The North America beer market is expected to maintain steady momentum, with total value projected to rise from USD 138.4 billion in 2025 a USD 163.6 billion by 2030 at a CAGR of 3.4%. Yet behind this headline growth lies a structural shift away from volume-led expansion toward value-driven strategies. Consumption has been weighed down by economic uncertainty, changing social habits, and rising competition from ready-to-drink beverages and spirits. These pressures are reshaping the competitive landscape, forcing brewers to adjust portfolios and pricing architecture to defend market share.
Health and wellness considerations are playing a central role in redefining beer consumption across the region. A growing number of consumers are moderating alcohol intake, influenced by fitness culture, mental wellbeing goals, and the rise of “mindful drinking.” This shift has accelerated the rise of low- and non-alcoholic beer, which has moved firmly into the mainstream. Improved flavor authenticity and broader retail penetration have lifted adoption across demographics, but particularly among younger adults who view non-alcoholic options not as compromises but as legitimate lifestyle beverages.
Generational change is intensifying market polarization. Traditional mass lagers are losing relevance among Gen Z and younger millennials, who gravitate toward brands with stronger product narratives, craftsmanship credentials, or flavor experimentation. Premium lagers, hop-forward IPAs, and small-batch craft releases are capturing incremental value as consumers increasingly opt for “less but better.” The premiumization trend is entrenched despite economic pressures, as higher-income consumers continue to trade up while price-sensitive cohorts shift toward value brands, widening the divide between budget and high-end tiers.
Craft influence remains strong even as the segment matures and consolidates. Independent brewers continue to drive innovation in flavor development, seasonal rotations, and locally sourced ingredients, setting the tone for the wider industry. Major brewers are responding by investing in premium sub-brands and strategic acquisitions while expanding innovation pipelines in alcohol-free and hybrid styles. Over the forecast period, market growth in North America will rely on pricing resilience, mix enhancement, and the continued expansion of high-margin segments, as the industry pivots to align with evolving consumer expectations around quality, authenticity, and moderation.
This report delivers a comprehensive analysis and forward-looking perspective on the North America beer market, covering historical data and market projections for the period from 2020 A 2030. Esaminando le dimensioni del mercato, tassi di crescita, e approfondimenti segmentati, il rapporto evidenzia i cambiamenti dinamici e le tendenze emergenti che plasmano il settore. Fornisce una ripartizione granulare tra le dimensioni chiave, including product type, packaging type, distribution channel and country, offrire alle parti interessate una tabella di marcia dettagliata per il processo decisionale strategico.
Report Highlights
The report delivers detailed market sizing from 2020 A 2030, with metrics reported in (Liters/USD). It includes historical data, forecasts through 2030, and corresponding CAGR metrics. The dataset covers segmentation by product type, packaging type, distribution channel and country. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
Inoltre, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Segmentazione del mercato
The North America beer market is classified into the following segments:
Tipo di prodotto - per esempio., dark beer (ale, wheat beer), lager (mixed lager, standard lager), non/low alcohol beer (low alcohol beer, non alcoholic beer), stout
Tipo di imballaggio - per esempio., metal cans & bottles, glass bottles, altri
Canale di distribuzione - per esempio., bars and HoReCa, minimarket, e-commerce, liquor/tobacco shops, piazzali, ipermercati, piccoli negozi di alimentari, supermercati, club di magazzino, altri
Country - per esempio., USA, Canada
Macroeconomico & Indicatori demografici
Il contesto di supporto include:
Popolazione totale
Indice dei prezzi al consumo (IPC)
Prodotto interno lordo (PIL)
Consumo pro capite
Spesa dei consumatori in percentuale del PIL
Queste variabili migliorano la comprensione del potenziale di consumo e delle tendenze macroeconomiche che influenzano il mercato.
