The Taiwan baby formula market is expected to add USD 18.3 による百万円相当 2030, implying a modest compound annual growth rate of around 1.5% そのから 2025 ベース. Volume sales remain under sustained pressure as the birth rate continues to decline, with traditional Dragon Year expectations failing to translate into a meaningful rebound amid rising economic stress, high inflation and shifting attitudes among younger generations. Smaller family sizes are structurally shrinking the demand base, placing a firm ceiling on volume expansion. Against this backdrop, pricing remains a key consideration for many households, although product composition and nutritional value are playing an increasingly important role in purchase decisions.
Value growth is being supported by product differentiation and premiumisation. Manufacturers are emphasising exclusive nutritional benefits and functional ingredients, such as probiotic technologies, to justify higher price points and protect margins. Consumption is becoming increasingly polarised, with parents allocating more resources per child, boosting demand for premium and super-premium formulas positioned around specific health outcomes. 同時に, brands are expanding economy lines to cater to more price-sensitive consumers, resulting in a bifurcated product landscape that spans both ends of the income spectrum. While baby formula remains the dominant subcategory, standard and follow-on formulas are facing volume constraints, partly due to declining births and a trend toward earlier weaning. Regulatory changes that effectively fold follow-on formula into the growing-up segment are further reducing choice, accelerating a gradual shift toward more comprehensive growing-up formulas.
Post-pandemic travel has rebounded strongly, with more young families travelling overseas with infants and toddlers. This has lifted demand for portable, shelf-stable baby food solutions that are easy to carry and prepare abroad, helping parents maintain feeding routines and mitigate access challenges. In contrast, liquid baby formula remains virtually absent from the Taiwanese market, largely due to limited consumer awareness and education. These dynamics underscore the market’s preference for powdered and other shelf-stable formats that balance convenience with familiarity.
Looking ahead, overall volume sales are expected to continue declining as demographic headwinds, softer purchasing power and evolving feeding philosophies—such as earlier introduction of complementary foods and greater emphasis on chewing and immune development—persist. Government promotion of breastfeeding and restrictions on direct-to-consumer formula advertising further constrain traditional marketing channels. In response, manufacturers are shifting toward indirect engagement strategies, including educational programmes, in-store events, partnerships with postnatal care centres and obstetric clinics, and bulk-purchase incentives to build trust and loyalty. 同時に, competition in ready-prepared baby food is intensifying as products move from niche, premium online offerings into mass retail. Despite structural pressures, sustained parental willingness to invest in quality nutrition, rising demand for travel-friendly formats and deeper education-led engagement are expected to provide selective, value-led growth opportunities for premium, growing-up and convenience-oriented formula segments.
This data-centric report offers a comprehensive overview of the baby formula market in Taiwan. に更新されました 2025, it delivers detailed historical data from 2020 onward and forward-looking projections through 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.
レポートの内容
年間市場規模の数値は (Tons/TWD/USD), 広がる 2020 に 2030. データセットには過去の実績と予測の両方が含まれています, 過去および予測期間の CAGR 計算とともに.
市場の細分化
The Taiwan baby formula market is categorized into the following segments:
製品タイプ – 例:, standard infant formula, growing-up formula, special formulas
包装形態 – 例:, metal cans and bottles
流通チャネル – 例:, 電子商取引, その他
マクロ経済 & 人口統計指標
コア市場データに加えて, このレポートには、市場のダイナミクスを解釈するための重要なコンテキストを提供する主要な社会経済指標が組み込まれています。. これらには人口動向が含まれます, 消費者物価指数 (消費者物価指数), 国内総生産 (GDP), 一人当たりの消費量 (米ドルで表現), GDPに占める個人消費の割合. 一緒に, これらの指標は、市場規模の数値の戦略的関連性を高めるマクロ経済的背景を提供します。, 利害関係者が需要の可能性と長期的な成長の機会をより適切に評価できるよう支援する.
競争環境: 市場シェア分析
Market share insights presented in this report illustrate the evolving competitive landscape of the baby formula sector in Taiwan, 成績上位のブランドと統合傾向に関するデータを含む. 主要な市場参加者には以下が含まれます：: Abbott Laboratories, Danone S.A., Fonterra Co-operative Group Limited, Megmilk Snow Brand Co., 株式会社, Meiji Holdings Co., 株式会社, Multipower Enterprise Corp., ネスレ S.A., Orient Europharma Co., 株式会社, ペプシコ, 株式会社, Reckitt Benckiser Group plc (RB), 等.
The report includes detailed market share analysis for major competitors across the total baby formula market, alongside segment-level insights covering infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas.
レポートで取り上げられる市場シェア分析:
Taiwan infant formula market share
Taiwan standard infant formula market share
Taiwan follow-up formula market share
Taiwan growing-up formula market share
Taiwan special formulas market share
このレポートを選択する理由?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. あなたが投資家であるかどうか, manufacturer, distributor, or consultant, this report delivers actionable value.
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専門的に構成された PDF レポート
年ごとの数値と多次元セグメンテーションを含む完全な EXCEL データブック 2020 に 2030
目次
目次
市場の細分化
市場概要
台湾の粉ミルク市場 – 製品タイプの分析
台湾の粉ミルク市場 – 包装タイプの分析
台湾の粉ミルク市場 – 流通チャネル分析
自社株分析
Abbott Laboratories
Danone S.A.
Fonterra Co-operative Group Limited
Megmilk Snow Brand Co., 株式会社.
Meiji Holdings Co., 株式会社.
Multipower Enterprise Corp.
ネスレSA.
Orient Europharma Co., 株式会社.
ペプシコ, 株式会社.
Reckitt Benckiser Group plc (RB)
マクロ経済データと予測
研究方法
免責事項
図と表
Table Taiwan Baby Formula Market 2020-2030
Chart Taiwan Baby Formula Market, 純成長率, 2020-2030
Chart Taiwan Baby Formula Market, 成長率, 2020-2030
Table Taiwan Baby Formula Market by Product Type, 2020-2030
Chart Taiwan Baby Formula Market by Product Type, CAGR の過去と予測, 2020-2030
Chart Taiwan Baby Formula Market by Product Type, 2020-2030
Table Taiwan Baby Formula Market by Packaging Type, 2020-2030
Chart Taiwan Baby Formula Market by Packaging Type, CAGR の過去と予測, 2020-2030
Chart Taiwan Baby Formula Market by Packaging Type, 2020-2030
Table Taiwan Baby Formula Market by Distribution Channel, 2020-2030
Chart Taiwan Baby Formula Market by Distribution Channel, CAGR の過去と予測, 2020-2030
Chart Taiwan Baby Formula Market by Distribution Channel, 2020-2030
Table Taiwan Baby Formula Market Share (%), 企業別, 2020-2025
Chart Taiwan Baby Formula Market, 企業別, 2025
Table Taiwan Baby Formula Market Share (%), ブランド別, 2020-2025
Chart Taiwan Baby Formula Market, ブランド別, 2025
テーブル台湾 – 人口 (何百万もの) と予測
テーブル台湾 – 消費者物価指数 (消費者物価指数) と予測
テーブル台湾 – 国内総生産と予測
Table Taiwan Baby Formula Market: GDPに占める支出の割合 (%)
Table Taiwan Baby Formula Market: 一人当たりの消費量 (人口)