Vietnam’s beauty and personal care market is projected to expand from USD 4.4 miliardi di dollari 2025 a USD 6.2 miliardi di 2030, representing a compound annual growth rate of 7.21%. Growth is being supported by rising disposable incomes, deepening digital participation and a gradual upgrading of consumption mindsets. The market is advancing along two reinforcing dimensions: online-led expansion and structural premiumisation within affordable boundaries. While household budgets remain measured, consumers continue to prioritise core functional products and are selectively willing to pay for demonstrable quality and efficacy, enabling incremental value uplift across categories.
Skincare remains the largest and most resilient segment, benefitting from demographic shifts and rising ingredient literacy. Demand is increasingly oriented toward scientifically positioned, dermatologist-endorsed and naturally inspired formulations, with anti-ageing and intensive hydration claims gaining prominence. Colour cosmetics represent one of the most dynamic growth engines, characterised by rapid product turnover, natural-look aesthetics and visually appealing packaging amplified through social platforms. Haircare and body care are also experiencing value enhancement, driven by natural ingredients and added functional benefits that extend beyond basic cleansing toward care-oriented positioning.
Digital ecosystems are fundamentally reshaping the purchase journey. E-commerce and social commerce platforms are the most vibrant sales channels, where livestreaming, influencer endorsements and user-generated content accelerate conversion from awareness to transaction. Brands are deploying frequent promotional campaigns and prioritising online-first launches to capture traffic and sustain engagement. Traditional health and beauty specialists retain relevance but face incremental share pressure from digital channels, while modern supermarkets and chain pharmacies are expanding reach and reinforcing trust through professional presentation.
Competitive dynamics remain highly fluid. International companies leverage multi-tier brand portfolios and sophisticated digital marketing capabilities to defend share, while domestic players are gaining traction through local ingredient sourcing, price competitiveness and culturally resonant storytelling. Brand loyalty remains comparatively low, with purchasing decisions heavily influenced by trends and peer reviews. Looking ahead, the market is expected to maintain steady expansion, with social media continuing to shape product discovery and credibility. Brands that combine scientific formulation, personalised solutions and transparent efficacy messaging are likely to secure advantage, while local companies positioned around natural and sustainable concepts are well placed to deepen their influence within an increasingly digitally driven and value-conscious landscape.
Con gli ultimi dati aggiornati in 2025, this report delivers a clear snapshot of the beauty and personal care products market in Vietnam. Coprendo un orizzonte di dieci anni da 2020 A 2030, funge da risorsa fondamentale per identificare le tendenze degli investimenti, valutare i punti di ingresso sul mercato, e monitorare i cambiamenti strutturali della domanda.
Cosa c'è dentro il rapporto
Dati relativi alle dimensioni annuali del mercato espressi in (Units/VND/USD), che si estende 2020 A 2030. Il set di dati include sia i dati storici effettivi che le previsioni, insieme ai calcoli CAGR per periodi storici e previsti.
Segmentazione del mercato
The Vietnam beauty and personal care products market is classified into the following segments:
Tipo di prodotto - per esempio., bath and shower products, color cosmetics, deodorants, depilatory products, hair care products, men’s grooming products, oral care, perfumes and fragrances, skin care products, sun care products
Fascia di prezzo - per esempio., mass beauty and personal care products, premium beauty and personal care products
Gruppo di consumatori - per esempio., adult, baby/child
Tipo di imballaggio - per esempio., glass bottles, metal cans and bottles, paper containers, rigid plastic containers, stand-up pouches
Canale di distribuzione - per esempio., beauty stores, minimarket, grandi magazzini, direct selling, e-commerce, ipermercati, personal care stores, pharmacies, piccoli negozi di alimentari, supermercati, altri
Macroeconomico & Indicatori demografici
Il contesto di supporto include:
Popolazione totale
Indice dei prezzi al consumo (IPC)
Prodotto interno lordo (PIL)
Consumo pro capite
Spesa dei consumatori in percentuale del PIL
Queste variabili migliorano la comprensione del potenziale di consumo e delle tendenze macroeconomiche che influenzano il mercato.
Panorama competitivo: Analisi delle quote di mercato
Market share analysis is included for the beauty and personal care products industry in Vietnam, shedding light on the relative scale and market presence of major firms. Leading companies include: Amorepacific Corporation, Amway Corporation, Beiersdorf AG, Chanel S.A., Colgate-Palmolive Company, Coty Inc., DM&C Co., Ltd., FineToday Holdings Co., Ltd., Galderma S.A., Haleon plc, Hoa Linh Pharma Co., Ltd., iFamily Sc Co., Ltd., Inter Parfums, Inc., Kao Corporation, Kenvue Inc., LG H&H Co., Ltd., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Marico Limited, Mefactory Co., Ltd., NAOS SAS, Obagi Cosmeceuticals LLC, Rohto Pharmaceutical Co., Ltd., Saigon Cosmetics Corporation (SCC), Sao Thai Duong Cosmetics JSC, Shiseido Company, Limitato, The Estee Lauder Companies Inc., Il Procter & Compagnia d'azzardo (P&G), PLC dell'Unilever, Wipro Limited, Wishcompany Inc., etc.
