イギリスのベビーおむつ市場 2025

The United Kingdom baby diapers market is entering a phase of measured growth, projected to expand from $1.36 billion in 2024 に $1.68 billion by 2030 で 3.6% compound annual growth rate, reflecting stable demand fundamentals tempered by the country’s declining birth rates. This value growth paradox emerges from premiumization trends where improved household incomes are enabling parents to trade up to higher-specification products despite fewer overall diaper purchases. Performance attributes such as ultra-absorbent cores, breathable materials, and wetness indicators are becoming standard expectations, while eco-conscious formulations gain traction among environmentally-aware millennial parents. The sustainability movement is particularly influencing product development, with major brands accelerating investments in plant-based materials and compostable technologies to meet growing consumer demand for reduced environmental impact without compromising on leakage protection or comfort.

Private label offerings continue to command significant market share, having successfully bridged the quality gap with national brands through improved absorbency technologies and premium-feel materials at accessible price points. Supermarket chains have strategically positioned their diaper ranges across price tiers, with economy lines appealing to budget-conscious families while premium private label variants compete directly with branded products on features like organic cotton covers and chlorine-free processing. This segmentation strategy has proven particularly effective during periods of economic uncertainty, allowing retailers to capture both trading-down and trading-up behaviors within their own brand portfolios.

E-commerce channels are reshaping purchase patterns through subscription models that address the logistical challenges of bulky diaper purchases while delivering predictable cost savings. Online platforms have become crucial discovery channels for innovative niche brands specializing in sustainable or sensitive-skin formulations that struggle to secure physical shelf space. The subscription economy has flourished in this category, with both manufacturers and retailers developing flexible delivery options that can adapt to changing infant needs as babies grow. Direct-to-consumer websites are gaining traction among premium brands seeking to control the customer experience and gather valuable usage data, while marketplaces offer price transparency that intensifies competition across all product tiers. This digital transformation is creating a more dynamic competitive landscape where product innovation, convenience, and sustainability credentials are becoming key differentiators in a market historically dominated by brand legacy and retail relationships.

The report provides a comprehensive analysis of the United Kingdom baby diapers market, 過去6年間の過去の市場規模と成長率に関する詳細なデータを提供する, に拡張される予測に加えて 2030. 市場カテゴリとサブカテゴリの詳細な調査を提示します, with a particular focus on key trends shaping the industry across product type, size and distribution channel.

市場セグメンテーション

The following outlines the segmentation of the United Kingdom baby diapers market:
製品タイプ: diaper pants, taped diapers
Size: newborn, medium, junior
流通チャネル: コンビニエンスストア, 割引, eコマース, 一般商品店, health and personal care stores, ハイパーマーケット, 小さな食料品店, スーパーマーケット, その他

The United Kingdom market for baby diapers is divided based on product type, size and distribution channel. The categorization of the market by product type includes diaper pants, and taped diapers. Size categories include newborn, medium, and junior. 流通チャネルセグメンテーションは、コンビニエンスストアで構成されています, 割引, eコマース, 一般商品店, health and personal care stores, ハイパーマーケット, 小さな食料品店, スーパーマーケット, その他.

競争力のある風景

競争の激しい状況内, significant companies profiled in the report include Kimberly-Clark Corporation, Naty AB and The Procter & ギャンブルカンパニー (p&g). This report delivers an in-depth examination of leading companies in the baby diapers sector, からのパフォーマンスの分析 2020 に 2024. 結果は、市場シェアの変化を示しています, 確立されたリーダーと新規参入者の両方を強調します.

このレポートを購入する理由?

Obtain precise statistical data and forecasts for the United Kingdom baby diapers market.
Gain in-depth analysis and forecasts for the key segments of the United Kingdom baby diapers market: 製品タイプ, size and distribution channel.
地域固有の戦略を開発し、ローカライズされたデータ分析に基づいて戦略的優先順位を設定します.
Gain deep insights into the dynamics of the United Kingdom baby diapers market.
成長部門と新たな傾向をターゲットにすることにより、高ポテンシャルの投資機会を特定する.
Anticipate the future trajectory of the United Kingdom baby diapers market with informed projections.
競争力のある風景を評価して、市場機会を活用するための理想的なタイミングを決定する.
同じ組織内の単一の無制限のユーザーライセンス, 追加のユーザーに追加料金はありません.

目次

目次
重要な調査結果
市場セグメンテーション
市場の概要
イギリスのベビーおむつ市場 – 製品タイプ分析
イギリスのベビーおむつ市場 – Size Analysis
イギリスのベビーおむつ市場 – 流通チャネル分析
会社は分析を共有します
Kimberly-Clark Corporation
Naty AB
プロクター & ギャンブルカンパニー (p&g)
マクロ経済データと予測
研究方法論
免責事項

数字と表
Table United Kingdom Baby Diapers Market 2020-2030
Chart United Kingdom Baby Diapers Market, 正味成長, 2020-2030
Chart United Kingdom Baby Diapers Market, 成長率, 2020-2030
Table United Kingdom Baby Diapers Market by Product Type, 2020-2030
Chart United Kingdom Baby Diapers Market by Product Type, CAGR歴史的および予測, 2020-2030
Chart United Kingdom Baby Diapers Market by Product Type, 2020-2030
Table United Kingdom Baby Diapers Market by Size, 2020-2030
Chart United Kingdom Baby Diapers Market by Size, CAGR歴史的および予測, 2020-2030
Chart United Kingdom Baby Diapers Market by Size, 2020-2030
Table United Kingdom Baby Diapers Market by Distribution Channel, 2020-2030
Chart United Kingdom Baby Diapers Market by Distribution Channel, CAGR歴史的および予測, 2020-2030
Chart United Kingdom Baby Diapers Market by Distribution Channel, 2020-2030
Table United Kingdom Baby Diapers Market Share (%), 企業によって, 2020-2024
Chart United Kingdom Baby Diapers Market, 企業によって, 2024
Table United Kingdom Baby Diapers Market Share (%), ブランドによって, 2020-2024
Chart United Kingdom Baby Diapers Market, ブランドによって, 2024
テーブルイギリス – 人口 (数百万) と予測
テーブルイギリス – 消費者価格指数 (CPI) と予測
テーブルイギリス – 国内総生産と予測
Table United Kingdom Baby Diapers Market: GDPの一部として費やします (%)
Table United Kingdom Baby Diapers Market: 一人当たり消費 (人口)

言及した企業

Kimberly-Clark Corporation
Naty AB
プロクター & ギャンブルカンパニー (p&g)