Vietnam Beauty and Personal Care Products Market 2025

Vietnam’s beauty and personal care market is emerging as one of Southeast Asia’s most dynamic sectors, projected to expand by USD 1.9 billion at a 7.7% CAGR through 2030, reflecting the country’s unique convergence of traditional values and modern consumption patterns. The market demonstrates remarkable resilience, with Vietnamese consumers maintaining disciplined budgeting while selectively trading up to premium products that deliver demonstrable efficacy and value, creating a bifurcated landscape where mass-market essentials coexist with strategic premium purchases. This cautious yet discerning approach to spending has fostered an environment where product innovation and ingredient authenticity become critical differentiators, particularly as consumers increasingly favor formulations incorporating traditional herbal elements like ginseng, centella asiatica, and lotus extracts that align with cultural heritage and perceived safety.

Digital transformation is reshaping market dynamics at an unprecedented pace, with Vietnam’s young, tech-native population driving the region’s highest social commerce penetration rates and creating new pathways for brand engagement. Beauty influencers and live-stream shopping platforms have become powerful discovery channels, accelerating product trial and education while compressing the traditional path to purchase. This digital ecosystem favors brands that can balance scientific claims with authentic storytelling, particularly those leveraging Vietnam’s rich tradition of herbal remedies in modern cosmetic formulations. The competitive landscape reflects this duality, with global brands adapting portfolios for local preferences while domestic players leverage their understanding of Vietnamese skin types and cultural nuances to gain market share.

Urbanization and rising disposable incomes continue to expand the addressable market, though growth remains concentrated in key metropolitan areas where consumers exhibit more sophisticated beauty routines and willingness to experiment with new categories. Skin care maintains dominance as the largest segment, driven by Vietnam’s humid climate and pollution concerns, while color cosmetics shows the fastest growth as workplace norms evolve and social media fuels self-expression. Sustainability considerations are gaining traction, particularly among younger demographics, though remain secondary to immediate product performance and affordability in purchase decisions.

Focalizzato sulla fornitura di approfondimenti fruibili, this report explores the Vietnam beauty and personal care products market, Analizzare le prestazioni storiche da 2020 A 2024 e fornendo previsioni fino a 2030. Valuta le dimensioni del mercato, dinamica di crescita, e tendenze specifiche del segmento, Evidenziando i fattori che guidano il cambiamento nel settore. Abbattendo il mercato nel tipo di prodotto, fascia di prezzo, consumer group, key pack material and distribution channel, Il rapporto equipaggia i decisori con una chiara comprensione del panorama competitivo e del potenziale di crescita.

Segmentazione del mercato

The following outlines the segmentation of the Vietnam beauty and personal care products market:
Tipo di prodotto: bath products, color cosmetics, deodoranti, depilatory products, perfumes and fragrances, Prodotti per la cura dei capelli, men’s grooming products, oral care, Prodotti per la cura della pelle, sun care products
Fascia di prezzo: premium products, mass products
Consumer group: baby/child, adult
Key pack material: imballaggio flessibile, bicchiere, metallo, paper & board, rigid plastics
Canale di distribuzione: negozi di bellezza e cura personale, minimarket, vendita diretta, e-commerce, negozi di merce generale, ipermercati, farmacie, piccoli negozi di alimentari, supermercati, altri

The Vietnam beauty and personal care products market is segmented by product type, fascia di prezzo, consumer group, key pack material and distribution channel. In termini di tipo di prodotto, the market is segmented into bath products, color cosmetics, deodoranti, depilatory products, perfumes and fragrances, Prodotti per la cura dei capelli, men’s grooming products, oral care, Prodotti per la cura della pelle, and sun care products. Price range segments are divided into premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. The key pack material segmentation covers flexible packaging, bicchiere, metallo, paper & board, and rigid plastics. La segmentazione del canale di distribuzione comprende negozi di bellezza e cura personale, minimarket, vendita diretta, e-commerce, negozi di merce generale, ipermercati, farmacie, piccoli negozi di alimentari, supermercati, e altri.

Panorama competitivo

Prominent companies operating within the market comprise Amorepacific Corporation, Amway Corporation, Beiersdorf AG, Chanel S.A., Colgate-Palmolive Company, Coty Inc., Dai Viet Huong Company Limited, DM&C Cosa. Ltd., FineToday Holdings Co. Ltd., Galderma S.A., Haleon plc, Hoa Linh Pharma Co. Ltd., iFamily Sc Co. Ltd., Inter Parfums Inc., Kao Corporation, Kenvue Inc., Famiglia LG & Health Care Ltd., L’Occitane International S.A., L’Oreal S.A., LVMH deve Hennessy Louis Vuitton SA (Lvmh), Marico Limited, Mefactory Co. Ltd., MOI Cosmetics Co. Ltd., NAOS SAS, Nu Skin Enterprises Inc., Obagi Cosmeceuticals LLC, Revlon Inc., Rohto Pharmaceutical Co. Ltd., Saigon Cosmetics Corporation (SCC), Sanofi S.A., Sao Thai Duong Cosmetics JSC, Shiseido Company Limited, The Body Shop International Ltd., Estee Lauder Companies Inc., Il procter & Gamble Company (P&G), Unilever plc, Wipro Limited, Wishcompany Inc. and Yatsen Holding Limited.

