The Bulgaria soft drinks market is poised for steady growth, with an expected increase of USD 0.7 billion, reflecting a CAGR of approximately 5.7% from 2025 to 2030. Bulgaria’s soft drinks market is growing as consumer preferences shift towards healthier and more diverse beverage options. While traditional carbonated beverages remain popular, there is rising demand for bottled water, fruit juices, and functional drinks such as energy drinks and fortified waters. As health-consciousness increases among Bulgarian consumers, there is growing interest in low-sugar and sugar-free options. The country’s modern retail sector and the growth of e-commerce are enhancing the availability of both local and international beverage brands.
The report provides a comprehensive analysis of the Bulgaria soft drinks market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, type, packaging and distribution channel.
Market Segmentation
The following outlines the segmentation of the Bulgaria soft drinks market:
Product type: bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, sports drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: convenience stores, forecourt, supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, others
The Bulgaria market for soft drinks is divided based on product type, type, packaging and distribution channel. The market is classified by product type into bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, and sports drinks. Type categories include regular, and low- and no-sugar soft drinks. Packaging segments are categorized into flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation includes convenience stores, forecourt, supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, and others.
Competitive Landscape
The competitive landscape of the soft drinks market features leading companies such as The Eckes-Granini Group GmbH, The Coca-Cola Company, Red Bull GmbH, Rauch Fruchtsaefte GmbH & Co OG, RADULOV EOOD, Prigat International Ltd., Philicon-97 s.a., PepsiCo Inc., Party Drinks Ltd. (A & D Commercial Ltd.), Nova Trade OOD, Monster Beverage Corporation, Mihalkovo Company, Hermann Pfanner Getranke GmbH, Hell Energy Magyarorszag Kft, Grupa Maspex Wadowice, G & V EOOD., Etap-Adress AD (KOM), ECO BOTTLES Ltd., Devin JSC, BOTTLING COMPANY HISAR, Best Fruits 17 EAD, BC Gorna Bania Ltd., Baldaran Spring AD, ASPASIA-92 LTD., AD Vino Župa and Acqua Minerale San Benedetto S.p.A.
This report delivers an in-depth examination of leading companies in the soft drinks sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Bulgaria soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Bulgaria soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Bulgaria soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Bulgaria soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Bulgaria Soft Drinks Market – Product Type Analysis
Bulgaria Soft Drinks Market – Type Analysis
Bulgaria Soft Drinks Market – Packaging Analysis
Bulgaria Soft Drinks Market – Distribution Channel Analysis
Key Players and Market Share
The Eckes-Granini Group GmbH
The Coca-Cola Company
Red Bull GmbH
Rauch Fruchtsaefte GmbH & Co OG
RADULOV EOOD
Prigat International Ltd.
Philicon-97 s.a.
PepsiCo, Inc.
Party Drinks Ltd. (A & D Commercial Ltd.)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Bulgaria Soft Drinks Market 2020-2030
Chart Bulgaria Soft Drinks Market, Net Growth, 2020-2030
Chart Bulgaria Soft Drinks Market, Growth Rates, 2020-2030
Table Bulgaria Soft Drinks Market by Product Type, 2020-2030
Chart Bulgaria Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Soft Drinks Market by Product Type, 2020-2030
Table Bulgaria Soft Drinks Market by Type, 2020-2030
Chart Bulgaria Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Soft Drinks Market by Type, 2020-2030
Table Bulgaria Soft Drinks Market by Packaging, 2020-2030
Chart Bulgaria Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Soft Drinks Market by Packaging, 2020-2030
Table Bulgaria Soft Drinks Market by Distribution Channel, 2020-2030
Chart Bulgaria Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Soft Drinks Market by Distribution Channel, 2020-2030
Table Bulgaria Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Bulgaria Soft Drinks Market, by Companies, 2024
Table Bulgaria Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Bulgaria Soft Drinks Market, by Brands, 2024
Table Bulgaria – Population (Millions) and Forecast
Table Bulgaria – Consumer Price Index (CPI) and Forecast
Table Bulgaria – Gross Domestic Product and Forecast
Table Bulgaria Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Bulgaria Soft Drinks Market: Consumption per Capita (Population)
Companies Mentioned
The Eckes-Granini Group GmbH
The Coca-Cola Company
Red Bull GmbH
Rauch Fruchtsaefte GmbH & Co OG
RADULOV EOOD
Prigat International Ltd.
Philicon-97 s.a.
PepsiCo, Inc.
Party Drinks Ltd. (A & D Commercial Ltd.)
Nova Trade OOD
Monster Beverage Corporation
Mihalkovo Company
Hermann Pfanner Getranke GmbH
Hell Energy Magyarorszag Kft
Grupa Maspex Wadowice
G & V EOOD.
Etap-Adress AD (KOM)
ECO BOTTLES Ltd.
Devin JSC
BOTTLING COMPANY HISAR
Best Fruits 17 EAD
BC Gorna Bania Ltd.
Baldaran Spring AD
ASPASIA-92 LTD.
AD Vino Župa
Acqua Minerale San Benedetto S.p.A.