USA Perfume Market 2025

The US perfume market demonstrated robust expansion, growing by $5.4 billion at a compound annual growth rate of 5.5% Durante il periodo di previsione. This sustained growth reflected fundamental shifts in consumption patterns across demographic groups, with Millennials and Generation X maintaining particularly high usage frequencies that drove category momentum. Generation Z emerged as the most engaged demographic in terms of daily fragrance application, pioneering the concept of “perfume wardrobes” where multiple scents were curated for different occasions and moods. This behavioral shift created new opportunities for brands to develop complementary scent portfolios and smaller-format offerings tailored to younger consumers’ desire for variety and self-expression through fragrance.

The premium segment continued to outperform the broader market, with men’s fragrances registering slightly stronger value growth than women’s offerings. This divergence signaled evolving male grooming habits as American men became more invested in personal fragrance as an extension of their self-care routines. Market participants successfully capitalized on this trend through targeted marketing campaigns and product innovations that reframed men’s perfumes as essential lifestyle accessories rather than discretionary purchases. Concurrently, the market responded to growing consumer demand for wellness-oriented beauty products by accelerating the “skinification” of perfumes. Brands reformulated products to meet clean beauty standards, emphasizing hypoallergenic properties, skin-friendly ingredients, and transparent labeling that addressed concerns about sensitive skin compatibility.

Clean fragrance claims became increasingly prominent as US consumers applied the same ingredient scrutiny to perfumes as they did to skincare products. Market leaders responded by developing fragrances that met varying consumer definitions of “clean” – from vegan and cruelty-free formulations to products free from specific synthetic ingredients. This reformulation movement coincided with broader industry efforts to educate consumers about fragrance safety and sustainability, creating new product differentiators in a competitive market. The convergence of these trends – demographic usage patterns, gender-specific growth opportunities, and clean beauty influences – collectively reshaped the US fragrance landscape, driving both premiumization and ingredient transparency as key purchase considerations across consumer segments.

This report delivers a deep dive into the USA perfume market, combinando i dati delle prestazioni storiche da 2020 A 2024 con proiezioni lungimiranti attraverso 2030. Scopre le intuizioni critiche sulle dimensioni del mercato, tassi di crescita, e tendenze chiave, Fornire una chiara visione dell'evoluzione del settore. Abbattendo il mercato attraverso il tipo di prodotto, price range, canale di imballaggio e distribuzione, Il rapporto identifica opportunità attuabili per le parti interessate per guidare la crescita e sovraperformare i concorrenti.

Segmentazione del mercato

The segmentation of the USA perfume market is outlined below:
Tipo di prodotto: men’s perfume, women’s perfume, unisex perfume
Price range: massa, Premium
Confezione: bottiglie di vetro, bottiglie di plastica, altri (crystal, metallo, etc.)
Canale di distribuzione: apparel stores, negozi di bellezza e cura personale, grandi magazzini, vendita diretta, e-commerce, ipermercati, farmacie, supermercati, Club di magazzino, altri

The USA perfume market is categorized by product type, price range, canale di imballaggio e distribuzione. In termini di tipo di prodotto, the market is segmented into men’s perfume, women’s perfume, and unisex perfume. Price range segmentation includes mass, and premium. The packaging segmentation covers glass bottles, bottiglie di plastica, e altri (crystal, metallo, etc.). Distribution channel segmentation comprises apparel stores, negozi di bellezza e cura personale, grandi magazzini, vendita diretta, e-commerce, ipermercati, farmacie, supermercati, Club di magazzino, e altri.

Panorama competitivo

The market features leading players such as Bath & Body Works Inc., Betterware de Mexico S.A.P.I. il C.V. (JAFRA), Chanel S.A., Coty Inc., Dolce & Gabbana S.R.L., Euroitalia S.R.L., Glossier Inc., Hermes International SCA, Inter Parfums Inc., LG Household & Health Care Ltd., L’Occitane International S.A., L’Oreal S.A., LVMH deve Hennessy Louis Vuitton SA (Lvmh), Mary Kay Inc., Parfums de Coeur Ltd., Puig sl, Revlon Inc., Shiseido Company Limited, The Estee Lauder Companies Inc. and Victoria’s Secret & Co.

