Kenya Deodorants Market 2024

The deodorants market in Kenya is likely to register a CAGR of over 7.2% with an incremental growth of USD 19.9 million during the forecast period 2024-2029. The Kenya deodorants market is significantly influenced by increasing urbanization and evolving consumer preferences towards personal hygiene. As urban areas expand, there is a heightened emphasis on personal grooming and cleanliness, driving greater demand for deodorants. The rising disposable incomes among Kenya consumers further supports this trend, enabling them to spend more on premium and diverse deodorant products.

Another key factor is the growing trend of health and wellness consciousness. Kenya consumers are increasingly seeking products with natural and organic ingredients, reflecting a broader shift towards safer and more environmentally friendly personal care options. This growing preference for health-centric products is prompting manufacturers to innovate and offer deodorants that cater to these evolving consumer demands. Inoltre, the expansion of e-commerce and modern retail channels enhances accessibility and choice, Assumendo ulteriormente la crescita del mercato.

The report offers a comprehensive evaluation of the Kenya deodorants market, Presentazione di dati cruciali sulla dimensione del mercato storico, modelli di crescita, e proiezioni future. Fornisce una completa ripartizione dei segmenti e dei sottosegmenti di mercato, con particolare attenzione alle variabili chiave come il prodotto, pricing, gender, packaging material, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the deodorants industry.

Segmentazione del mercato

The deodorants market in Kenya is classified into the following segments:
Prodotto: roll-ons, sprays, sticks, altri
Prezzi: massa, Premium
Gender: men’s, women’s, unisex
Packaging material: imballaggio flessibile, bicchiere, metal, rigid plastic, altri
Canale di distribuzione: supermercati e ipermercati, piccoli negozi di alimentari, health and beauty stores, vendita diretta, e-commerce, altri

The Kenya deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. Based on product, the deodorants market in Kenya is categorized into roll-ons, sprays, sticks, e altri. On the basis of pricing, the deodorants market in Kenya has been segmented into mass, and premium. By gender, the deodorants market in Kenya has been segmented into men’s, women’s, and unisex. Based upon packaging material, the deodorants market in Kenya is also categorized into flexible packaging, bicchiere, metal, rigid plastic, e altri. On the basis of distribution channel, the deodorants market in Kenya has been segmented into supermarkets and hypermarkets, piccoli negozi di alimentari, health and beauty stores, vendita diretta, e-commerce, e altri.

Panorama competitivo

The Kenya deodorants market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Beiersdorf AG, Unilever plc, Henkel AG & Co. Kgaa, Rasasi Perfumes Industry LLC, PZ Cussons Plc, L’Oreal S.A., Buyline Industries Ltd., Il procter & Gamble Company (P&G), Bausch Health Companies Inc., The Thriving Brands Company.

The report presents a detailed analysis of the Kenya deodorants market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.

Perché acquistare questo rapporto?

Obtain precise statistical data and forecasts for the Kenya deodorants market.
Sviluppare strategie specifiche della regione e fissare priorità strategiche basate sull'analisi dei dati localizzati.
Gain deep insights into the dynamics of the Kenya deodorants market.
Identificare opportunità di investimento ad alto potenziale prendendo di mira settori di crescita e tendenze emergenti.
Anticipate the future trajectory of the Kenya deodorants market with informed projections.
Valuta il panorama competitivo per determinare i tempi ideali per capitalizzare le opportunità di mercato.

Sommario

SOMMARIO
Key findings
Report scope
Research methodology
Market overviewKenya deodorants market – product analysis
Kenya deodorants market – pricing analysis
Kenya deodorants market – gender analysis
Kenya deodorants market – packaging material analysis
Kenya deodorants market – distribution channel analysis
Key players and market share
– Beiersdorf AG
– Unilever plc
– Henkel AG & Co. Kgaa
– Rasasi Perfumes Industry LLC
– PZ Cussons Plc
…
Macroeconomic data and forecast
Disclaimer

Figure e tabelle
Table Kenya deodorants market 2019-2029
Chart Kenya deodorants market, net growth, 2019-2029
Chart Kenya deodorants market, tassi di crescita, 2019-2029
Table Kenya deodorants market by product, 2019-2029
Chart Kenya deodorants market by product, CAGR historic and forecast, 2019-2029
Chart Kenya deodorants market by product, 2019-2029
Table Kenya deodorants market by pricing, 2019-2029
Chart Kenya deodorants market by pricing, CAGR historic and forecast, 2019-2029
Chart Kenya deodorants market by pricing, 2019-2029
Table Kenya deodorants market by gender, 2019-2029
Chart Kenya deodorants market by gender, CAGR historic and forecast, 2019-2029
Chart Kenya deodorants market by gender, 2019-2029
Table Kenya deodorants market by packaging material, 2019-2029
Chart Kenya deodorants market by packaging material, CAGR historic and forecast, 2019-2029
Chart Kenya deodorants market by packaging material, 2019-2029
Table Kenya deodorants market by distribution channel, 2019-2029
Chart Kenya deodorants market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya deodorants market by distribution channel, 2019-2029
Table Kenya deodorants market share (%), by companies, 2019-2023
Chart Kenya deodorants market, by companies, 2023
Table Kenya deodorants market share (%), by brands, 2019-2023
Chart Kenya deodorants market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya deodorants market: spend as a proportion of GDP (%)
Table Kenya deodorants market: consumption per capita (population)