Austria’s tea market is projected to add a further USD 40.3 million in value between 2025 E 2030, advancing at a compound annual growth rate of nearly 4.6%. The outlook points to steady, structurally supported expansion rather than cyclical acceleration, with value growth expected to outpace volume gains. As the category matures and household consumption patterns become more deliberate, incremental demand is increasingly driven by premiumisation and product mix improvement rather than broad-based increases in purchasing frequency.
Health orientation remains the central axis of development. Consumers are placing greater emphasis on ingredient integrity, functional attributes and perceived naturalness, prioritising quality over quantity. Teas positioned around antioxidant properties, lower caffeine content, relaxation and holistic wellbeing are capturing sustained attention, reinforcing the category’s alignment with preventive health and everyday wellness routines. Green tea and naturally caffeine-free alternatives continue to show particular dynamism, reflecting a structural shift toward lighter, functional beverages that complement balanced lifestyles.
Innovation in format and usage occasions is adding further momentum. Cold-brew propositions, matcha-based variants and other contemporary interpretations are broadening the category’s appeal, resonating with time-pressed urban consumers and digitally influenced lifestyle trends. In parallel, sustainability credentials are becoming a decisive competitive lever. Growing environmental awareness is elevating the importance of organic cultivation, responsible water management and fair-trade sourcing, with brand investment in ecological stewardship increasingly shaping purchasing decisions and long-term brand equity.
From a distribution standpoint, large modern retail networks remain dominant, underpinned by their assortment breadth and pricing leverage. E-commerce continues to expand at a faster pace but from a comparatively modest base, leaving overall penetration limited. Looking ahead, further growth will depend less on expanding the consumer base and more on deepening functional innovation, reinforcing health narratives and embedding credible sustainability commitments into core brand propositions.
This publication provides a data-intensive overview of the tea market in Austria, updated as of 2025. Spanning a decade of analysis from 2020 Attraverso 2030, the report supports evidence-based evaluations of market evolution, category shifts, and macro-level influences.
Cosa c'è dentro il rapporto
Dati relativi alle dimensioni annuali del mercato espressi in (Tons/EUR/USD), che si estende 2020 A 2030. Il set di dati include sia i dati storici effettivi che le previsioni, insieme ai calcoli CAGR per periodi storici e previsti.
Segmentazione del mercato
The Austria tea market is structured as follows:
Tipo di prodotto - per esempio., black tea, fruit and herbal tea, green tea, instant tea, altri, RTD tea
Type - per esempio., conventional, organic
Tipo di imballaggio - per esempio., imballaggio flessibile, paper containers, rigid plastic packaging
Canale di distribuzione - per esempio., bars and HoReCa, minimarket, discount, e-commerce, ipermercati, piccoli negozi di alimentari, supermercati, vending, altri
Macroeconomico & Indicatori demografici
Il contesto di supporto include:
Popolazione totale
Indice dei prezzi al consumo (IPC)
Prodotto interno lordo (PIL)
Consumo pro capite
Spesa dei consumatori in percentuale del PIL
Queste variabili migliorano la comprensione del potenziale di consumo e delle tendenze macroeconomiche che influenzano il mercato.
Panorama competitivo: Analisi delle quote di mercato
The report provides an overview of market share among leading firms in the tea sector in Austria, reflecting a mix of established brands and emerging competitors. Companies profiled include: Associated British Foods plc, Demmer GmbH, East West Tea Company, LLC, EZA Fairer Handel GmbH, Grupo Uriach, Laurens Spethmann Holding AG & Co. KG, Neuner’s Gesundheit & Wellness GmbH, Sonnentor Krauterhandels GmbH, Teekanne GmbH & CO. kg, etc.
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea categories.
Market share analysis covered in the report:
Austria tea market share
Austria black tea market share
Austria loose black tea market share
Austria black tea bags market share
Austria fruit and herbal tea market share
Austria green tea market share
Austria instant tea market share
Austria other tea market share
Austria RTD tea market share
Perché scegliere questo rapporto?
Progettato come un'istantanea dei dati concisa ma approfondita, questa pubblicazione è pensata per i professionisti che cercano informazioni accurate, tempestivo, e informazioni quantitative utilizzabili. Che tu sia un operatore del mercato, investitore, o giocatore affermato, the report is built to support robust business decisions with confidence.
Richiedi un campione redatto per visualizzare in anteprima la struttura dei dati e la qualità della presentazione prima dell'acquisto.
I risultati finali includono
Rapporto PDF strutturato in modo professionale
Databook EXCEL completo con dati anno per anno e segmentazione multidimensionale da 2020 A 2030
Sommario
SOMMARIO
Segmentazione del mercato
Panoramica del mercato
Austria Tea Market – Analisi del tipo di prodotto
Austria Tea Market – Type Analysis
Austria Tea Market – Analisi del tipo di imballaggio
Austria Tea Market – Analisi dei canali di distribuzione
Company/Brand Shares Analysis
Associated British Foods plc
Demmer GmbH
East West Tea Company, LLC
EZA Fairer Handel GmbH
Grupo Uriach
…
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer
FIGURE E TABELLE
Table Austria Tea Market Size 2020-2030
Chart Austria Tea Market, Crescita netta, 2020-2030
Chart Austria Tea Market, Tassi di crescita, 2020-2030
Table Austria Tea Market by Product Type, 2020-2030
Chart Austria Tea Market by Product Type, CAGR storico e previsionale, 2020-2030
Chart Austria Tea Market by Product Type, 2020-2030
Table Austria Tea Market by Type, 2020-2030
Chart Austria Tea Market by Type, CAGR storico e previsionale, 2020-2030
Chart Austria Tea Market by Type, 2020-2030
Table Austria Tea Market by Packaging Type, 2020-2030
Chart Austria Tea Market by Packaging Type, CAGR storico e previsionale, 2020-2030
Chart Austria Tea Market by Packaging Type, 2020-2030
Table Austria Tea Market by Distribution Channel, 2020-2030
Chart Austria Tea Market by Distribution Channel, CAGR storico e previsionale, 2020-2030
Chart Austria Tea Market by Distribution Channel, 2020-2030
Table Austria Tea Market Share (%), dalle Aziende, 2020-2025
Chart Austria Tea Market, dalle Aziende, 2025
Table Austria Tea Market Share (%), per marchi, 2020-2025
Chart Austria Tea Market, per marchi, 2025
Table Austria – Popolazione (Milioni) e previsione
Table Austria – Indice dei prezzi al consumo (IPC) e previsione
Table Austria – Prodotto interno lordo e previsioni
Table Austria Tea Market: Spesa in percentuale del PIL (%)
Table Austria Tea Market: Consumo pro capite (Popolazione)
Aziende menzionate
The companies featured in this report include:
Associated British Foods plc
Demmer GmbH
East West Tea Company, LLC
EZA Fairer Handel GmbH
Grupo Uriach
Laurens Spethmann Holding AG & Co. KG
Neuner’s Gesundheit & Wellness GmbH
Sonnentor Krauterhandels GmbH
Teekanne GmbH & CO. kg