Brazil’s sun care products market is forecast to reach USD 1,798.2 milioni di 2030, expanding at a projected compound annual growth rate of 9%, underscoring sustained structural momentum in the category. Growth is increasingly anchored in the integration of sun protection into daily facial care routines rather than seasonal or occasion-driven usage. As awareness of long-term skin health deepens, consumers are incorporating facial sunscreen as a foundational step in skincare, positioning the segment at the intersection of dermatological prevention and beauty enhancement. The influence of Asian beauty trends has accelerated this shift, reinforcing demand for lightweight, fluid textures that blur the boundary between sunscreen and cosmetic skincare.
Premiumisation and product differentiation are reshaping the competitive landscape. Brands are elevating formulations through the inclusion of functional ingredients such as niacinamide, aligning sun care with broader claims around tone correction, barrier support and anti-ageing benefits. At the same time, format innovation has become central to capturing share in Brazil’s hot and humid climate. Fast-drying, non-greasy textures are prioritised to address consumer sensitivity to shine and clogged pores, while sunscreen sticks have emerged as a notable growth vector. Their portability, hygienic application and precision appeal to time-pressed urban consumers and travellers, supporting incremental usage occasions throughout the day.
Despite robust demand fundamentals, cost pressures present a moderating risk. Input materials and packaging components priced in US dollars remain exposed to global trade and tax uncertainties, while exchange-rate volatility can translate into retail price adjustments. Elevated import costs may compress margins or prompt selective price increases, potentially shifting part of demand toward more affordable alternatives. This dynamic introduces periodic elasticity into a category otherwise characterised by strong health-led purchasing intent.
Adapting formulations to local climatic and dermatological conditions remains an ongoing industry challenge. Brazil’s high temperatures and humidity intensify consumer aversion to heavy or oily finishes, and concerns over blackheads and skin congestion persist. Although formulation technology continues to advance, achieving optimal climate compatibility without compromising sensory appeal or efficacy requires sustained investment in research and development. Over the medium term, brands that reconcile performance, comfort and price accessibility are likely to consolidate competitive advantage in an increasingly sophisticated market.
The report offers a comprehensive analysis of the Brazil sun care products market, fornire informazioni dettagliate sulle dimensioni del mercato, trend storici di crescita negli ultimi sei anni, e proiezioni lungimiranti attraverso 2030. It provides a granular breakdown of the market by product type, fascia di prezzo, consumer group, tipo di imballaggio e canale di distribuzione, evidenziando i fattori chiave, sfide, e opportunità che plasmano il settore.
Report Highlights
The report delivers detailed market sizing from 2020 A 2030, with metrics reported in (Liters/BRL/USD). It includes historical data, forecasts through 2030, and corresponding CAGR metrics. The dataset covers segmentation by product type, fascia di prezzo, consumer group, tipo di imballaggio e canale di distribuzione. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
Inoltre, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Segmentazione del mercato
The following outlines the segmentation of the Brazil sun care products market:
Tipo di prodotto - per esempio., after-sun care, self-tanning, sun protection
Fascia di prezzo - per esempio., prestige product, mass product
Consumer group - per esempio., adult, children and babies
Tipo di imballaggio - per esempio., imballaggio flessibile, glass bottles, paper containers, plastic bottles, altri
Canale di distribuzione - per esempio., minimarket, supermercati e ipermercati, piccoli negozi di alimentari, health and beauty stores, direct selling, e-commerce, altri
Macroeconomico & Indicatori demografici
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Prodotto interno lordo (PIL), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Panorama competitivo: Analisi delle quote di mercato
Market share insights presented in this report illustrate the evolving competitive landscape of the sun care products sector in Brazil, with data on top-performing brands and consolidation trends. Key market participants include: Ache Laboratorios Farmaceuticos S.A., Beiersdorf AG, Beleze & Oliveira – Comercio de Cosmeticos LTDA, Coty Inc., Edgewell Personal Care Brands LLC, Grupo Boticario, Haleon plc, Hypera S.A., ISDIN. S.A., Kenvue Inc., L’Oreal S.A., NAOS SAS, Natura & Co, Pierre Fabre S.A., RoC Opco LLC, etc.
