ベトナムのバス＆シャワー製品市場 2026-2031

Vietnam Bath and Shower Products Market Overview

追加の米ドル 79.4 ベトナムのバスおよびシャワー製品市場には、 2026 そして 2031, 約の CAGR によってサポートされています 6.2%. このカテゴリーは、日常の衛生ルーチンにおける重要な役割から恩恵を受けています, but future growth will depend increasingly on consumers’ willingness to move beyond basic cleansing toward products with clearer functional and sensory benefits. While affordability remains a key consideration in household spending decisions, rising personal care awareness and changing lifestyle patterns are creating opportunities for brands that can connect everyday hygiene with improved skin health and overall wellbeing.

Body wash and shower gels are expected to remain the primary growth driver as Vietnamese consumers gradually shift from traditional cleansing formats toward more convenient and experience-oriented products. 都市部の若い消費者, 特に, are placing greater emphasis on fragrance, texture and post-use skin feel, turning cleansing products into a broader self-care experience. This trend is encouraging manufacturers to expand beyond basic hygiene claims and introduce formulations focused on moisturisation, 明るくする, 敏感肌, botanical ingredients and other skincare-inspired benefits.

Premiumisation in Vietnam’s bath and shower category is developing selectively rather than through broad-based trading up. Consumers remain value conscious, especially amid ongoing cost-of-living pressures, but are increasingly prepared to pay more when additional benefits are tangible and easy to understand. Products that offer stronger efficacy, より良い成分, longer-lasting fragrance or solutions for specific skin concerns are better positioned to capture incremental value. しかし, premium brands must continue to demonstrate clear advantages, as price remains a major factor in repeat purchasing decisions.

Channel transformation is also reshaping how consumers discover and evaluate bath and shower products. Traditional retail continues to support routine purchases due to its convenience and wide accessibility, 特に大都市以外では. その間, e-commerce and personal care specialists are becoming increasingly important for product discovery, allowing consumers to compare ingredients, claims and reviews before purchase. 将来を見据えて, Vietnam’s bath and shower products market is likely to evolve through a combination of rising self-care awareness, skincare-led innovation and stronger digital engagement, while success will depend on balancing product differentiation with affordability.

This report presents a detailed analysis of the Vietnam bath and shower products market, combining historical market data from 2021 までの予測を継続 2031. 市場規模を調べる, 製品タイプ間の成長傾向と競争力学, 価格帯, 消費者団体, 包装タイプと流通チャネル, providing strategic insights into the opportunities and challenges shaping the industry.

Vietnam Bath and Shower Products Market Segmentation

製品タイプ – bar soap, ボディパウダー, ボディウォッシュとシャワージェル, 手指消毒剤, 親密な洗浄, 液体石鹸

価格帯 – mass products, プレミアム製品

消費者団体 – adults, 赤ちゃん/子供

包装形態 – 柔軟なパッケージング, 金属容器, 紙容器, 硬質プラスチック

流通チャネル – 美容店, コンビニエンスストア, 直販, 電子商取引, 雑貨店, ハイパーマーケット, パーソナルケアストア, 小さな食料品店, スーパーマーケット, その他

マクロ経済 & 人口統計指標

総人口
消費者物価指数 (消費者物価指数)
国内総生産 (GDP)
一人当たりの消費量
GDPに占める個人消費の割合

These indicators provide additional context for evaluating consumer purchasing power, personal care spending patterns and the broader economic factors influencing demand development.

Vietnam Bath and Shower Products Market Share and Competitive Landscape

The Vietnam bath and shower products market features a combination of multinational personal care companies, regional manufacturers and domestic players competing across mass-market and premium segments. Competitive positioning is increasingly influenced by product differentiation, formulation innovation, brand trust and the ability to respond to changing consumer expectations around skin health and value.

Key companies profiled in the report include Amway Corporation, ダイ ベト フオン カンパニー リミテッド, 博士. クリーン, EMS S.A., ファイントゥデイホールディングス株式会社, 株式会社, Gia Dinh Cosmetic Co., 株式会社. (Familiar Co., 株式会社), グリーンクロスベトナム社, 株式会社, ヘンケルAG & コ. KGaA, ハイリッジブランズ株式会社, Hoa Linh Pharma Co., 株式会社, 花王株式会社, 株式会社ケンビュー, コバテス インダストリーズ社. BHD. (AIC), ラナ コスメティックス S.A.E, LG H&H社, 株式会社, 有限会社マリコ, オリフレーム コスメティックス S.A., ザ・ボディショップ・インターナショナル株式会社, プロクター & ギャンブル会社 (P&G), ユニリーバ PLC, Viet My Group, ベトナム国家化学グループ (Lix 洗剤 JSC) and Wipro Limited.

