Mexico Beauty and Personal Care Products Market 2025

In 2024, Mexico’s beauty and personal care market stood at an inflection point, fueled by renewed economic momentum, revived consumer confidence, and a broad recalibration of supply and demand dynamics. The sector posted a strong performance and continued to solidify its role as one of the most resilient and fast-evolving consumer goods categories in the country. Backed by a combination of rising foreign direct investment and supportive fiscal policy, particularly government-sponsored social programs that increased household spending capacity, the market is now projected to expand by USD 8.8 billion over the next five years, registering a compound annual growth rate of 7.8%.

The recovery of global logistics and the growing emphasis on local sourcing further stabilized distribution networks in 2024, allowing companies to respond more efficiently to shifts in consumer demand. This operational resilience underpinned a surge in key high-growth categories such as sun care, fragrances, and skin care. Sun care, in particular, emerged as a standout performer, benefiting from both its historically low penetration and the resurgence of domestic travel. A growing number of middle-class Mexican families resumed vacationing in coastal destinations, where awareness and application of sun protection rose in tandem with increased exposure to UV risk. As a result, brands operating in this category saw a broader consumer base and elevated engagement, especially during peak travel seasons.

Skin care maintained its post-pandemic momentum, anchored by routine-based consumption and the continued influence of ingredient-led marketing. Products containing actives such as hyaluronic acid, vitamin C, and retinoids remained in high demand as consumers sought efficacy and transparency. Skincare brands responded with highly segmented offerings and content-driven campaigns, reinforcing consumer education and loyalty. This category, in particular, continued to benefit from a hybridization of mass and premium positioning, as value-oriented shoppers demonstrated greater willingness to pay for proven, dermatologically endorsed formulations.

Premiumisation gained further traction across the board in 2024, propelled by moderating inflation and the broader return of economic optimism. With price pressures easing, consumers increasingly favored quality over cost, a shift that reverberated across both mass and prestige segments. Mass brands moved quickly to upgrade their value propositions—introducing specialized claims, cleaner ingredients, and more premium-looking packaging—thereby narrowing the gap with their high-end counterparts. Meanwhile, premium brands capitalized on newfound affordability and aspirational sentiment among a wider middle-income base.

Providing a holistic view of the Mexico beauty and personal care products market, Questo rapporto analizza le prestazioni storiche da 2020 A 2024 e le tendenze dei progetti attraverso 2030. Valuta le dimensioni del mercato, tassi di crescita, e segmenti chiave, Scoprire le forze che guidano il cambiamento nel settore. Con un focus sul tipo di prodotto, fascia di prezzo, gruppo di consumatori, Materiale del pacchetto chiave e canale di distribuzione, Il rapporto fornisce un'analisi dettagliata per informare la pianificazione strategica e il posizionamento del mercato.

Segmentazione del mercato

The Mexico beauty and personal care products market is structured as follows:
Tipo di prodotto: Prodotti da bagno, Cosmetici a colori, deodoranti, prodotti depilatorie, profumi e fragranze, Prodotti per la cura dei capelli, Prodotti per la cura degli uomini, cura orale, Prodotti per la cura della pelle, Prodotti per la cura del sole
Fascia di prezzo: Prodotti premium, prodotti di massa
Gruppo di consumatori: bambino/bambino, adulto
Materiale del pacco chiave: imballaggio flessibile, bicchiere, metallo, carta & asse, Plastica rigida
Canale di distribuzione: negozi di bellezza e cura personale, minimarket, vendita diretta, Discount, e-commerce, negozi di merce generale, ipermercati, farmacie, piccoli negozi di alimentari, supermercati, Club di magazzino, altri

The Mexico beauty and personal care products market is segmented by product type, fascia di prezzo, gruppo di consumatori, Materiale del pacchetto chiave e canale di distribuzione. Per tipo di prodotto, the market includes bath products, Cosmetici a colori, deodoranti, prodotti depilatorie, profumi e fragranze, Prodotti per la cura dei capelli, Prodotti per la cura degli uomini, cura orale, Prodotti per la cura della pelle, e prodotti per la cura del sole. Price range segments are divided into premium products, e prodotti di massa. Consumer group segments consist of baby/child, e adulto. The key pack material segmentation includes flexible packaging, bicchiere, metallo, carta & asse, e materie plastiche rigide. La segmentazione del canale di distribuzione comprende negozi di bellezza e cura personale, minimarket, vendita diretta, Discount, e-commerce, negozi di merce generale, ipermercati, farmacie, piccoli negozi di alimentari, supermercati, Club di magazzino, e altri.

