The Serbia tea industry is projected to add USD 3.1 bernilai juta oleh 2030, maju pada tingkat tahunan sebesar 2.5% over the 2025–2030 period. Beneath this modest headline growth, the market remains constrained by price sensitivity and persistent macroeconomic pressure. Volumes continue to decline, albeit at a slower pace, as households preserve baseline consumption through discount purchasing and downtrading to lower-priced alternatives. The category is mature and highly seasonal, with demand concentrated in colder months, while warmer periods expose tea to intensified competition from coffee and soft drinks, resulting in uneven consumption patterns across the year.
Pricing remains the dominant variable shaping purchasing decisions. Brand loyalty has weakened as promotional activity becomes increasingly structural rather than tactical, and private label offerings are steadily gaining traction in a value-driven retail environment. Although overall category performance is subdued, herbal and traditional medicinal-style teas provide a stabilising force. Anchored in longstanding cultural practices and reinforced by rising health awareness, these products benefit from positioning around immune support and everyday wellbeing, enabling fruit and herbal infusions to outperform more traditional segments.
Looking ahead, the market is expected to maintain a gradual value expansion trajectory, though growth potential will remain capped by economic headwinds and high category maturity. Incremental upside is likely to stem from functional and selective premium innovation, including formulations tailored to specific health concerns and the introduction of globally inspired niche concepts. The increasing penetration of home coffee machines may also create adjacent opportunities for tea capsules and other convenient formats, broadening usage occasions and modernising the category’s image.
Distribution dynamics reflect this transitional phase. Small neighbourhood stores continue to dominate, serving frequent, low-ticket purchases and maintaining strong local accessibility. Modern supermarkets are expanding their footprint, enhancing assortment depth and in-store visibility, while e-commerce—though starting from a low base—is growing at a faster pace, supported by improved delivery infrastructure and rising demand for convenience among urban consumers. Overall, disciplined price management, deeper functional positioning and channel diversification will shape the Serbian tea market’s evolution over the medium term.
Explore the latest trends and data points in the tea market across Serbia. Updated in 2025, this report provides historical benchmarks and long-term projections through 2030, covering segment dynamics and category developments.
Isi Laporan
Angka ukuran pasar tahunan dinyatakan dalam (Ton/USD), merentang 2020 ke 2030. Kumpulan data mencakup aktual historis dan prakiraan, bersama dengan perhitungan CAGR untuk periode historis dan proyeksi.
Segmentasi Pasar
The segmentation of the Serbia tea market is outlined below:
Jenis produk – mis., black tea, fruit and herbal tea, green tea, instant tea, yang lain, RTD tea
Type – mis., conventional, organic
Saluran distribusi – mis., bar dan HoReCa, toko serba ada, discounters, hipermarket, toko kelontong kecil, supermarket, yang lain
Makroekonomi & Indikator Demografi
Konteks pendukung meliputi:
Jumlah penduduk
Indeks Harga Konsumen (IHK)
Produk Domestik Bruto (PDB)
Konsumsi per kapita
Belanja konsumen sebagai persentase PDB
Variabel-variabel ini meningkatkan pemahaman tentang potensi konsumsi dan tren makroekonomi yang mempengaruhi pasar.
Lanskap Kompetitif: Analisis Pangsa Pasar
This section delivers market share statistics for the tea market in Serbia, membantu pembaca menilai kinerja merek dan dinamika persaingan. Pemain terkemuka yang ditampilkan termasuk: Aleva ad, Bilje Borca D.O.O., FRUCTUS D.O.O., Institut za proucavanje lekovitog bilja Dr Josif Pancic, Jadar Pak d.o.o., Kirka Corporation d.o.o., KRUGER GmbH & Bersama. KG, Laurens Spethmann Holding AG & Bersama. KG, MACVAL TEA d.o.o., Podravka d.d., Rigden doo, Small Tree doo, Teekanne GmbH & CO. kg, UNIJAPAK d.o.o., Yumis d.o.o., dll..
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea, black tea, fruit and herbal tea, green tea, instant tea, other tea and RTD tea categories.
Analisis pangsa pasar tercakup dalam laporan:
Serbia tea market share
Serbia black tea market share
Serbia fruit and herbal tea market share
Serbia green tea market share
Serbia instant tea market share
Serbia other tea market share
Serbia RTD tea market share
Mengapa Memilih Laporan Ini?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Minta sampel yang telah diedit untuk melihat pratinjau struktur data dan kualitas presentasi sebelum membeli.
Kiriman Termasuk
Laporan PDF terstruktur secara profesional
Buku data EXCEL lengkap dengan angka tahun demi tahun dan segmentasi multidimensi dari 2020 ke 2030
Daftar isi
DAFTAR ISI
Segmentasi Pasar
Tinjauan Pasar
Serbia Tea Market – Analisis Jenis Produk
Serbia Tea Market – Type Analysis
Serbia Tea Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan/Merek
Aleva ad
Bilje Borca D.O.O.
FRUCTUS D.O.O.
Institut za proucavanje lekovitog bilja Dr Josif Pancic
Jadar Pak d.o.o.
…
Data dan Prakiraan Makroekonomi
Metodologi Penelitian
Penafian
GAMBAR DAN TABEL
Table Serbia Tea Market Size 2020-2030
Chart Serbia Tea Market, Pertumbuhan Bersih, 2020-2030
Chart Serbia Tea Market, Tingkat Pertumbuhan, 2020-2030
Table Serbia Tea Market by Product Type, 2020-2030
Chart Serbia Tea Market by Product Type, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Serbia Tea Market by Product Type, 2020-2030
Table Serbia Tea Market by Type, 2020-2030
Chart Serbia Tea Market by Type, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Serbia Tea Market by Type, 2020-2030
Table Serbia Tea Market by Distribution Channel, 2020-2030
Chart Serbia Tea Market by Distribution Channel, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Serbia Tea Market by Distribution Channel, 2020-2030
Table Serbia Tea Market Share (%), oleh Perusahaan, 2020-2025
Chart Serbia Tea Market, oleh Perusahaan, 2025
Table Serbia Tea Market Share (%), oleh Merek, 2020-2025
Chart Serbia Tea Market, oleh Merek, 2025
Table Serbia – Populasi (Jutaan) dan Prakiraan
Table Serbia – Indeks Harga Konsumen (IHK) dan Prakiraan
Table Serbia – Produk Domestik Bruto dan Prakiraan
Table Serbia Tea Market: Belanja sebagai Proporsi PDB (%)
Table Serbia Tea Market: Konsumsi per Kapita (Populasi)
Perusahaan Disebutkan
The companies featured in this report include:
Aleva ad
Bilje Borca D.O.O.
FRUCTUS D.O.O.
Institut za proucavanje lekovitog bilja Dr Josif Pancic
Jadar Pak d.o.o.
Kirka Corporation d.o.o.
KRUGER GmbH & Bersama. KG
Laurens Spethmann Holding AG & Bersama. KG
MACVAL TEA d.o.o.
Podravka d.d.
Rigden doo
Small Tree doo
Teekanne GmbH & CO. kg
UNIJAPAK d.o.o.
Yumis d.o.o.