Indonesia Snacks Market 2025

Indonesia’s snack market is projected to expand by USD 2.9 billion over the forecast period, translating into a compound annual growth rate of nearly 5.5%. Despite a backdrop of weakening consumer confidence and lingering inflationary pressures, the sector continues to deliver steady retail value growth, underscoring its resilience within the broader fast-moving consumer goods landscape. This performance reflects a combination of product innovation, evolving consumer preferences, and sharper distribution strategies that allow brands to sustain momentum even under tighter household budgets.

Price sensitivity remains a defining characteristic of the market as economic uncertainty prompts shoppers to manage out-of-pocket spending more closely. Smaller pack sizes and promotional deals have become vital tools for brands to retain consumer loyalty and volume sales. By tailoring packaging and price points to budget-conscious households, producers are effectively countering the drag of macroeconomic headwinds while keeping products accessible across income brackets.

Convenience is another powerful driver shaping demand. Indonesia’s increasingly urban and time-pressed consumers continue to favor ready-to-eat snacks that fit seamlessly into fast-paced lifestyles. This preference has reinforced the relevance of portable, easy-to-store formats and prompted brands to invest in logistics and distribution channels that ensure wide availability from traditional retail outlets to modern trade and online platforms.

Health and wellness considerations are transforming the category’s value proposition. Rising awareness of nutrition, calorie intake, and ingredient transparency is encouraging consumers to reach for snacks positioned as healthier alternatives. Brands are responding with low-calorie, high-fiber, and preservative-free formulations, as well as cleaner labeling to win over health-conscious shoppers. This shift has helped preimmunize certain segments of the market, creating opportunities for differentiation and margin expansion.

Digital marketing has emerged as a critical battleground for consumer engagement. Companies are leveraging social media platforms, influencer collaborations, and viral content campaigns to build brand awareness and shape purchasing decisions, particularly among Gen Z and emerging Alpha consumers. By integrating interactive experiences and personalized messaging, brands are redefining how snacks are discovered, discussed, and consumed in Indonesia’s increasingly connected marketplace.

Focalizzato sulla fornitura di approfondimenti fruibili, this report explores the Indonesia snacks market, Analizzare le prestazioni storiche da 2020 A 2024 e fornendo previsioni fino a 2030. Valuta le dimensioni del mercato, dinamica di crescita, e tendenze specifiche del segmento, Evidenziando i fattori che guidano il cambiamento nel settore. Abbattendo il mercato nel tipo di prodotto e nel canale di distribuzione, Il rapporto equipaggia i decisori con una chiara comprensione del panorama competitivo e del potenziale di crescita.

Segmentazione del mercato

The following outlines the segmentation of the Indonesia snacks market:
Tipo di prodotto: confetteria, gelato e dessert congelato, snack salati, snack di frutta, snack bar, biscotti dolci
Canale di distribuzione: minimarket, supermercati e ipermercati, negozi di alimentari, barre e horeca, e-commerce, altri

In Indonesia, Il mercato degli snack è segmentato per tipo di prodotto e canale di distribuzione. La categorizzazione del mercato per tipo di prodotto include la pasticceria, gelato e dessert congelato, snack salati, snack di frutta, snack bar, e dolci biscotti. La segmentazione del canale di distribuzione comprende minimarket, supermercati e ipermercati, negozi di alimentari, barre e horeca, e-commerce, e altri.

Panorama competitivo

Top players featured in the Indonesia snacks market study include Unilever PLC, Sinar Agung UD, Sekar Group, Pt. Mitrasatrya Perkasautama, Pt. Asia Sakti Wahid Foods, Pt. Yupi Indo Jelly Gum, Pt. Unican Surya Agung, Pt. Sentral Multirasa, Pt. Pillar Wijaya Abadi, Pt. Mayora Indah Tbk, Pt. Kapal Api Global, Pt. Dua Kelinci, PT Siantar Top Tbk, PT Niramas Utama, PT Konimex Pharmaceutical Laboratories, PT Indofood Sukses Makmur Tbk, PT Glico Indonesia, PT Diamond Cold Storage, PT Campina Ice Cream Industry Tbk., Perfetti Van Melle Group, Orang Tua Group, Nestle S.A., Gruppo nabati, Mondelez International Inc., Monde Nissin Corporation (MNC), Marte incorporato, Mamee Double-Decker (M) Sdn Bhd, Khong Guan Biscuit Factory (S) Pte. Ltd., JG Summit Holdings Inc. and Inner Mongolia Yili Industrial Group Co. Ltd.

