Estimated at USD 4.1 billion in 2025, the Western Europe baby formula market is expected to expand at a restrained pace, posting a compound annual growth rate of around 2.21% Attraverso 2030. This modest outlook reflects a region operating under sustained demographic pressure, as persistently declining birth rates continue to erode the natural demand base. As a result, baby formula can no longer rely on volume expansion to drive growth, instead evolving into a category where performance is increasingly determined by structural resilience and value retention.
Despite these constraints, baby formula remains one of the more stable pillars within the broader baby food landscape. Its role as a core and largely non-discretionary component of infant nutrition has allowed it to outperform other categories that are more exposed to substitution from breastfeeding or home-prepared feeding. Demand patterns are becoming more rational and segmented: while some families reduce reliance on non-essential or transitional formulas, the need for reliable, nutritionally complete feeding solutions persists, particularly in dual-income households where time constraints heighten the value of predictability and convenience.
Functional segmentation has emerged as the most consistent growth engine across Western Europe. Rising awareness of infant allergies, intolerances and digestive sensitivities, reinforced by medical and professional guidance, is driving sustained demand for specialised formulas tailored to specific nutritional needs. In contrast, standard formulas increasingly play a stabilising role rather than acting as a source of incremental growth. Powdered formats continue to dominate due to their cost efficiency, while ready-to-drink and other convenience-oriented forms serve as complementary options aligned with fast-paced lifestyles and out-of-home consumption.
Premiumisation remains present but has been fundamentally redefined. Rather than being driven by brand-led price premiums, value is now anchored in ingredient transparency, scientific credibility, functional relevance and regulatory trust. Attributes such as organic certification, low-allergen positioning and clean-label formulations continue to resonate, provided they are clearly understood and perceived as genuinely necessary. Alongside this, online channels are gaining share due to their price transparency and logistical advantages for bulky, repeat-purchase items. Overall, the Western Europe baby formula market is entering a mature phase characterised by low demographic growth, heightened regulatory scrutiny and intensified value competition, with future gains dependent on functional depth, structural optimisation and rationalised consumer choice rather than natural demand expansion.
This market study captures the evolution of the baby formula industry in Western Europe, featuring updated insights as of 2025. Historical data from 2020 onward are contextualized with forward-looking forecasts through 2030, enabling readers to monitor growth trajectories and shifting consumer patterns.
Cosa c'è dentro il rapporto
Dati relativi alle dimensioni annuali del mercato espressi in (Tons/USD), che si estende 2020 A 2030. Il set di dati include sia i dati storici effettivi che le previsioni, insieme ai calcoli CAGR per periodi storici e previsti.
Segmentazione del mercato
The Western Europe baby formula market is structured as follows:
Tipo di prodotto - per esempio., standard infant formula, follow-up formula, growing-up formula, special formulas
Form - per esempio., liquid, powder
Tipo di imballaggio - per esempio., carton bottles, imballaggio flessibile, glass bottles, metal cans and bottles, paper containers, plastic bottles
Canale di distribuzione - per esempio., discount, e-commerce, ipermercati, supermercati, altri
Country - per esempio., France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Turkey, United Kingdom, altri
Macroeconomico & Indicatori demografici
Il contesto di supporto include:
Popolazione totale
Indice dei prezzi al consumo (IPC)
Prodotto interno lordo (PIL)
Consumo pro capite
Spesa dei consumatori in percentuale del PIL
Queste variabili migliorano la comprensione del potenziale di consumo e delle tendenze macroeconomiche che influenzano il mercato.
Panorama competitivo: Analisi delle quote di mercato
Market share insights presented in this report illustrate the evolving competitive landscape of the baby formula sector in Western Europe, with data on top-performing brands and consolidation trends. Key market participants include: Abbott Laboratories, Danone S.A., DMK Deutsches Milchkontor GmbH, FREZYDERM S.A., Groupe Batteur, Hero AG, HiPP GmbH & Company Vertrieb KG, HOCHDORF Holding Ltd., Holle Baby Food GmbH, Kendal Nutricare (HK) Limitato, Laboratorios Alter, S.A., Laboratorios Ordesa SL, Lactalis South Africa (Pty) Ltd., Montero Gida San. Tic. A.S., Nestlé SA, Reckitt Benckiser Group plc (RB), Royal FrieslandCampina N.V., Savencia SA, Sodiaal SA (Societe de Diffusion Internationale Agro-alimentaire), The Kraft Heinz Company, Topfer GmbH, Unifarm S.p.A. – Unione Farmacisti Trentino-Alto Adige, United Pharmaceuticals S.A., Vitagermine SAS, Vivartia Holding S.A., Yasar Holding A.S., etc.