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, Analizzare le loro prestazioni da 2020 A 2024. I risultati indicano cambiamenti nella quota di mercato, enfatizzare sia i leader affermati che i nuovi concorrenti.

Perché acquistare questo rapporto?

Obtain precise statistical data and forecasts for the Vietnam beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam beauty and personal care products market: Tipo di prodotto, fascia di prezzo, consumer group, key pack material and distribution channel.
Sviluppare strategie specifiche della regione e fissare priorità strategiche basate sull'analisi dei dati localizzati.
Gain deep insights into the dynamics of the Vietnam beauty and personal care products market.
Identificare opportunità di investimento ad alto potenziale prendendo di mira settori di crescita e tendenze emergenti.
Anticipate the future trajectory of the Vietnam beauty and personal care products market with informed projections.
Valuta il panorama competitivo per determinare i tempi ideali per capitalizzare le opportunità di mercato.
Un'unica licenza utente illimitata all'interno della stessa organizzazione, senza costi aggiuntivi per gli utenti extra.

Sommario

SOMMARIO
Risultati chiave
Segmentazione del mercato
Panoramica del mercato
Vietnam Beauty and Personal Care Products Market – Analisi del tipo di prodotto
Vietnam Beauty and Personal Care Products Market – Analisi della fascia di prezzo
Vietnam Beauty and Personal Care Products Market – Consumer Group Analysis
Vietnam Beauty and Personal Care Products Market – Key Pack Material Analysis
Vietnam Beauty and Personal Care Products Market – Analisi del canale di distribuzione
Analisi delle condivisioni della società
Amorepacific Corporation
Amway Corporation
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
Coty Inc.
Dai Viet Huong Company Limited
DM&C co., Ltd.
FineToday Holdings Co., Ltd.
…
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer

Figure e tabelle
Table Vietnam Beauty and Personal Care Products Market 2020-2030
Chart Vietnam Beauty and Personal Care Products Market, Crescita netta, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market, Tassi di crescita, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Product Type, CAGR storico e previsione, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Price Range, CAGR storico e previsione, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Consumer Group, CAGR storico e previsione, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Key Pack Material, CAGR storico e previsione, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Distribution Channel, CAGR storico e previsione, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Vietnam Beauty and Personal Care Products Market Share (%), da aziende, 2020-2024
Chart Vietnam Beauty and Personal Care Products Market, da aziende, 2024
Table Vietnam Beauty and Personal Care Products Market Share (%), di marchi, 2020-2024
Chart Vietnam Beauty and Personal Care Products Market, di marchi, 2024
Tavolo Vietnam – Popolazione (Milioni) e previsione
Tavolo Vietnam – Indice dei prezzi al consumo (CPI) e previsione
Tavolo Vietnam – Prodotto interno lordo e previsione
Table Vietnam Beauty and Personal Care Products Market: Spendere in proporzione al PIL (%)
Table Vietnam Beauty and Personal Care Products Market: Consumo pro capite (Popolazione)

Aziende menzionate

Amorepacific Corporation
Amway Corporation
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
Coty Inc.
Dai Viet Huong Company Limited
DM&C co., Ltd.
FineToday Holdings Co., Ltd.
Galderma S.A.
Haleon plc
Hoa Linh Pharma Co., Ltd.
iFamily Sc Co., Ltd.
Inter profumi, INC.
Kao Corporation
Kenvue Inc.
Famiglia LG & Assistenza sanitaria, Ltd.
L’Occitane International S.A.
L’Oreal S.A.
LVMH deve Hennessy Louis Vuitton SA (Lvmh)
Marico Limited
Mefactory Co., Ltd.
MOI Cosmetics Co., Ltd.
NAOS SAS
Nu Skin Enterprises, INC.
Obagi Cosmeceuticals LLC
Revlon, INC.
Rohto Pharmaceutical Co., Ltd.
Saigon Cosmetics Corporation (SCC)
Sanofi S.A.
Sao Thai Duong Cosmetics JSC
Shiseido Company, Limitato
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
Il procter & Gamble Company (P&G)
Unilever plc
Wipro Limited
Wishcompany Inc.
Yatsen Holding Limited