Bangladesh Beauty and Personal Care Market by Consumer Group, 2020-2030
Table Bangladesh Beauty and Personal Care Market by Distribution Channel, 2020-2030
Chart Bangladesh Beauty and Personal Care Market by Distribution Channel, CAGR の過去と予測, 2020-2030
Chart Bangladesh Beauty and Personal Care Market by Distribution Channel, 2020-2030
Table Bangladesh Beauty and Personal Care Market Share (%), 企業別, 2020-2024
Chart Bangladesh Beauty and Personal Care Market, 企業別, 2024
Table Bangladesh Beauty and Personal Care Market Share (%), ブランド別, 2020-2024
Chart Bangladesh Beauty and Personal Care Market, ブランド別, 2024
Table Bangladesh – 人口 (何百万もの) と予測
Table Bangladesh – 消費者物価指数 (消費者物価指数) と予測
Table Bangladesh – 国内総生産と予測
Table Bangladesh Beauty and Personal Care Market: GDPに占める支出の割合 (%)
Table Bangladesh Beauty and Personal Care Market: 一人当たりの消費量 (人口)
言及された企業
The companies profiled in this Bangladesh Beauty and Personal Care market report include:
バイヤスドルフ AG
コルゲート・パーモリーブ社
Flormar Co.
ケンビュー株式会社.
Keya Group
Kohinoor Chemical Company (Bangladesh) 限定
ライオン株式会社
ロレアル S.A..
有限会社マリコ
Nior Color Cosmetics
Square Toiletries Ltd.
プロクター & ギャンブル会社 (P&G)
ユニリーバ PLC