Malaysia Perfume Market 2025

The Malaysia perfume market is on a strong upward trajectory, with projections indicating an expansion of USD 221.9 million at a CAGR of nearly 13.6% melalui 2030. This growth is being driven by a confluence of factors, including rising disposable incomes, accelerating urbanization, and heightened exposure to global beauty trends. As Malaysian consumers become increasingly fashion-conscious and invested in personal grooming, demand is surging across both premium and mass-market fragrance segments. The market’s dynamism is further amplified by the rapid adoption of e-commerce, which has democratized access to a broader spectrum of perfume brands, from affordable local offerings to high-end international labels.

The resurgence of inbound tourism is expected to provide an additional boost to perfume sales, particularly in duty-free retail channels. Perfumes, often positioned alongside luxury fashion accessories in these stores, benefit from impulse purchases by travelers seeking premium fragrances at competitive prices. This trend is likely to gain momentum as tourism rebounds, reinforcing Malaysia’s status as a key shopping destination in Southeast Asia. Meanwhile, retailers are capitalizing on this demand by expanding their fragrance assortments and enhancing in-store experiences to attract both tourists and domestic shoppers.

The premium perfume segment, in particular, holds significant untapped potential, with brands and retailers ramping up investments in aggressive marketing campaigns to elevate consumer spending on luxury scents. High-end players are introducing exclusive collections, limited editions, and personalized fragrance experiences to cater to affluent and aspirational buyers. This strategic focus on premiumization is expected to drive higher margins and brand loyalty, especially among urban consumers who view luxury perfumes as a key component of their lifestyle and self-expression.

E-commerce is rapidly emerging as a dominant force in the market, with its value share projected to grow substantially over the forecast period. Beyond the convenience of home delivery, online platforms are attracting price-sensitive consumers through competitive pricing, frequent discounts, and a vast selection of both local and imported brands. Social commerce and influencer marketing are also playing pivotal roles in shaping purchasing decisions, as digital-savvy shoppers increasingly rely on online reviews and recommendations. As omnichannel retailing gains traction, brands that seamlessly integrate online and offline strategies are likely to outperform competitors in capturing Malaysia’s evolving fragrance market.

This report presents a detailed analysis of the Malaysia perfume market, Menawarkan enam tahun data ukuran pasar historis dan tren pertumbuhan, serta perkiraan yang berwawasan ke depan 2030. Ini mengeksplorasi dinamika khusus kategori dan subkategori, dengan fokus tajam pada perkembangan di seluruh jenis produk, kisaran harga, Saluran Pengemasan dan Distribusi.

Segmentasi pasar

The Malaysia perfume market is structured as follows:
Jenis produk: Parfum pria, Parfum wanita, parfum unisex
Kisaran harga: massa, premi
Kemasan: botol kaca, botol plastik, yang lain (kristal, logam, dll.)
Saluran distribusi: Toko Perawatan Kecantikan dan Pribadi, department store, penjualan langsung, e-commerce, Hypermarket, apotek, yang lain

The Malaysia perfume market is segmented by product type, kisaran harga, Saluran Pengemasan dan Distribusi. The market is classified by product type into men’s perfume, Parfum wanita, dan parfum unisex. Price range segments are divided into mass, dan premium. The packaging segmentation covers glass bottles, botol plastik, dan lainnya (kristal, logam, dll.). Segmentasi saluran distribusi terdiri dari toko kecantikan dan perawatan pribadi, department store, penjualan langsung, e-commerce, Hypermarket, apotek, dan lainnya.

Lanskap kompetitif

Dalam lanskap kompetitif, significant companies profiled in the report include Alliance Cosmetics Sdn Bhd, Bath & Body Works Inc., Berjaya Corporation Berhad, Chanel S.A., Coty Inc., Dolce & Gabbana S.R.L., Elianto Make Up Sdn. Bhd., Euroitalia S.R.L., Berikan Kembali Beauty LLC (GBB), LG Household & Health Care Ltd., L'Occitane International S.A., L'Oreal S.A., LVMH Harus Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Mary Kay Inc., Alam & Bersama, OSHIEN2U SDN. BHD., Puig Sl, Revlon Inc., Shiseido Company Limited, SimplySiti Sdn. Bhd., Sugarbomb Worldwide Sdn. Bhd., The Body Shop International Ltd., Estee Lauder Companies Inc., Tohtonku Sdn. Bhd., Unilever plc, Victoria’s Secret & Bersama. and Wipro Limited.

