Western Europe’s beauty and personal care market is projected to expand from USD 135.5 billion in 2025 a USD 168.9 billion by 2030, reflecting a compound annual growth rate of 4.5%. The region’s trajectory remains predominantly value-led, as structurally elevated unit prices and ongoing premiumisation continue to underpin retail growth. Although inflationary pressures have eased from prior peaks, absolute price levels remain high, and their incremental contribution to expansion is diminishing. Volume gains are generally moderate, consistent with the region’s maturity and increasingly rationalised household spending patterns.
Consumer behaviour is becoming more polarised. In essential categories such as basic hygiene and everyday care, price sensitivity remains pronounced, encouraging trading down and supporting private label and value-focused propositions. In contrast, skin care, fragrances and efficacy-driven colour cosmetics continue to attract discretionary spend, supported by emotional resonance and demonstrable functional benefits. This dual-track dynamic—rational economising alongside selective upgrading—has become a defining structural feature of the market. Mid-tier positioning is increasingly compressed, as consumers flex between affordable alternatives and premium offerings depending on perceived value.
Ingredient orientation and scientific validation are central competitive pillars. Consumers are placing greater emphasis on active compounds, clinical backing and targeted problem-solving, driving sustained growth in dermocosmetic, sensitive-skin and function-specific segments. Transparency, clean-label positioning and natural sourcing are increasingly regarded as baseline expectations rather than points of differentiation. At the same time, the convergence of categories is accelerating. “Skinification” and multifunctionality are blurring boundaries between skin care, colour cosmetics, sun care and body care, while broader narratives around emotional wellbeing and self-care are expanding the perceived role of beauty products beyond aesthetics into lifestyle and psychological value.
Premiumisation remains structurally embedded but is evolving in a more segmented and pragmatic form. Fragrances stand out as a particularly dynamic category across the region, combining accessible luxury positioning with strong emotional appeal. Niche brands, personalised scent profiles and higher-concentration variants are reinforcing pricing power. Parallel to this, “affordable premium” and light-luxury concepts are gaining traction, as mass brands upgrade formulations and packaging to compete for aspirational consumers, while shoppers increasingly alternate between high-end and value segments. Distribution is rapidly converging toward omnichannel models. E-commerce holds a leading or fastest-growing position in many markets, supported by price transparency, promotional intensity and access to niche assortments. Specialist beauty retailers and pharmacies reinforce their relevance through professional advice, exclusive ranges and experiential formats, while discount operators continue to expand share amid cost-of-living considerations. Looking ahead, Western Europe’s market is expected to sustain moderate expansion within a mature framework, with growth increasingly anchored in deepening premiumisation, ingredient innovation, sustainability integration and personalised solutions. Competitive advantage will depend on balancing efficacy, emotional engagement and price-value credibility in an increasingly fragmented landscape.
This data-centric report offers a comprehensive overview of the beauty and personal care products market in Western Europe. Updated in 2025, it delivers detailed historical data from 2020 onward and forward-looking projections through 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.
Cosa c'è dentro il rapporto
Dati relativi alle dimensioni annuali del mercato espressi in (Units/USD), che si estende 2020 A 2030. Il set di dati include sia i dati storici effettivi che le previsioni, insieme ai calcoli CAGR per periodi storici e previsti.
Segmentazione del mercato
The Western Europe beauty and personal care products market is classified into the following segments:
Tipo di prodotto - per esempio., bath and shower products, color cosmetics, deodorants, depilatory products, hair care products, men’s grooming products, oral care, perfumes and fragrances, skin care products, sun care products
Fascia di prezzo - per esempio., mass beauty and personal care products, premium beauty and personal care products
Consumer group - per esempio., adult, baby/child
Tipo di imballaggio - per esempio., glass bottles, metal cans and bottles, paper containers, rigid plastic containers, stand-up pouches
Canale di distribuzione - per esempio., beauty stores, minimarket, grandi magazzini, direct selling, discount, e-commerce, ipermercati, personal care stores, pharmacies, supermercati, altri
Country - per esempio., France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Turkey, United Kingdom, altri
Macroeconomico & Indicatori demografici
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Prodotto interno lordo (PIL), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Panorama competitivo: Analisi delle quote di mercato
The study outlines the distribution of market share among key players in the beauty and personal care products industry in Western Europe, offering visibility into brand dominance and market leadership. Major participants include: Beauty International Europe B.V., Beiersdorf AG, Chanel S.A., Clarins SA, Colgate-Palmolive Company, cosnova GmbH, Coty Inc., Dr. Wolff-Gruppe GmbH, Edgewell Personal Care Brands LLC, Elida Beauty Group, Gruppo Sodalis Srl, Haleon plc, Henkel AG & Co. KGaA, Inter Parfums, Inc., Kao Corporation, Kenvue Inc., Kiko S.P.A., Koninklijke Philips N.V., L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), NAOS SAS, Natura & Co, Pierre Fabre S.A., PUIG SL, PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Revlon, Inc., Rituals Cosmetics Enterprise B.V., Shiseido Company, Limitato, The Body Shop International Ltd., The Bolton Group, The Estee Lauder Companies Inc., Il Procter & Compagnia d'azzardo (P&G), PLC dell'Unilever, Weleda AG, Wella AG, Yves Rocher sa, etc.