Panorama competitivo

The competitive landscape of the beauty and personal care products market has been analyzed, with a focus on key players such as Amway Corporation, Arabela S.A. il C.V., Beiersdorf AG, Betterware de Mexico S.A.P.I. il C.V. (JAFRA), Chanel S.A., Clarins SA, Colgate-Palmolive Company, Corporacion Belcorp, Coty Inc., Edgewell Personal Care Brands LLC, Fabrica de Jabon La Corona S.A. il C.V., Genomma Lab Internacional SAB de CV, Grisi Hnos. S.A de C.V., Grupo Omnilife S.A. il C.V., Haleon plc, Henkel AG & Co. Kgaa, High Ridge Brands Co., House of Fuller S. de R.L. il C.V., Inter Parfums Inc., Kao Corporation, Kenvue Inc., Kimberly-Clark Corporation, Lambi S.A. il C.V., L’Oreal S.A., LVMH deve Hennessy Louis Vuitton SA (Lvmh), Mary Kay Inc., Naos sas, Natura & Co, Oriflame Cosmetics S.A., Perfumes y Esencias Fraiche S.A. il C.V., Pierre Fabre S.A., Puig sl, Revlon Inc., Societe Bic S.A., Estee Lauder Companies Inc., Il procter & Gamble Company (P&G), Unilever plc, Migliorare con, Yves Rocher sa and Zermat Internacional S.A. De C.V.

The report provides a detailed assessment of prominent companies within the beauty and personal care products market, monitorare le loro prestazioni da 2020 A 2024. Le intuizioni rivelano fluttuazioni nella quota di mercato, evidenziando sia i leader veterani che i giocatori emergenti.

Perché acquistare questo rapporto?

Obtain precise statistical data and forecasts for the Mexico beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Mexico beauty and personal care products market: Tipo di prodotto, fascia di prezzo, gruppo di consumatori, Materiale del pacchetto chiave e canale di distribuzione.
Sviluppare strategie specifiche della regione e fissare priorità strategiche basate sull'analisi dei dati localizzati.
Gain deep insights into the dynamics of the Mexico beauty and personal care products market.
Identificare opportunità di investimento ad alto potenziale prendendo di mira settori di crescita e tendenze emergenti.
Anticipate the future trajectory of the Mexico beauty and personal care products market with informed projections.
Valuta il panorama competitivo per determinare i tempi ideali per capitalizzare le opportunità di mercato.
Un'unica licenza utente illimitata all'interno della stessa organizzazione, senza costi aggiuntivi per gli utenti extra.

Sommario

SOMMARIO
Risultati chiave
Segmentazione del mercato
Panoramica del mercato
Mexico Beauty and Personal Care Products Market – Analisi del tipo di prodotto
Mexico Beauty and Personal Care Products Market – Analisi della fascia di prezzo
Mexico Beauty and Personal Care Products Market – Analisi del gruppo di consumo
Mexico Beauty and Personal Care Products Market – Analisi del materiale del pacchetto chiave
Mexico Beauty and Personal Care Products Market – Analisi del canale di distribuzione
Analisi delle condivisioni della società
Amway Corporation
Arabela S.A. il C.V.
Beiersdorf AG
Betterware de Mexico, S.A.P.I. il C.V. (JAFRA)
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Corporacion Belcorp
Coty Inc.
…
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer

Figure e tabelle
Table Mexico Beauty and Personal Care Products Market 2020-2030
Chart Mexico Beauty and Personal Care Products Market, Crescita netta, 2020-2030
Chart Mexico Beauty and Personal Care Products Market, Tassi di crescita, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Product Type, CAGR storico e previsione, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Price Range, CAGR storico e previsione, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Consumer Group, CAGR storico e previsione, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Key Pack Material, CAGR storico e previsione, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Mexico Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Distribution Channel, CAGR storico e previsione, 2020-2030
Chart Mexico Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Mexico Beauty and Personal Care Products Market Share (%), da aziende, 2020-2024
Chart Mexico Beauty and Personal Care Products Market, da aziende, 2024
Table Mexico Beauty and Personal Care Products Market Share (%), di marchi, 2020-2024
Chart Mexico Beauty and Personal Care Products Market, di marchi, 2024
Table Mexico – Popolazione (Milioni) e previsione
Table Mexico – Indice dei prezzi al consumo (CPI) e previsione
Table Mexico – Prodotto interno lordo e previsione
Table Mexico Beauty and Personal Care Products Market: Spendere in proporzione al PIL (%)
Table Mexico Beauty and Personal Care Products Market: Consumo pro capite (Popolazione)

Aziende menzionate

Amway Corporation
Arabela S.A. il C.V.
Beiersdorf AG
Betterware de Mexico, S.A.P.I. il C.V. (JAFRA)
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Corporacion Belcorp
Coty Inc.
Edgewell Personal Care Brands LLC
Fabrica de Jabon La Corona S.A. il C.V.
Genomma Lab Internacional SAB de CV
Grisi Hnos. S.A de C.V.
Gruppo Omnilife, S.A. il C.V.
Haleon plc
Henkel AG & Co. Kgaa
High Ridge Brands Co.
House of Fuller, S. de R.L. il C.V.
Inter profumi, INC.
Kao Corporation
Kenvue Inc.
Kimberly-Clark Corporation
Lambi, S.A. il C.V.
L’Oreal S.A.
LVMH deve Hennessy Louis Vuitton SA (Lvmh)
Mary Kay Inc.
Naos sas
Natura & Co
Oriflame Cosmetics S.A.
Perfumes y Esencias Fraiche, S.A. il C.V.
Pierre Fabre S.A.
Puig sl
Revlon, INC.
Societe Bic S.A.
The Estee Lauder Companies Inc.
Il procter & Gamble Company (P&G)
Unilever plc
Migliorare con
Yves Rocher SA
Zermat Internacional, S.A. De C.V.