Laporan ini memberikan penilaian terperinci dari perusahaan terkemuka di dalam pasar parfum, melacak kinerja mereka dari 2020 ke 2024. Wawasan mengungkapkan fluktuasi pangsa pasar, menyoroti kedua pemimpin veteran dan pemain yang muncul.

Mengapa Membeli Laporan Ini?

Obtain precise statistical data and forecasts for the Malaysia perfume market.
Gain in-depth analysis and forecasts for the key segments of the Malaysia perfume market: jenis produk, kisaran harga, Saluran Pengemasan dan Distribusi.
Mengembangkan strategi khusus wilayah dan menetapkan prioritas strategis berdasarkan analisis data yang terlokalisasi.
Gain deep insights into the dynamics of the Malaysia perfume market.
Identifikasi peluang investasi berpotensi tinggi dengan menargetkan sektor pertumbuhan dan tren yang muncul.
Anticipate the future trajectory of the Malaysia perfume market with informed projections.
Nilai lanskap kompetitif untuk menentukan waktu yang ideal untuk memanfaatkan peluang pasar.
Satu lisensi pengguna tak terbatas dalam organisasi yang sama, tanpa biaya tambahan untuk pengguna tambahan.

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Malaysia Perfume Market – Analisis Jenis Produk
Malaysia Perfume Market – Analisis Kisaran Harga
Malaysia Perfume Market – Analisis Pengemasan
Malaysia Perfume Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
Alliance Cosmetics Sdn Bhd
Bath & Body Works, Inc.
Berjaya Corporation Berhad
Chanel S.A..
Coty Inc..
Dolce & Gabbana S.R.L..
Elianto Make Up Sdn. Bhd.
Euroitalia S.R.L.
Berikan Kembali Beauty LLC (GBB)
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Malaysia Perfume Market 2020-2030
Chart Malaysia Perfume Market, Pertumbuhan bersih, 2020-2030
Chart Malaysia Perfume Market, Tingkat pertumbuhan, 2020-2030
Table Malaysia Perfume Market by Product Type, 2020-2030
Chart Malaysia Perfume Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Malaysia Perfume Market by Product Type, 2020-2030
Table Malaysia Perfume Market by Price Range, 2020-2030
Chart Malaysia Perfume Market by Price Range, CAGR Historis dan Prakiraan, 2020-2030
Chart Malaysia Perfume Market by Price Range, 2020-2030
Table Malaysia Perfume Market by Packaging, 2020-2030
Chart Malaysia Perfume Market by Packaging, CAGR Historis dan Prakiraan, 2020-2030
Chart Malaysia Perfume Market by Packaging, 2020-2030
Table Malaysia Perfume Market by Distribution Channel, 2020-2030
Chart Malaysia Perfume Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Malaysia Perfume Market by Distribution Channel, 2020-2030
Table Malaysia Perfume Market Share (%), oleh perusahaan, 2020-2024
Chart Malaysia Perfume Market, oleh perusahaan, 2024
Table Malaysia Perfume Market Share (%), oleh merek, 2020-2024
Chart Malaysia Perfume Market, oleh merek, 2024
Table Malaysia – Populasi (Jutaan) dan ramalan
Table Malaysia – Indeks Harga Konsumen (CPI) dan ramalan
Table Malaysia – Produk dan Prakiraan Domestik Bruto
Table Malaysia Perfume Market: Habiskan sebagai proporsi PDB (%)
Table Malaysia Perfume Market: Konsumsi per kapita (Populasi)

Perusahaan disebutkan

Alliance Cosmetics Sdn Bhd
Bath & Body Works, Inc.
Berjaya Corporation Berhad
Chanel S.A..
Coty Inc..
Dolce & Gabbana S.R.L..
Elianto Make Up Sdn. Bhd.
Euroitalia S.R.L.
Berikan Kembali Beauty LLC (GBB)
LG Household & Health Care, Ltd.
L'Occitane International S.A..
L'Oreal S.A..
LVMH Harus Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
Mary Kay Inc.
Alam & Bersama
OSHIEN2U SDN. BHD.
Puig Sl
Revlon, Inc.
Perusahaan Shiseido, Terbatas
SimplySiti Sdn. Bhd.
Sugarbomb Worldwide Sdn. Bhd.
The Body Shop International Ltd.
Estee Lauder Companies Inc.
Tohtonku Sdn. Bhd.
Unilever plc
Victoria’s Secret & Bersama.
Wipro Limited