Mercato dei profumi delle Filippine 2025

The Philippines perfume market has entered a high-growth phase, with projections indicating a surge of USD 388.2 million in added value and a compound annual growth rate of approximately 13.5% over the coming years. This remarkable momentum reflects a confluence of favorable demographic trends, reddito usa e getta, and shifting lifestyle priorities, particularly among the country’s burgeoning youth population. As grooming and personal care increasingly intertwine with identity and social capital, younger Filipino consumers are becoming more attuned to the symbolic and experiential value of fragrances. This generation’s appetite for beauty and fashion, sharpened by heightened digital exposure and global cultural influences, is redefining the boundaries of the country’s fragrance landscape.

Luxury perfumes, once the preserve of affluent niche segments, are becoming more widely attainable as economic mobility expands and consumers allocate more discretionary spending toward self-enhancement. A more image-conscious middle class is emerging, embracing fragrances not only as occasional indulgences but as integral elements of daily personal grooming. This shift is accelerating market penetration, particularly in urban centers where brand visibility and peer influence are strongest.

Digital commerce has emerged as a powerful force behind this transformation, significantly broadening consumer access to a more diverse array of perfume brands. Platforms such as Shopee, Lazada, and Zalora are at the forefront of this evolution, leveraging logistical scale, competitive pricing, and robust user engagement to build consumer trust in fragrance purchases. While concerns around product authenticity still persist among some segments, these platforms are gradually establishing credibility through verified seller programs and positive customer experiences, thereby cultivating a more confident and loyal online fragrance consumer base.

Nonetheless, brick-and-mortar retail continues to maintain strategic importance, particularly in delivering sensory trial experiences and anchoring brand prestige. Physical stores provide the crucial first-touch experience that often drives subsequent digital transactions, reflecting an emerging omnichannel dynamic within the Philippines’ perfume sector. Together, these dual pathways—digital scalability and in-store sensorial engagement—are creating a layered growth ecosystem, one that is poised to reshape fragrance consumption in the archipelago for years to come.

The report provides a comprehensive analysis of the Philippines perfume market, Offrire dati dettagliati sulle dimensioni del mercato storico e sui tassi di crescita negli ultimi sei anni, insieme alle previsioni che si estendono a 2030. Presenta un esame approfondito delle categorie e delle sottocategorie di mercato, Con un focus particolare sulle tendenze chiave che modellano l'industria attraverso il tipo di prodotto, fascia di prezzo, canale di imballaggio e distribuzione.

Segmentazione del mercato

The following outlines the segmentation of the Philippines perfume market:
Tipo di prodotto: men’s perfume, women’s perfume, unisex perfume
Fascia di prezzo: massa, Premium
Confezione: bottiglie di vetro, bottiglie di plastica, altri (crystal, metallo, etc.)
Canale di distribuzione: apparel stores, negozi di bellezza e cura personale, minimarket, grandi magazzini, vendita diretta, e-commerce, ipermercati, farmacie, supermercati, altri

The perfume market in Philippines is segmented based on product type, fascia di prezzo, canale di imballaggio e distribuzione. Per tipo di prodotto, it includes men’s perfume, women’s perfume, and unisex perfume. Price range segmentation includes mass, e premium. The packaging segmentation covers glass bottles, bottiglie di plastica, e altri (crystal, metallo, etc.). Distribution channel segmentation comprises apparel stores, negozi di bellezza e cura personale, minimarket, grandi magazzini, vendita diretta, e-commerce, ipermercati, farmacie, supermercati, e altri.

Panorama competitivo

Key players in the Philippines perfume market include Bath & Body Works Inc., Clarins SA, Cosmetique Asia Corporation, Coty Inc., GOLDEN ABC Inc. (GABC), Groupe Berdoues Parfums et Cosmetiques, Inter Parfums Inc., L’Oreal S.A., LVMH deve Hennessy Louis Vuitton SA (Lvmh), Natura & Co, Personal Collection Direct Selling Inc., Revlon Inc., Suyen Corporation, The Estee Lauder Companies Inc. and Victoria’s Secret & Co.