This report presents an extensive analysis of major entities in the perfume market, Concentrarsi sulle loro prestazioni da 2020 A 2024. I risultati mostrano i cambiamenti nella quota di mercato, Riconoscere sia i leader di vecchia data che i nuovi sfidanti.

Perché acquistare questo rapporto?

Obtain precise statistical data and forecasts for the USA perfume market.
Gain in-depth analysis and forecasts for the key segments of the USA perfume market: Tipo di prodotto, price range, canale di imballaggio e distribuzione.
Sviluppare strategie specifiche della regione e fissare priorità strategiche basate sull'analisi dei dati localizzati.
Gain deep insights into the dynamics of the USA perfume market.
Identificare opportunità di investimento ad alto potenziale prendendo di mira settori di crescita e tendenze emergenti.
Anticipate the future trajectory of the USA perfume market with informed projections.
Valuta il panorama competitivo per determinare i tempi ideali per capitalizzare le opportunità di mercato.
Un'unica licenza utente illimitata all'interno della stessa organizzazione, senza costi aggiuntivi per gli utenti extra.

Sommario

SOMMARIO
Risultati chiave
Segmentazione del mercato
Panoramica del mercato
USA Perfume Market – Analisi del tipo di prodotto
USA Perfume Market – Price Range Analysis
USA Perfume Market – Analisi dell'imballaggio
USA Perfume Market – Analisi del canale di distribuzione
Analisi delle condivisioni della società
Bath & Body Works, INC.
Betterware de Mexico, S.A.P.I. il C.V. (JAFRA)
Chanel S.A.
Coty Inc.
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Glossier Inc.
Hermes International SCA
Inter profumi, INC.
…
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer

Figure e tabelle
Table USA Perfume Market 2020-2030
Chart USA Perfume Market, Crescita netta, 2020-2030
Chart USA Perfume Market, Tassi di crescita, 2020-2030
Table USA Perfume Market by Product Type, 2020-2030
Chart USA Perfume Market by Product Type, CAGR storico e previsione, 2020-2030
Chart USA Perfume Market by Product Type, 2020-2030
Table USA Perfume Market by Price Range, 2020-2030
Chart USA Perfume Market by Price Range, CAGR storico e previsione, 2020-2030
Chart USA Perfume Market by Price Range, 2020-2030
Table USA Perfume Market by Packaging, 2020-2030
Chart USA Perfume Market by Packaging, CAGR storico e previsione, 2020-2030
Chart USA Perfume Market by Packaging, 2020-2030
Table USA Perfume Market by Distribution Channel, 2020-2030
Chart USA Perfume Market by Distribution Channel, CAGR storico e previsione, 2020-2030
Chart USA Perfume Market by Distribution Channel, 2020-2030
Table USA Perfume Market Share (%), da aziende, 2020-2024
Chart USA Perfume Market, da aziende, 2024
Table USA Perfume Market Share (%), di marchi, 2020-2024
Chart USA Perfume Market, di marchi, 2024
Table USA – Popolazione (Milioni) e previsione
Table USA – Indice dei prezzi al consumo (CPI) e previsione
Table USA – Prodotto interno lordo e previsione
Table USA Perfume Market: Spendere in proporzione al PIL (%)
Table USA Perfume Market: Consumo pro capite (Popolazione)

Aziende menzionate

Bath & Body Works, INC.
Betterware de Mexico, S.A.P.I. il C.V. (JAFRA)
Chanel S.A.
Coty Inc.
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Glossier Inc.
Hermes International SCA
Inter profumi, INC.
LG Household & Health Care, Ltd.
L’Occitane International S.A.
L’Oreal S.A.
LVMH deve Hennessy Louis Vuitton SA (Lvmh)
Mary Kay Inc.
Parfums de Coeur, Ltd.
Puig sl
Revlon, INC.
Shiseido Company, Limitato
The Estee Lauder Companies Inc.
Victoria’s Secret & Co.