This report delivers comprehensive market share data for key players in the total baby formula market, complemented by segment-specific analysis for infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas categories.
Market share analysis covered in the report:
Western Europe infant formula market share
Western Europe standard infant formula market share
Western Europe follow-up formula market share
Western Europe growing-up formula market share
Western Europe special formulas market share
Perché scegliere questo rapporto?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Richiedi un campione redatto per visualizzare in anteprima la struttura dei dati e la qualità della presentazione prima dell'acquisto.
I risultati finali includono
Rapporto PDF strutturato in modo professionale
Databook EXCEL completo con dati anno per anno e segmentazione multidimensionale da 2020 A 2030
Sommario
SOMMARIO
Segmentazione del mercato
Panoramica del mercato
Western Europe Baby Formula Market – Analisi del tipo di prodotto
Western Europe Baby Formula Market – Form Analysis
Western Europe Baby Formula Market – Analisi del tipo di imballaggio
Western Europe Baby Formula Market – Analisi dei canali di distribuzione
Western Europe Baby Formula Market – Country Analysis
Analisi delle azioni della società
Abbott Laboratories
Danone S.A.
DMK Deutsches Milchkontor GmbH
FREZYDERM S.A.
Groupe Batteur
Hero AG
HiPP GmbH & Company Vertrieb KG
HOCHDORF Holding Ltd.
Holle Baby Food GmbH
Kendal Nutricare (HK) Limitato
Laboratorios Alter, S.A.
Laboratorios Ordesa SL
Lactalis South Africa (Pty) Ltd.
Montero Gida San. Tic. A.S.
Nestlé SA.
Reckitt Benckiser Group plc (RB)
Royal FrieslandCampina N.V.
Savencia SA
Sodiaal SA (Societe de Diffusion Internationale Agro-alimentaire)
The Kraft Heinz Company
Topfer GmbH
Unifarm S.p.A. – Unione Farmacisti Trentino-Alto Adige
United Pharmaceuticals S.A.
Vitagermine SAS
Vivartia Holding S.A.
Yasar Holding A.S.
Dati macroeconomici e previsioni
Metodologia di ricerca
Disclaimer
FIGURE E TABELLE
Table Western Europe Baby Formula Market 2020-2030
Chart Western Europe Baby Formula Market, Crescita netta, 2020-2030
Chart Western Europe Baby Formula Market, Tassi di crescita, 2020-2030
Table Western Europe Baby Formula Market by Product Type, 2020-2030
Chart Western Europe Baby Formula Market by Product Type, CAGR storico e previsionale, 2020-2030
Chart Western Europe Baby Formula Market by Product Type, 2020-2030
Table Western Europe Baby Formula Market by Form, 2020-2030
Chart Western Europe Baby Formula Market by Form, CAGR storico e previsionale, 2020-2030
Chart Western Europe Baby Formula Market by Form, 2020-2030
Table Western Europe Baby Formula Market by Packaging Type, 2020-2030
Chart Western Europe Baby Formula Market by Packaging Type, CAGR storico e previsionale, 2020-2030
Chart Western Europe Baby Formula Market by Packaging Type, 2020-2030
Table Western Europe Baby Formula Market by Distribution Channel, 2020-2030
Chart Western Europe Baby Formula Market by Distribution Channel, CAGR storico e previsionale, 2020-2030
Chart Western Europe Baby Formula Market by Distribution Channel, 2020-2030
Table Western Europe Baby Formula Market by Country, 2020-2030
Chart Western Europe Baby Formula Market by Country, CAGR storico e previsionale, 2020-2030
Chart Western Europe Baby Formula Market by Country, 2020-2030
Table Western Europe Baby Formula Market Share (%), dalle Aziende, 2020-2025
Chart Western Europe Baby Formula Market, dalle Aziende, 2025
Table Western Europe Baby Formula Market Share (%), per marchi, 2020-2025
Chart Western Europe Baby Formula Market, per marchi, 2025
Table Western Europe – Popolazione (Milioni) e previsione
Table Western Europe – Indice dei prezzi al consumo (IPC) e previsione
Table Western Europe – Prodotto interno lordo e previsioni
Table Western Europe Baby Formula Market: Spesa in percentuale del PIL (%)
Table Western Europe Baby Formula Market: Consumo pro capite (Popolazione)