Vietnam Home Care Market 2025

The Vietnamese home care market is transitioning into a more mature development phase, with projections showing steady growth from $2.0 billion to $2.7 miliardi di 2030. This 5.84% CAGR reflects fundamental shifts in consumer behavior and market structures that are redefining competition in Southeast Asia’s fast-moving consumer goods sector.

A quiet revolution in sustainability preferences is reshaping product development strategies across the market. Urban Vietnamese consumers, particularly millennials and Gen Z, are demonstrating growing sophistication in their purchasing decisions – seeking out plant-based formulations and natural enzyme cleaners that balance ecological concerns with cleaning efficacy. This environmental consciousness differs markedly from Western markets, with Vietnamese buyers insisting sustainable products must deliver equal performance at comparable price points. The rise of local artisanal brands in this space is challenging established players to reformulate products and supply chains, creating a dynamic competitive environment where authenticity and provenance are becoming key differentiators.

Digital commerce platforms are dramatically lowering barriers to entry and accelerating product innovation cycles. Social commerce strategies leveraging key opinion leaders and demonstration videos are proving particularly effective at building trust in new product categories. This digital ecosystem is fueling the growth of specialized niche products – from fabric-specific detergents to regionally-tailored insecticides – that would have struggled to gain traction through traditional retail channels alone. The convergence of e-commerce and social media is creating a more fragmented but innovative market landscape where small brands can rapidly scale by addressing specific consumer pain points.

Underlying these trends runs a strong current of value-conscious pragmatism. Vietnamese consumers continue to demand clear demonstrations of product efficacy and cost-effectiveness, prompting manufacturers to invest heavily in consumer education campaigns. Proper dosage instructions, appliance care guidance, and transparent benefit communication have become essential components go-to-market strategies. This practical orientation ensures that while premiumization trends continue, they remain grounded in demonstrable functionality rather than purely aspirational marketing. The market’s evolution reflects Vietnam’s unique position as a rapidly developing economy where traditional thrift coexists with growing environmental awareness and digital sophistication.

This report provides a strategic analysis of the Vietnam home care market, Esaminare le tendenze storiche da 2020 A 2024 e prevedere sviluppi attraverso 2030. Valuta le dimensioni del mercato, traiettorie di crescita, e driver chiave del cambiamento, Offrire una visione completa del futuro del settore. Sezionando il mercato nel tipo di prodotto, Tipo di imballaggio e canale di distribuzione, Il rapporto identifica opportunità ad alto potenziale e strategie attuabili per gli attori del mercato a prosperare in un panorama competitivo.

Punti salienti del rapporto

Providing a forward-looking view of the Vietnam home care market, this report presents size estimates from 2020 A 2030, with figures in (Tons/VND/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – Tipo di prodotto, Tipo di imballaggio e canale di distribuzione – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

Il rapporto offre inoltre una valutazione completa delle variazioni di quote di mercato e delle prestazioni del marchio principale tra i principali attori di 2020 A 2024. Rivela dinamiche e tendenze competitive nella concentrazione del mercato, Fornire confronti delle quote di mercato granulari e analisi delle tendenze. Ciò equipaggia gli utenti per comprendere meglio i vantaggi e le sfide competitivi, Informando così strategie di mercato differenziate e decisioni di investimento con solide prove empiriche.

Segmentazione del mercato

The Vietnam home care market is categorized into the following segments:
Tipo di prodotto - PER ESEMPIO., air fresheners (Brenutori d'aria di aerosol, deodoranti d'aria per auto, Bradolenti d'aria in gel), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (bobine, Insetticidi elettrici, sprays/aerosols, altri), laundry care (ammorbidenti in tessuto, Aiuti per il lavanderia, Detersivi del bucato), polishes (furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, kitchen cleaners, multi-purpose cleaners, scouring agents), toilet care (in-cistern cleaners, toilet liquids/foam)
Tipo di imballaggio - PER ESEMPIO., imballaggio flessibile, bicchiere, metallo, Contenitori a base di carta, plastica rigida
Canale di distribuzione - PER ESEMPIO., minimarket, vendita diretta, e-commerce, ipermercati, piccoli negozi di alimentari, supermercati, altri

Macroeconomico & Indicatori demografici

Supporting context includes:
Total population
Indice dei prezzi al consumo (CPI)
Prodotto interno lordo (PIL)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Panorama competitivo: Analisi delle quote di mercato

Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the home care market in Vietnam, highlighting dominant firms and brand-level movements. Le aziende profilate includono:
AMG Vietnam Co., Ltd.
Dai Viet Huong Co., Ltd.
Earth Corporation
Falcon Corp.
Fumakilla Limited
Henkel AG & Co. Kgaa
IP Mfg Co., Ltd.
Kao Corporation
Lion Corporation
Marico Limited
Mosfly International Sdn. Bhd.
My Hao Cosmetics Co., Ltd.
Nam Dinh Biological Technology JSC
Neo Corporate Co., Ltd.
Net Detergent JSC
Osotspa Public Company Limited (OSP)
Rang Dong S.P.CA Co., Ltd.
Reckitt Benckiser Group Plc (Rb)
S. C. Johnson & Figlio, INC.
Saraya Co., Ltd.
SUMO Co., Ltd.
Il procter & Gamble Company (P&G)
Unilever plc
Vietnam National Chemical Group (Lix Detergent JSC)

Questa sezione aiuta le parti interessate a valutare la concentrazione del mercato, Identifica le opportunità di partenariato, e tenere traccia dei cambiamenti in leadership.

Perché scegliere questo rapporto?

Access accurate and up-to-date market size data for the Vietnam home care sector.
Ottieni approfondimenti granulari tra i segmenti chiave, incluso il tipo di prodotto, Tipo di imballaggio e canale di distribuzione.
Comprendere le dinamiche di mercato sottostanti attraverso l'analisi guidata da esperti dei driver di crescita, barriere, e turni strutturali.
Identificare le aree di investimento interessanti monitorando le categorie in rapida crescita e i modelli di consumo emergenti.
Valuta il panorama competitivo per supportare i tempi, posizionamento, e processo decisionale strategico.
Include una licenza aziendale per utente singolo senza costi aggiuntivi per la distribuzione interna.

Richiedi un campione redatto per visualizzare in anteprima la struttura dei dati e la qualità della presentazione prima dell'acquisto.

I risultatiri includono

Rapporto PDF strutturato professionalmente
Databook Excel completo con cifre anno per anno e segmentazione multidimensionale da 2020 A 2030

Sommario

SOMMARIO
Risultati chiave
Segmentazione del mercato
Panoramica del mercato
Vietnam Home Care Market – Analisi del tipo di prodotto
Vietnam Home Care Market – Analisi del tipo di imballaggio
Vietnam Home Care Market – Analisi del canale di distribuzione
Analisi delle condivisioni della società
AMG Vietnam Co., Ltd.
Dai Viet Huong Co., Ltd.
Earth Corporation
Falcon Corp.
Fumakilla Limited
Henkel AG & Co. Kgaa
IP Mfg Co., Ltd.
Kao Corporation
Lion Corporation
…
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer

Figure e tabelle
Table Vietnam Home Care Market 2020-2030
Chart Vietnam Home Care Market, Crescita netta, 2020-2030
Chart Vietnam Home Care Market, Tassi di crescita, 2020-2030
Table Vietnam Home Care Market by Product Type, 2020-2030
Chart Vietnam Home Care Market by Product Type, CAGR storico e previsione, 2020-2030
Chart Vietnam Home Care Market by Product Type, 2020-2030
Table Vietnam Home Care Market by Packaging Type, 2020-2030
Chart Vietnam Home Care Market by Packaging Type, CAGR storico e previsione, 2020-2030
Chart Vietnam Home Care Market by Packaging Type, 2020-2030
Table Vietnam Home Care Market by Distribution Channel, 2020-2030
Chart Vietnam Home Care Market by Distribution Channel, CAGR storico e previsione, 2020-2030
Chart Vietnam Home Care Market by Distribution Channel, 2020-2030
Table Vietnam Home Care Market Share (%), da aziende, 2020-2024
Chart Vietnam Home Care Market, da aziende, 2024
Table Vietnam Home Care Market Share (%), di marchi, 2020-2024
Chart Vietnam Home Care Market, di marchi, 2024
Tavolo Vietnam – Popolazione (Milioni) e previsione
Tavolo Vietnam – Indice dei prezzi al consumo (CPI) e previsione
Tavolo Vietnam – Prodotto interno lordo e previsione
Table Vietnam Home Care Market: Spendere in proporzione al PIL (%)
Table Vietnam Home Care Market: Consumo pro capite (Popolazione)