This report delivers comprehensive market share data for key players in the total beauty and personal care products market, complemented by segment-specific analysis for beauty and personal care products, mass beauty and personal care products, premium beauty and personal care products, baby personal care products, bath and shower products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products and sun care products categories.
Market share analysis covered in the report:
Vietnam beauty and personal care products market share
Vietnam mass beauty and personal care products market share
Vietnam premium beauty and personal care products market share
Vietnam baby personal care products market share
Vietnam bath and shower products market share
Vietnam color cosmetics market share
Vietnam deodorants market share
Vietnam depilatory products market share
Vietnam perfumes and fragrances market share
Vietnam hair care products market share
Vietnam men’s grooming products market share
Vietnam oral care market share
Vietnam skin care products market share
Vietnam sun care products market share
Perché scegliere questo rapporto?
Progettato come un'istantanea dei dati concisa ma approfondita, questa pubblicazione è pensata per i professionisti che cercano informazioni accurate, tempestivo, e informazioni quantitative utilizzabili. Che tu sia un operatore del mercato, investitore, o giocatore affermato, the report is built to support robust business decisions with confidence.
Richiedi un campione redatto per visualizzare in anteprima la struttura dei dati e la qualità della presentazione prima dell'acquisto.
I risultati finali includono
Rapporto PDF strutturato in modo professionale
Databook EXCEL completo con dati anno per anno e segmentazione multidimensionale da 2020 A 2030
Sommario
SOMMARIO
Segmentazione del mercato
Panoramica del mercato
Vietnam Beauty and Personal Care Products Market – Analisi del tipo di prodotto
Vietnam Beauty and Personal Care Products Market – Analisi della fascia di prezzo
Vietnam Beauty and Personal Care Products Market – Analisi dei gruppi di consumatori
Vietnam Beauty and Personal Care Products Market – Analisi del tipo di imballaggio
Vietnam Beauty and Personal Care Products Market – Analisi dei canali di distribuzione
Company/Brand Shares Analysis
Amorepacific Corporation
Amway Corporation
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
…
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer
FIGURE E TABELLE
Table Vietnam Beauty and Personal Care Products Market Size 2020-2030
Chart Vietnam Beauty and Personal Care Products Market, Crescita netta, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market, Tassi di crescita, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Product Type, CAGR storico e previsionale, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Price Range, CAGR storico e previsionale, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Consumer Group, CAGR storico e previsionale, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Packaging Type, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Packaging Type, CAGR storico e previsionale, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Packaging Type, 2020-2030
Table Vietnam Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Distribution Channel, CAGR storico e previsionale, 2020-2030
Chart Vietnam Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Vietnam Beauty and Personal Care Products Market Share (%), dalle Aziende, 2020-2024
Chart Vietnam Beauty and Personal Care Products Market, dalle Aziende, 2024
Table Vietnam Beauty and Personal Care Products Market Share (%), per marchi, 2020-2024
Chart Vietnam Beauty and Personal Care Products Market, per marchi, 2024
Tavolo Vietnam – Popolazione (Milioni) e previsione
Tavolo Vietnam – Indice dei prezzi al consumo (IPC) e previsione
Tavolo Vietnam – Prodotto interno lordo e previsioni
Table Vietnam Beauty and Personal Care Products Market: Spesa in percentuale del PIL (%)
Table Vietnam Beauty and Personal Care Products Market: Consumo pro capite (Popolazione)
Aziende menzionate
The companies featured in this report include:
Amorepacific Corporation
Amway Corporation
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
Coty Inc.
DM&C Co., Ltd.
FineToday Holdings Co., Ltd.
Galderma S.A.
Haleon plc
Hoa Linh Pharma Co., Ltd.
iFamily Sc Co., Ltd.
Inter Parfums, Inc.
Kao Corporation
Kenvue Inc.
LG H&H Co., Ltd.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Marico Limited
Mefactory Co., Ltd.
NAOS SAS
Obagi Cosmeceuticals LLC
Rohto Pharmaceutical Co., Ltd.
Saigon Cosmetics Corporation (SCC)
Sao Thai Duong Cosmetics JSC
Shiseido Company, Limitato
The Estee Lauder Companies Inc.
Il Procter & Compagnia d'azzardo (P&G)
PLC dell'Unilever
Wipro Limited
Wishcompany Inc.