This report delivers an in-depth examination of leading companies in the perfume sector, Analizzare le loro prestazioni da 2020 A 2024. I risultati indicano cambiamenti nella quota di mercato, enfatizzare sia i leader affermati che i nuovi concorrenti.

Perché acquistare questo rapporto?

Obtain precise statistical data and forecasts for the Philippines perfume market.
Gain in-depth analysis and forecasts for the key segments of the Philippines perfume market: Tipo di prodotto, fascia di prezzo, canale di imballaggio e distribuzione.
Sviluppare strategie specifiche della regione e fissare priorità strategiche basate sull'analisi dei dati localizzati.
Gain deep insights into the dynamics of the Philippines perfume market.
Identificare opportunità di investimento ad alto potenziale prendendo di mira settori di crescita e tendenze emergenti.
Anticipate the future trajectory of the Philippines perfume market with informed projections.
Valuta il panorama competitivo per determinare i tempi ideali per capitalizzare le opportunità di mercato.
Un'unica licenza utente illimitata all'interno della stessa organizzazione, senza costi aggiuntivi per gli utenti extra.

Sommario

SOMMARIO
Risultati chiave
Segmentazione del mercato
Panoramica del mercato
Mercato dei profumi delle Filippine – Analisi del tipo di prodotto
Mercato dei profumi delle Filippine – Analisi della fascia di prezzo
Mercato dei profumi delle Filippine – Analisi dell'imballaggio
Mercato dei profumi delle Filippine – Analisi del canale di distribuzione
Analisi delle condivisioni della società
Bath & Body Works, INC.
Clarins SA
Cosmetique Asia Corporation
Coty Inc.
GOLDEN ABC, INC. (GABC)
Groupe Berdoues Parfums et Cosmetiques
Inter profumi, INC.
L’Oreal S.A.
LVMH deve Hennessy Louis Vuitton SA (Lvmh)
…
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer

Figure e tabelle
Table Philippines Perfume Market 2020-2030
Chart Philippines Perfume Market, Crescita netta, 2020-2030
Chart Philippines Perfume Market, Tassi di crescita, 2020-2030
Table Philippines Perfume Market by Product Type, 2020-2030
Chart Philippines Perfume Market by Product Type, CAGR storico e previsione, 2020-2030
Chart Philippines Perfume Market by Product Type, 2020-2030
Table Philippines Perfume Market by Price Range, 2020-2030
Chart Philippines Perfume Market by Price Range, CAGR storico e previsione, 2020-2030
Chart Philippines Perfume Market by Price Range, 2020-2030
Table Philippines Perfume Market by Packaging, 2020-2030
Chart Philippines Perfume Market by Packaging, CAGR storico e previsione, 2020-2030
Chart Philippines Perfume Market by Packaging, 2020-2030
Table Philippines Perfume Market by Distribution Channel, 2020-2030
Chart Philippines Perfume Market by Distribution Channel, CAGR storico e previsione, 2020-2030
Chart Philippines Perfume Market by Distribution Channel, 2020-2030
Table Philippines Perfume Market Share (%), da aziende, 2020-2024
Chart Philippines Perfume Market, da aziende, 2024
Table Philippines Perfume Market Share (%), di marchi, 2020-2024
Chart Philippines Perfume Market, di marchi, 2024
Table Philippines – Popolazione (Milioni) e previsione
Table Philippines – Indice dei prezzi al consumo (CPI) e previsione
Table Philippines – Prodotto interno lordo e previsione
Table Philippines Perfume Market: Spendere in proporzione al PIL (%)
Table Philippines Perfume Market: Consumo pro capite (Popolazione)

Aziende menzionate

Bath & Body Works, INC.
Clarins SA
Cosmetique Asia Corporation
Coty Inc.
GOLDEN ABC, INC. (GABC)
Groupe Berdoues Parfums et Cosmetiques
Inter profumi, INC.
L’Oreal S.A.
LVMH deve Hennessy Louis Vuitton SA (Lvmh)
Natura & Co
Personal Collection Direct Selling Inc.
Revlon, INC.
Suyen Corporation
The Estee Lauder Companies Inc.
Victoria’s Secret & Co.