Vietnam Feminine Hygiene Products Market 2025

Vietnam’s feminine hygiene products market is on track for robust expansion, rising from USD 508.0 milioni di in 2024 a USD 895.1 milioni di 2030, equating to a CAGR of 9.9% fra 2025 E 2030. This growth reflects not only rising female population numbers but also a marked shift in awareness about menstrual health, hygiene and product quality. Schools’ sexual education initiatives are strengthening knowledge of proper menstrual care among adolescents, while evolving cultural attitudes are easing traditional taboos and opening space for product innovation and consumer education.

Younger consumers are at the center of this transformation. Teenagers and young women are more open to trying alternatives such as tampons, menstrual cups and products made from natural materials, signaling a decisive move beyond conventional sanitary pads. This demographic is also driving demand for products that emphasize odor protection, antibacterial benefits and skin-friendly ingredients such as tea tree extract and vitamin E, linking menstrual care to broader wellness and self-care trends.

Lifestyle shifts are adding momentum. Working women’s need for discretion, convenience and reliability, coupled with Vietnam’s rising health and fitness culture, is propelling demand for ultra-thin pads and panty liners that fit seamlessly into active routines. The convergence of functionality, comfort and health benefits is now a differentiating factor for brands competing in a market where quality and safety are becoming non-negotiable.

Digital channels are reshaping distribution at the same pace. E-commerce has emerged as the fastest-growing route for feminine hygiene products, offering consumers exclusive launches, promotional discounts, subscription services and large-pack formats that cater to both convenience and value. Brands’ own online stores are gaining traction as shoppers seek authenticity and protection against counterfeit products, reinforcing the role of digital trust and logistics in the sector’s next phase of growth.

Together these forces—heightened health awareness, generational openness to innovation, rising standards for comfort and functionality and the rapid digitization of retail—are transforming Vietnam’s feminine hygiene market from a basic necessity segment into a dynamic consumer goods arena with strong long-term growth potential.

This report delivers a comprehensive analysis and forward-looking perspective on the Vietnam feminine hygiene products market, spanning historical data from 2020 A 2024 and market projections through 2030. By examining market size, tassi di crescita, e approfondimenti segmentati, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, compresi il tipo di prodotto e il canale di distribuzione, offering stakeholders a detailed roadmap for strategic decision-making.

Segmentazione del mercato

The Vietnam feminine hygiene products market is classified into the following segments:
Tipo di prodotto: Pantyliners, tamponi, asciugamani e cuscinetti
Canale di distribuzione: minimarket, supermercati e ipermercati, negozi di alimentari, negozi di salute e cura personale, e-commerce, altri

The Vietnam feminine hygiene products market is segmented by product type and distribution channel. Per tipo di prodotto, Include i pantlinini, tamponi, and towels and pads. La segmentazione del canale di distribuzione include minimarket, supermercati e ipermercati, negozi di alimentari, negozi di salute e cura personale, e-commerce, e altri.

Panorama competitivo

Nell'esaminare il panorama competitivo, key players in the feminine hygiene products market include Unicharm Corporation, Kimberly-Clark Corporation, Kao Corporation, Il procter & Gamble Company (P&G), Kenvue Inc. and Taisun Company (Uni Dry). This analysis offers a comprehensive overview of the main players in the feminine hygiene products market, valutare le loro tendenze di prestazione da 2020 A 2024. I risultati chiave illustrano i cambiamenti nella quota di mercato, Identificazione di entrambe le imprese dominanti e concorrenti in aumento.

Perché acquistare questo rapporto?

Obtain precise statistical data and forecasts for the Vietnam feminine hygiene products market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam feminine hygiene products market: Tipo di prodotto e canale di distribuzione.
Sviluppare strategie specifiche della regione e fissare priorità strategiche basate sull'analisi dei dati localizzati.
Gain deep insights into the dynamics of the Vietnam feminine hygiene products market.
Identificare opportunità di investimento ad alto potenziale prendendo di mira settori di crescita e tendenze emergenti.
Anticipate the future trajectory of the Vietnam feminine hygiene products market with informed projections.
Valuta il panorama competitivo per determinare i tempi ideali per capitalizzare le opportunità di mercato.
Un'unica licenza utente illimitata all'interno della stessa organizzazione, senza costi aggiuntivi per gli utenti extra.

Sommario

SOMMARIO
Risultati chiave
Segmentazione del mercato
Panoramica del mercato
Vietnam Feminine Hygiene Products Market – Analisi del tipo di prodotto
Vietnam Feminine Hygiene Products Market – Analisi del canale di distribuzione
Analisi delle condivisioni della società
UNICHARM Corporation
Kimberly-Clark Corporation
Kao Corporation
Il procter & Gamble Company (P&G)
Kenvue Inc.
Taisun Company (Uni Dry)
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer

Figure e tabelle
Table Vietnam Feminine Hygiene Products Market 2020-2030
Chart Vietnam Feminine Hygiene Products Market, Crescita netta, 2020-2030
Chart Vietnam Feminine Hygiene Products Market, Tassi di crescita, 2020-2030
Table Vietnam Feminine Hygiene Products Market by Product Type, 2020-2030
Chart Vietnam Feminine Hygiene Products Market by Product Type, CAGR storico e previsione, 2020-2030
Chart Vietnam Feminine Hygiene Products Market by Product Type, 2020-2030
Table Vietnam Feminine Hygiene Products Market by Distribution Channel, 2020-2030
Chart Vietnam Feminine Hygiene Products Market by Distribution Channel, CAGR storico e previsione, 2020-2030
Chart Vietnam Feminine Hygiene Products Market by Distribution Channel, 2020-2030
Table Vietnam Feminine Hygiene Products Market Share (%), da aziende, 2020-2024
Chart Vietnam Feminine Hygiene Products Market, da aziende, 2024
Table Vietnam Feminine Hygiene Products Market Share (%), di marchi, 2020-2024
Chart Vietnam Feminine Hygiene Products Market, di marchi, 2024
Tavolo Vietnam – Popolazione (Milioni) e previsione
Tavolo Vietnam – Indice dei prezzi al consumo (CPI) e previsione
Tavolo Vietnam – Prodotto interno lordo e previsione
Table Vietnam Feminine Hygiene Products Market: Spendere in proporzione al PIL (%)
Table Vietnam Feminine Hygiene Products Market: Consumo pro capite (Popolazione)

Aziende menzionate

UNICHARM Corporation
Kimberly-Clark Corporation
Kao Corporation
Il procter & Gamble Company (P&G)
Kenvue Inc.
Taisun Company (Uni Dry)