Vietnam Coffee Market 2025

Vietnam’s coffee market is poised for dynamic expansion, projected to grow from USD 1,151.7 milioni di in 2024 a USD 1,920.9 milioni di 2030 at an 8.9% CAGR, building upon its unique position as both the world’s second-largest coffee producer and a rapidly sophisticating domestic consumer market. The market’s evolution reflects Vietnam’s economic transition, with rising disposable incomes enabling consumption premiumization even as the country’s deep coffee production roots ensure widespread accessibility of affordable daily brews. This dichotomy is fostering a vibrant competitive landscape where multinational chains compete with hyper-local producers who leverage their bean-to-cup supply chain advantages and intimate understanding of native taste preferences.

Digital innovation is reshaping market access strategies, with local brands pioneering social commerce approaches through TikTok and Facebook livestreams that combine entertainment, education, and instant purchasing – particularly effective in reaching younger demographics in secondary cities. These agile regional players are complementing their digital outreach with product innovation, developing ready-to-drink variants and hybrid traditional-modern blends that appeal to Vietnam’s unique coffee palate. The sustainability imperative is gaining unexpected momentum, with both multinationals and domestic producers investing in circular economy solutions for coffee grounds and eco-friendly packaging, responding to growing environmental awareness among Vietnamese consumers that parallels global trends while addressing local waste management challenges.

The market’s growth trajectory faces structural challenges including climate change impacts on coffee yields and intensifying competition for skilled baristas in urban centers. However, Vietnam’s inherent advantages – including a thriving café culture that serves as social infrastructure and generations of coffee-growing expertise – provide resilient foundations for continued expansion. Emerging opportunities lie in health-positioned products leveraging Vietnam’s rich herbal medicine tradition, with innovations like ginseng-infused coffee and collagen-enriched brews gaining traction. As Vietnamese coffee gains global recognition for quality, the domestic market benefits from a pride-driven premiumization effect, creating opportunities for origin-branding and terroir-focused marketing that educate consumers about the diversity of regional profiles from the Central Highlands to Son La. This interplay of tradition and innovation positions Vietnam’s coffee market for balanced growth across mass and premium segments, with digital channels and sustainability credentials becoming increasingly critical differentiators in a crowded marketplace.

This report provides a strategic analysis of the Vietnam coffee market, Esaminare le tendenze storiche da 2020 A 2024 e prevedere sviluppi attraverso 2030. Valuta le dimensioni del mercato, traiettorie di crescita, e driver chiave del cambiamento, Offrire una visione completa del futuro del settore. Sezionando il mercato nel tipo di prodotto, Tipo di imballaggio e canale di distribuzione, Il rapporto identifica opportunità ad alto potenziale e strategie attuabili per gli attori del mercato a prosperare in un panorama competitivo.

Segmentazione del mercato

The Vietnam coffee market is categorized into the following segments:
Tipo di prodotto: Caffè rtd, caffè macinato, caffè istantaneo (caffè istantaneo standard, miscele di caffè)
Tipo di imballaggio: imballaggio flessibile, Cartoni pieghevoli, bicchiere, altri
Canale di distribuzione: barre e horeca, minimarket, e-commerce, negozi di cibi e bevande, piccoli negozi di alimentari, supermercati e ipermercati, altri

In Vietnam, the coffee market is segmented by product type, Tipo di imballaggio e canale di distribuzione. Per tipo di prodotto, Il mercato include il caffè RTD, caffè macinato, e caffè istantaneo (caffè istantaneo standard, miscele di caffè). Packaging type segments encompass flexible packaging, Cartoni pieghevoli, bicchiere, e altri. La segmentazione del canale di distribuzione comprende barre e horeca, minimarket, e-commerce, negozi di cibi e bevande, piccoli negozi di alimentari, supermercati e ipermercati, e altri.

Panorama competitivo

Key players in the Vietnam coffee market include Food Empire Holdings Ltd., Masan Group Corporation, Nestle S.A., Phuc Long Co. Ltd., Trung Nguyen Corporation JSC and Viet Thai International JSC (VTI). This comprehensive report analyzes the performance of leading companies in the coffee sector from 2020 A 2024. I risultati mettono in evidenza i cambiamenti nella quota di mercato, Rivelando sia i leader di mercato affermati che i concorrenti emergenti.

Perché acquistare questo rapporto?

Obtain precise statistical data and forecasts for the Vietnam coffee market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam coffee market: Tipo di prodotto, Tipo di imballaggio e canale di distribuzione.
Sviluppare strategie specifiche della regione e fissare priorità strategiche basate sull'analisi dei dati localizzati.
Gain deep insights into the dynamics of the Vietnam coffee market.
Identificare opportunità di investimento ad alto potenziale prendendo di mira settori di crescita e tendenze emergenti.
Anticipate the future trajectory of the Vietnam coffee market with informed projections.
Valuta il panorama competitivo per determinare i tempi ideali per capitalizzare le opportunità di mercato.
Un'unica licenza utente illimitata all'interno della stessa organizzazione, senza costi aggiuntivi per gli utenti extra.

Sommario

SOMMARIO
Risultati chiave
Segmentazione del mercato
Panoramica del mercato
Vietnam Coffee Market – Analisi del tipo di prodotto
Vietnam Coffee Market – Analisi del tipo di imballaggio
Vietnam Coffee Market – Analisi del canale di distribuzione
Analisi delle condivisioni della società
Food Empire Holdings Ltd.
Masan Group Corporation
Nestle S.A.
Phuc Long Co., Ltd.
Trung Nguyen Corporation JSC
Viet Thai International JSC (VTI)
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer

Figure e tabelle
Table Vietnam Coffee Market 2020-2030
Chart Vietnam Coffee Market, Crescita netta, 2020-2030
Chart Vietnam Coffee Market, Tassi di crescita, 2020-2030
Table Vietnam Coffee Market by Product Type, 2020-2030
Chart Vietnam Coffee Market by Product Type, CAGR storico e previsione, 2020-2030
Chart Vietnam Coffee Market by Product Type, 2020-2030
Table Vietnam Coffee Market by Packaging Type, 2020-2030
Chart Vietnam Coffee Market by Packaging Type, CAGR storico e previsione, 2020-2030
Chart Vietnam Coffee Market by Packaging Type, 2020-2030
Table Vietnam Coffee Market by Distribution Channel, 2020-2030
Chart Vietnam Coffee Market by Distribution Channel, CAGR storico e previsione, 2020-2030
Chart Vietnam Coffee Market by Distribution Channel, 2020-2030
Table Vietnam Coffee Market Share (%), da aziende, 2020-2024
Chart Vietnam Coffee Market, da aziende, 2024
Table Vietnam Coffee Market Share (%), di marchi, 2020-2024
Chart Vietnam Coffee Market, di marchi, 2024
Tavolo Vietnam – Popolazione (Milioni) e previsione
Tavolo Vietnam – Indice dei prezzi al consumo (CPI) e previsione
Tavolo Vietnam – Prodotto interno lordo e previsione
Table Vietnam Coffee Market: Spendere in proporzione al PIL (%)
Table Vietnam Coffee Market: Consumo pro capite (Popolazione)

Aziende menzionate

Food Empire Holdings Ltd.
Masan Group Corporation
Nestle S.A.
Phuc Long Co., Ltd.
Trung Nguyen Corporation JSC
Viet Thai International JSC (VTI)