Panorama competitivo: Analisi delle quote di mercato
Market share insights presented in this report illustrate the evolving competitive landscape of the beer sector in North America, with data on top-performing brands and consolidation trends. Key market participants include: AB InBev, Athletic Brewing Company, Blue Ribbon Intermediate Holdings, LLC, Constellation Brands, Inc., D.G. Yuengling & Son, Inc., Diageo plc, Florida Ice and Farm Company S.A., Heineken N.V., Molson Coors Beverage Company, New Belgium Brewing Company (Kirin Holdings Company), Sapporo Holdings Limited, Sierra Nevada Brewing Company, The Boston Beer Company, etc.
Market share data is presented for top-performing companies in the overall beer sector, as well as for individual segments such as beer, dark beer, ale, wheat beer, lager, mixed lager, standard lager, non/low-alcoholic beer, low alcohol beer, non-alcoholic beer and stout, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
North America beer market share
North America dark beer market share
North America ale market share
North America wheat beer market share
North America lager market share
North America mixed lager market share
North America standard lager market share
North America non/low-alcoholic beer market share
North America low alcohol beer market share
North America non-alcoholic beer market share
North America stout market share
Perché scegliere questo rapporto?
Access accurate and up-to-date market size data for the North America beer sector.
Obtain granular insights across key segments, including product type, packaging type, distribution channel and country.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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I risultati finali includono
Rapporto PDF strutturato in modo professionale
Databook EXCEL completo con dati anno per anno e segmentazione multidimensionale da 2020 A 2030
Sommario
SOMMARIO
Risultati chiave
Segmentazione del mercato
Panoramica del mercato
North America Beer Market – Analisi del tipo di prodotto
North America Beer Market – Analisi del tipo di imballaggio
North America Beer Market – Analisi dei canali di distribuzione
North America Beer Market – Country Analysis
Company/Brand Shares Analysis
AB InBev
Athletic Brewing Company
Blue Ribbon Intermediate Holdings, LLC
Constellation Brands, Inc.
D.G. Yuengling & Son, Inc.
…
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer
FIGURE E TABELLE
Table North America Beer Market Size 2020-2030
Chart North America Beer Market, Crescita netta, 2020-2030
Chart North America Beer Market, Tassi di crescita, 2020-2030
Table North America Beer Market by Product Type, 2020-2030
Chart North America Beer Market by Product Type, CAGR storico e previsionale, 2020-2030
Chart North America Beer Market by Product Type, 2020-2030
Table North America Beer Market by Packaging Type, 2020-2030
Chart North America Beer Market by Packaging Type, CAGR storico e previsionale, 2020-2030
Chart North America Beer Market by Packaging Type, 2020-2030
Table North America Beer Market by Distribution Channel, 2020-2030
Chart North America Beer Market by Distribution Channel, CAGR storico e previsionale, 2020-2030
Chart North America Beer Market by Distribution Channel, 2020-2030
Table North America Beer Market by Country, 2020-2030
Chart North America Beer Market by Country, CAGR storico e previsionale, 2020-2030
Chart North America Beer Market by Country, 2020-2030
Table North America Beer Market Share (%), dalle Aziende, 2020-2024
Chart North America Beer Market, dalle Aziende, 2024
Table North America Beer Market Share (%), per marchi, 2020-2024
Chart North America Beer Market, per marchi, 2024
Table North America – Popolazione (Milioni) e previsione
Table North America – Indice dei prezzi al consumo (IPC) e previsione
Table North America – Prodotto interno lordo e previsioni
Table North America Beer Market: Spesa in percentuale del PIL (%)
Table North America Beer Market: Consumo pro capite (Popolazione)
Aziende menzionate
This report profiles the following North America Beer companies:
AB InBev
Athletic Brewing Company
Blue Ribbon Intermediate Holdings, LLC
Constellation Brands, Inc.
D.G. Yuengling & Son, Inc.
Diageo plc
Florida Ice and Farm Company S.A.
Heineken N.V.
Molson Coors Beverage Company
New Belgium Brewing Company (Kirin Holdings Company)
Sapporo Holdings Limited
Sierra Nevada Brewing Company
The Boston Beer Company