This report delivers an in-depth examination of leading companies in the snacks sector, Analizzare le loro prestazioni da 2020 A 2024. I risultati indicano cambiamenti nella quota di mercato, enfatizzare sia i leader affermati che i nuovi concorrenti.

Perché acquistare questo rapporto?

Obtain precise statistical data and forecasts for the Indonesia snacks market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia snacks market: Tipo di prodotto e canale di distribuzione.
Sviluppare strategie specifiche della regione e fissare priorità strategiche basate sull'analisi dei dati localizzati.
Gain deep insights into the dynamics of the Indonesia snacks market.
Identificare opportunità di investimento ad alto potenziale prendendo di mira settori di crescita e tendenze emergenti.
Anticipate the future trajectory of the Indonesia snacks market with informed projections.
Valuta il panorama competitivo per determinare i tempi ideali per capitalizzare le opportunità di mercato.
Un'unica licenza utente illimitata all'interno della stessa organizzazione, senza costi aggiuntivi per gli utenti extra.

Sommario

SOMMARIO
Risultati chiave
Segmentazione del mercato
Panoramica del mercato
Indonesia Snacks Market – Analisi del tipo di prodotto
Indonesia Snacks Market – Analisi del canale di distribuzione
Analisi delle condivisioni della società
Unilever plc
Sinar Agung UD
Sekar Group
Pt. Mitrasatrya Perkasautama
Pt. Asia Sakti Wahid Foods
Pt. Yupi Indo Jelly Gum
Pt. Unican Surya Agung
Pt. Sentral Multirasa
Pt. Pillar Wijaya Abadi
…
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer

Figure e tabelle
Table Indonesia Snacks Market 2020-2030
Chart Indonesia Snacks Market, Crescita netta, 2020-2030
Chart Indonesia Snacks Market, Tassi di crescita, 2020-2030
Table Indonesia Snacks Market by Product Type, 2020-2030
Chart Indonesia Snacks Market by Product Type, CAGR storico e previsione, 2020-2030
Chart Indonesia Snacks Market by Product Type, 2020-2030
Table Indonesia Snacks Market by Distribution Channel, 2020-2030
Chart Indonesia Snacks Market by Distribution Channel, CAGR storico e previsione, 2020-2030
Chart Indonesia Snacks Market by Distribution Channel, 2020-2030
Table Indonesia Snacks Market Share (%), da aziende, 2020-2024
Chart Indonesia Snacks Market, da aziende, 2024
Table Indonesia Snacks Market Share (%), di marchi, 2020-2024
Chart Indonesia Snacks Market, di marchi, 2024
Table Indonesia – Popolazione (Milioni) e previsione
Table Indonesia – Indice dei prezzi al consumo (CPI) e previsione
Table Indonesia – Prodotto interno lordo e previsione
Table Indonesia Snacks Market: Spendere in proporzione al PIL (%)
Table Indonesia Snacks Market: Consumo pro capite (Popolazione)

Aziende menzionate

Unilever plc
Sinar Agung UD
Sekar Group
Pt. Mitrasatrya Perkasautama
Pt. Asia Sakti Wahid Foods
Pt. Yupi Indo Jelly Gum
Pt. Unican Surya Agung
Pt. Sentral Multirasa
Pt. Pillar Wijaya Abadi
Pt. Mayora Indah, Tbk
Pt. Kapal Api Global
Pt. Dua Kelinci
PT Siantar Top Tbk
PT Niramas Utama
PT Konimex Pharmaceutical Laboratories
PT Indofood Sukses Makmur Tbk
PT Glico Indonesia
PT Diamond Cold Storage
PT Campina Ice Cream Industry, Tbk.
Perfetti Van Melle Group
Orang Tua Group
Nestle S.A.
Gruppo nabati
Mondelez International Inc.
Monde Nissin Corporation (MNC)
Marte, Incorporato
Mamee Double-Decker (M) Sdn Bhd
Khong Guan Biscuit Factory (S) Pte. Ltd.
JG Summit Holdings, INC.
Inner Mongolia Yili Industrial Group Co., Ltd.