The report provides market share analysis for the overall bath and shower products category and key segments including bar soap, ボディパウダー, ボディウォッシュとシャワージェル, 手指消毒剤, 親密な洗浄と液体石鹸, helping stakeholders evaluate competitive intensity and identify growth opportunities.

レポートで取り上げられる市場シェア分析:

Vietnam bath and shower products market share
Vietnam bar soap market share
Vietnam body powders market share
Vietnam body wash and shower gels market share
Vietnam hand sanitizers market share
Vietnam intimate washes market share
Vietnam liquid soap market share

Scope of the Vietnam Bath and Shower Products Market Report

This report provides a comprehensive assessment of the Vietnam bath and shower products market, 過去のパフォーマンスをカバー 2021 今後も予測も 2031. Market data is presented in Units/VND/USD, with analysis of market size, growth rates and segment-level development trends.

The study evaluates the category across product type, 価格帯, 消費者団体, 包装タイプと流通チャネル, allowing businesses to identify emerging opportunities, assess market dynamics and understand changing consumer preferences.

The report also includes competitive benchmarking, market share analysis and brand performance evaluation to support strategic decisions related to market entry, portfolio planning, investment assessment and competitive positioning.

Deliverables include a professionally structured PDF report and a comprehensive Excel databook containing year-by-year market figures and multi-dimensional segmentation from 2021 に 2031.

Frequently Asked Questions About Vietnam Bath and Shower Products Market

What is driving growth in Vietnam’s bath and shower products market?

Vietnam’s market growth is supported by increasing hygiene awareness, rising personal care spending, urban lifestyles and growing consumer interest in products offering skincare-related benefits beyond basic cleansing.

How are consumer preferences changing in the bath and shower category?

Consumers are increasingly looking for products with functional benefits such as moisturisation, 明るくする, sensitive-skin suitability and appealing sensory experiences, encouraging brands to develop more differentiated formulations.

Which product categories are expected to perform strongly in Vietnam?

Body wash and shower gels are expected to remain key growth contributors as consumers continue shifting toward convenient liquid formats and skincare-inspired cleansing solutions.

What challenges are affecting market expansion?

Price sensitivity remains a major challenge, as many consumers continue balancing interest in premium personal care products with affordability considerations. Brands must demonstrate clear value to achieve sustainable trade-up.

目次

目次

市場の細分化

市場概要

ベトナムのバス＆シャワー製品市場 – 製品タイプの分析

ベトナムのバス＆シャワー製品市場 – 価格帯分析

ベトナムのバス＆シャワー製品市場 – 消費者グループ分析

ベトナムのバス＆シャワー製品市場 – 包装タイプの分析

ベトナムのバス＆シャワー製品市場 – 流通チャネル分析

企業/ブランドシェア分析

アムウェイ株式会社

ダイ ベト フオン カンパニー リミテッド

博士. クリーン

EMS S.A..

ファイントゥデイホールディングス株式会社, 株式会社.

…

マクロ経済データと予測

研究方法

免責事項

図と表

Table Vietnam Bath and Shower Products Market 2021-2031

Table Vietnam Bath and Shower Products Market: 一人当たりの消費量 (人口)

言及された企業

The companies featured in this Vietnam Bath and Shower Products market report include:

アムウェイ株式会社
ダイ ベト フオン カンパニー リミテッド
博士. クリーン
EMS S.A..
ファイントゥデイホールディングス株式会社, 株式会社.
Gia Dinh Cosmetic Co., 株式会社. (Familiar Co., 株式会社)
グリーンクロスベトナム社, 株式会社.
ヘンケルAG & コ. KGaA
ハイリッジ・ブランズ・カンパニー.
Hoa Linh Pharma Co., 株式会社.
花王株式会社
ケンビュー株式会社.
コバテス インダストリーズ社. BHD. (AIC)
ラナ コスメティックス S.A.E
LG H&H社, 株式会社.
有限会社マリコ
オリフレーム コスメティックス S.A..
ザ・ボディショップ・インターナショナル株式会社.
プロクター & ギャンブル会社 (P&G)
ユニリーバ PLC
Viet My Group
ベトナム国家化学グループ (Lix 洗剤 JSC)
ウィプロ リミテッド