Di antara 2025 Dan 2030, the Netherlands tea market is projected to add USD 55.0 bernilai juta, implying a compound annual growth rate of around 3.1%. The expansion reflects a pattern of value uplift alongside modest volume contraction, underscoring a structurally maturing category. Retail revenues continue to edge higher even as total tonnage declines, driven in part by a gradual shift from heavier black tea formats toward lighter fruit and herbal infusions, as well as a behavioural move from multi-cup teapot preparation to single-serve brewing. This transition reduces waste and compresses unit weight per purchase, reinforcing a lighter consumption model without undermining overall category relevance.
Traditional black tea is steadily losing ground, while mainstream green tea faces broader pressure. Matcha, Namun, stands out as a relative bright spot, benefiting from strong social media visibility and heightened engagement among younger and female consumers. Its association with premium cues and functional positioning has made it a focal point for higher-value growth. More broadly, rising health and fitness awareness is shifting attention from “free-from” claims toward explicit functional benefits, including digestive support, gut health, hydration and recovery for active lifestyles, mood regulation and weight management. These evolving expectations are creating headroom for herbal blends, speciality teas and loose-leaf formats positioned around efficacy and ingredient integrity.
Looking ahead, the market is expected to maintain a combination of stable-to-soft volumes and continued value gains. Global supply chain uncertainty and climate-related pressures may add further upward pressure to average prices, reinforcing premiumisation dynamics. Competitive positioning is increasingly shaped by pricing strategy and value perception, with brands emphasising natural ingredients, sustainability credentials and clean-label formulations outperforming peers that lack clear differentiation.
Supermarkets remain the primary sales channel, though their share is gradually diluted by the expansion of discount retailers and specialist health-oriented outlets. Beauty and wellness retail formats are benefiting from the functionalisation of tea, while e-commerce, despite healthy growth rates, retains a limited structural share given tea’s compact format and habitual purchase nature. Overall, the Dutch tea market is transitioning from bulk-oriented everyday consumption toward a lighter, function-driven and sustainability-conscious maturity phase, where value creation hinges on differentiation and lifestyle alignment rather than incremental volume growth.
This data-centric report offers a comprehensive overview of the tea market in Netherlands. Updated in 2025, it delivers detailed historical data from 2020 onward and forward-looking projections through 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.
What’s Inside the Report
Annual market size figures expressed in (Tons/EUR/USD), spanning 2020 ke 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Segmentasi Pasar
The segmentation of the Netherlands tea market is outlined below:
Product type – e.g., black tea, fruit and herbal tea, green tea, instant tea, yang lain, RTD tea
Type – e.g., conventional, organic
Packaging type – e.g., flexible packaging, glass containers, metal cans, paper containers, rigid plastic packaging
Saluran distribusi – e.g., bars and HoReCa, discounters, perdagangan elektronik, hypermarkets, toko kelontong kecil, supermarkets, tobacco/liquor/tea shop, yang lain
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Indeks Harga Konsumen (IHK)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Lanskap Kompetitif: Market Share Analysis
The study outlines the distribution of market share among key players in the tea industry in Netherlands, offering visibility into brand dominance and market leadership. Major participants include: Aimia Foods Limited, Associated British Foods plc, East West Tea Company, LLC, Ecotone, Jacob Hooy & Co. B.V., JDE Peet’s N.V., La Place BV, Lipton Teas and Infusions, Nestle S.A., Simon Levelt BV, The Hain Celestial Group, Inc., etc.
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea, black tea, loose black tea, black tea bags, fruit and herbal tea, green tea, instant tea, other tea and RTD tea categories.
Market share analysis covered in the report:
Netherlands tea market share
Netherlands black tea market share
Netherlands loose black tea market share
Netherlands black tea bags market share
Netherlands fruit and herbal tea market share
Netherlands green tea market share
Netherlands instant tea market share
Netherlands other tea market share
Netherlands RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 ke 2030
Daftar isi
DAFTAR ISI
Segmentasi Pasar
Tinjauan Pasar
Netherlands Tea Market – Product Type Analysis
Netherlands Tea Market – Type Analysis
Netherlands Tea Market – Packaging Type Analysis
Netherlands Tea Market – Analisis Saluran Distribusi
Company/Brand Shares Analysis
Aimia Foods Limited
Associated British Foods plc
East West Tea Company, LLC
Ecotone
Jacob Hooy & Co. B.V.
…
Data dan Prakiraan Makroekonomi
Metodologi Penelitian
Penafian
GAMBAR DAN TABEL
Table Netherlands Tea Market Size 2020-2030
Chart Netherlands Tea Market, Pertumbuhan Bersih, 2020-2030
Chart Netherlands Tea Market, Tingkat Pertumbuhan, 2020-2030
Table Netherlands Tea Market by Product Type, 2020-2030
Chart Netherlands Tea Market by Product Type, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Netherlands Tea Market by Product Type, 2020-2030
Table Netherlands Tea Market by Type, 2020-2030
Chart Netherlands Tea Market by Type, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Netherlands Tea Market by Type, 2020-2030
Table Netherlands Tea Market by Packaging Type, 2020-2030
Chart Netherlands Tea Market by Packaging Type, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Netherlands Tea Market by Packaging Type, 2020-2030
Table Netherlands Tea Market by Distribution Channel, 2020-2030
Chart Netherlands Tea Market by Distribution Channel, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Netherlands Tea Market by Distribution Channel, 2020-2030
Table Netherlands Tea Market Share (%), oleh Perusahaan, 2020-2025
Chart Netherlands Tea Market, oleh Perusahaan, 2025
Table Netherlands Tea Market Share (%), oleh Merek, 2020-2025
Chart Netherlands Tea Market, oleh Merek, 2025
Table Netherlands – Populasi (Jutaan) dan Prakiraan
Table Netherlands – Indeks Harga Konsumen (IHK) dan Prakiraan
Table Netherlands – Produk Domestik Bruto dan Prakiraan
Table Netherlands Tea Market: Belanja sebagai Proporsi PDB (%)
Table Netherlands Tea Market: Konsumsi per Kapita (Populasi)
Perusahaan Disebutkan
The companies featured in this report include:
Aimia Foods Limited
Associated British Foods plc
East West Tea Company, LLC
Ecotone
Jacob Hooy & Co. B.V.
JDE Peet’s N.V.
La Place BV
Lipton Teas and Infusions
Nestle S.A.
Simon Levelt BV
The Hain Celestial Group, Inc.