The report includes detailed market share analysis for major competitors across the total sun care products market, alongside segment-level insights covering sun care products, adult sun care products, after-sun care, self-tanning, sun protection products and children and babies sun care products.
Market share analysis covered in the report:
Brazil sun care products market share
Brazil adult sun care products market share
Brazil after-sun care market share
Brazil self-tanning market share
Brazil sun protection products market share
Brazil children and babies sun care products market share
Perché scegliere questo rapporto?
Access accurate and up-to-date market size data for the Brazil sun care products sector.
Obtain granular insights across key segments, including product type, fascia di prezzo, consumer group, tipo di imballaggio e canale di distribuzione.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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I risultati finali includono
Rapporto PDF strutturato in modo professionale
Databook EXCEL completo con dati anno per anno e segmentazione multidimensionale da 2020 A 2030
Sommario
SOMMARIO
Risultati chiave
Segmentazione del mercato
Panoramica del mercato
Brazil Sun Care Products Market – Analisi del tipo di prodotto
Brazil Sun Care Products Market – Analisi della fascia di prezzo
Brazil Sun Care Products Market – Consumer Group Analysis
Brazil Sun Care Products Market – Analisi del tipo di imballaggio
Brazil Sun Care Products Market – Analisi dei canali di distribuzione
Company/Brand Shares Analysis
Ache Laboratorios Farmaceuticos S.A.
Beiersdorf AG
Beleze & Oliveira – Comercio de Cosmeticos LTDA
Coty Inc.
Edgewell Personal Care Brands LLC
…
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer
FIGURE E TABELLE
Table Brazil Sun Care Products Market Size 2020-2030
Chart Brazil Sun Care Products Market, Crescita netta, 2020-2030
Chart Brazil Sun Care Products Market, Tassi di crescita, 2020-2030
Table Brazil Sun Care Products Market by Product Type, 2020-2030
Chart Brazil Sun Care Products Market by Product Type, CAGR storico e previsionale, 2020-2030
Chart Brazil Sun Care Products Market by Product Type, 2020-2030
Table Brazil Sun Care Products Market by Price Range, 2020-2030
Chart Brazil Sun Care Products Market by Price Range, CAGR storico e previsionale, 2020-2030
Chart Brazil Sun Care Products Market by Price Range, 2020-2030
Table Brazil Sun Care Products Market by Consumer Group, 2020-2030
Chart Brazil Sun Care Products Market by Consumer Group, CAGR storico e previsionale, 2020-2030
Chart Brazil Sun Care Products Market by Consumer Group, 2020-2030
Table Brazil Sun Care Products Market by Packaging Type, 2020-2030
Chart Brazil Sun Care Products Market by Packaging Type, CAGR storico e previsionale, 2020-2030
Chart Brazil Sun Care Products Market by Packaging Type, 2020-2030
Table Brazil Sun Care Products Market by Distribution Channel, 2020-2030
Chart Brazil Sun Care Products Market by Distribution Channel, CAGR storico e previsionale, 2020-2030
Chart Brazil Sun Care Products Market by Distribution Channel, 2020-2030
Table Brazil Sun Care Products Market Share (%), dalle Aziende, 2020-2024
Chart Brazil Sun Care Products Market, dalle Aziende, 2024
Table Brazil Sun Care Products Market Share (%), per marchi, 2020-2024
Chart Brazil Sun Care Products Market, per marchi, 2024
Table Brazil – Popolazione (Milioni) e previsione
Table Brazil – Indice dei prezzi al consumo (IPC) e previsione
Table Brazil – Prodotto interno lordo e previsioni
Table Brazil Sun Care Products Market: Spesa in percentuale del PIL (%)
Table Brazil Sun Care Products Market: Consumo pro capite (Popolazione)
Aziende menzionate
The companies profiled in this Brazil Sun Care Products market report include:
Ache Laboratorios Farmaceuticos S.A.
Beiersdorf AG
Beleze & Oliveira – Comercio de Cosmeticos LTDA
Coty Inc.
Edgewell Personal Care Brands LLC
Grupo Boticario
Haleon plc
Hypera S.A.
ISDIN. S.A.
Kenvue Inc.
L’Oreal S.A.
NAOS SAS
Natura & Co
Pierre Fabre S.A.
RoC Opco LLC