This report provides market share data for leading players in the overall beauty and personal care products market, as well as in key segments including beauty and personal care products, mass beauty and personal care products, premium beauty and personal care products, baby personal care products, bath and shower products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products and sun care products.
Market share analysis covered in the report:
Western Europe beauty and personal care products market share
Western Europe mass beauty and personal care products market share
Western Europe premium beauty and personal care products market share
Western Europe baby personal care products market share
Western Europe bath and shower products market share
Western Europe color cosmetics market share
Western Europe deodorants market share
Western Europe depilatory products market share
Western Europe perfumes and fragrances market share
Western Europe hair care products market share
Western Europe men’s grooming products market share
Western Europe oral care market share
Western Europe skin care products market share
Western Europe sun care products market share
Perché scegliere questo rapporto?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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I risultati finali includono
Rapporto PDF strutturato in modo professionale
Databook EXCEL completo con dati anno per anno e segmentazione multidimensionale da 2020 A 2030
Sommario
SOMMARIO
Segmentazione del mercato
Panoramica del mercato
Western Europe Beauty and Personal Care Products Market – Analisi del tipo di prodotto
Western Europe Beauty and Personal Care Products Market – Analisi della fascia di prezzo
Western Europe Beauty and Personal Care Products Market – Consumer Group Analysis
Western Europe Beauty and Personal Care Products Market – Analisi del tipo di imballaggio
Western Europe Beauty and Personal Care Products Market – Analisi dei canali di distribuzione
Western Europe Beauty and Personal Care Products Market – Country Analysis
Company/Brand Shares Analysis
Beauty International Europe B.V.
Beiersdorf AG
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
…
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer
FIGURE E TABELLE
Table Western Europe Beauty and Personal Care Products Market Size 2020-2030
Chart Western Europe Beauty and Personal Care Products Market, Crescita netta, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market, Tassi di crescita, 2020-2030
Table Western Europe Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market by Product Type, CAGR storico e previsionale, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Western Europe Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market by Price Range, CAGR storico e previsionale, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Western Europe Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market by Consumer Group, CAGR storico e previsionale, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Western Europe Beauty and Personal Care Products Market by Packaging Type, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market by Packaging Type, CAGR storico e previsionale, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market by Packaging Type, 2020-2030
Table Western Europe Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market by Distribution Channel, CAGR storico e previsionale, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Western Europe Beauty and Personal Care Products Market by Country, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market by Country, CAGR storico e previsionale, 2020-2030
Chart Western Europe Beauty and Personal Care Products Market by Country, 2020-2030
Table Western Europe Beauty and Personal Care Products Market Share (%), dalle Aziende, 2020-2024
Chart Western Europe Beauty and Personal Care Products Market, dalle Aziende, 2024
Table Western Europe Beauty and Personal Care Products Market Share (%), per marchi, 2020-2024
Chart Western Europe Beauty and Personal Care Products Market, per marchi, 2024
Table Western Europe – Popolazione (Milioni) e previsione
Table Western Europe – Indice dei prezzi al consumo (IPC) e previsione
Table Western Europe – Prodotto interno lordo e previsioni
Table Western Europe Beauty and Personal Care Products Market: Spesa in percentuale del PIL (%)
Table Western Europe Beauty and Personal Care Products Market: Consumo pro capite (Popolazione)
Aziende menzionate
Key industry players examined in this Western Europe Beauty and Personal Care Products market analysis comprise:
Beauty International Europe B.V.
Beiersdorf AG
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
cosnova GmbH
Coty Inc.
Dr. Wolff-Gruppe GmbH
Edgewell Personal Care Brands LLC
Elida Beauty Group
Gruppo Sodalis Srl
Haleon plc
Henkel AG & Co. KGaA
Inter Parfums, Inc.
Kao Corporation
Kenvue Inc.
Kiko S.P.A.
Koninklijke Philips N.V.
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
NAOS SAS
Natura & Co
Pierre Fabre S.A.
PUIG SL
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
Rituals Cosmetics Enterprise B.V.
Shiseido Company, Limitato
The Body Shop International Ltd.
The Bolton Group
The Estee Lauder Companies Inc.
Il Procter & Compagnia d'azzardo (P&G)
PLC dell'Unilever
Weleda AG
Wella AG
Yves Rocher sa