India Toilet Paper Market 2025

Di dalam 2024, India’s toilet paper market remained highly price-sensitive, reflecting the product’s discretionary nature. This was particularly evident in rural and semi-urban areas, where consumers continued to view toilet paper as a lifestyle product rather than an essential hygiene item. For many, alternative cleaning methods remained more culturally entrenched and cost-effective, limiting the category’s penetration outside urban centers.

Traditionally, Indian households have relied on reusable cloths or water for personal hygiene, but the COVID-19 pandemic catalyzed a shift in consumer perception. Heightened awareness of sanitation and cleanliness drove an increase in toilet paper usage, as consumers recognized its convenience and hygienic benefits. Even after the pandemic, this behavior persisted, reinforced by concerns over bacterial transmission and the effort required to clean reusable fabrics. As a result, the category gained traction among a growing segment of the population, particularly in metropolitan areas and among higher-income households.

With rising awareness of the product’s practicality and improving living standards, demand for toilet paper in India continued to strengthen. Structural factors such as increasing disposable income, the expanding middle and upper-middle class, rapid urbanization, and greater exposure to global consumer trends further supported this trajectory. Although traditional retail outlets continued to deprioritize toilet paper due to its non-essential status, the rise of e-commerce platforms filled this gap. The ability to offer a wider product assortment, convenient home delivery, and attractive discounts played a pivotal role in shifting consumer preferences toward online retail. This trend was particularly pronounced in smaller cities, where access to such products remained limited in brick-and-mortar stores.

This report delivers a deep dive into the India toilet paper market, combining historical performance data from 2020 ke 2024 dengan proyeksi berwawasan ke depan 2030. It uncovers critical insights into market size, tingkat pertumbuhan, dan tren utama, providing a clear view of the industry’s evolution. By breaking down the market across type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Segmentasi pasar

The segmentation of the India toilet paper market is outlined below:
Jenis: at-home, away from home (AFH)
Saluran distribusi: toko serba ada, supermarket dan hypermarket, toko kelontong kecil, Toko Kesehatan dan Kecantikan, e-commerce, yang lain

The India toilet paper market is segmented by type and distribution channel. The market is classified by type into at-home, and away from home (AFH). Distribution channel segments are divided into convenience stores, supermarket dan hypermarket, toko kelontong kecil, Toko Kesehatan dan Kecantikan, e-commerce, dan lainnya.

Lanskap kompetitif

Leading companies in the toilet paper market comprise Wintex Paper Products Private Limited, Pudumjee Hygiene Products Ltd., Origami Cellulo Private Limited, Chemical Corporation and Avantha Group. This report presents an extensive analysis of major entities in the toilet paper market, fokus pada kinerja mereka dari 2020 ke 2024. Temuan menampilkan perubahan pangsa pasar, Mengenali pemimpin lama dan penantang baru.

Mengapa Membeli Laporan Ini?

Obtain precise statistical data and forecasts for the India toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the India toilet paper market: Jenis dan Saluran Distribusi.
Mengembangkan strategi khusus wilayah dan menetapkan prioritas strategis berdasarkan analisis data yang terlokalisasi.
Gain deep insights into the dynamics of the India toilet paper market.
Identifikasi peluang investasi berpotensi tinggi dengan menargetkan sektor pertumbuhan dan tren yang muncul.
Anticipate the future trajectory of the India toilet paper market with informed projections.
Nilai lanskap kompetitif untuk menentukan waktu yang ideal untuk memanfaatkan peluang pasar.
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Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
India Toilet Paper Market – Analisis Jenis
India Toilet Paper Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
Wintex Paper Products Private Limited
Pudumjee Hygiene Products Ltd.
Origami Cellulo Private Limited
Chemical Corporation
Avantha Group
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table India Toilet Paper Market 2020-2030
Chart India Toilet Paper Market, Pertumbuhan bersih, 2020-2030
Chart India Toilet Paper Market, Tingkat pertumbuhan, 2020-2030
Table India Toilet Paper Market by Type, 2020-2030
Chart India Toilet Paper Market by Type, CAGR Historis dan Prakiraan, 2020-2030
Chart India Toilet Paper Market by Type, 2020-2030
Table India Toilet Paper Market by Distribution Channel, 2020-2030
Chart India Toilet Paper Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart India Toilet Paper Market by Distribution Channel, 2020-2030
Table India Toilet Paper Market Share (%), oleh perusahaan, 2020-2024
Chart India Toilet Paper Market, oleh perusahaan, 2024
Table India Toilet Paper Market Share (%), oleh merek, 2020-2024
Chart India Toilet Paper Market, oleh merek, 2024
Table India – Populasi (Jutaan) dan ramalan
Table India – Indeks Harga Konsumen (CPI) dan ramalan
Table India – Produk dan Prakiraan Domestik Bruto
Table India Toilet Paper Market: Habiskan sebagai proporsi PDB (%)
Table India Toilet Paper Market: Konsumsi per kapita (Populasi)

Perusahaan disebutkan

Wintex Paper Products Private Limited
Pudumjee Hygiene Products Ltd.
Origami Cellulo Private Limited
Chemical Corporation
Avantha Group