The Chinese home care market is projected to grow from USD 19.0 miliar masuk 2025 ke USD 21.8 miliar oleh 2030, reflecting a 2.76% CAGR, as the sector adapts to shifting consumer priorities amid economic uncertainty. While the market demonstrates resilience due to the essential nature of cleaning products, its evolution is being shaped by two dominant forces: the rise of interest-based e-commerce and a recalibration of premiumization trends, both of which are redefining competitive dynamics and consumption patterns.
Digital commerce transformation has emerged as the most disruptive growth driver, with platforms like Douyin and Xiaohongshu revolutionizing product discovery and purchase behaviors. These channels have successfully merged entertainment with commerce, leveraging short-form video content and influencer marketing to drive impulse purchases, particularly in categories like surface care and dishwashing. The ability to demonstrate product efficacy in real-time has proven especially effective for niche offerings, including plant-based cleaners and specialized formulations for delicate fabrics or pet-friendly households. This shift toward performance-based marketing has enabled agile domestic brands to gain share against multinational incumbents, intensifying competition and accelerating innovation cycles.
Simultaneously, the market is experiencing a pragmatic reevaluation of premiumization. Where consumers previously favored high-end products with sophisticated fragrances or eco-friendly claims, economic pressures have spurred demand for multifunctional yet affordable alternatives. Categories like detergent tablets and concentrated cleaners are gaining traction by balancing efficacy with cost efficiency, while private label offerings from membership retailers carve out larger market shares. However, premium segments aren’t disappearing – they’re evolving. Growth persists in hygiene-adjacent niches such as germ-killing toilet cleaners and infant-safe detergents, where perceived health benefits justify higher price points. The challenge for brands lies in articulating tangible value, whether through smart appliance compatibility (e.g., dishwasher-safe formulations) or AI-personalized solutions in air care.
This report presents a detailed analysis of the China home care market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type and distribution channel.
Report Highlights
Designed for business leaders and strategists, this report offers a data-rich overview of the China home care market from 2020 ke 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Tons/CNY/USD), with compound annual growth rates (CAGR) calculated for both periods. The analysis spans key dimensions such as product type, packaging type and distribution channel. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 ke 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Segmentasi Pasar
The China home care market is structured as follows:
Product type – e.g., air fresheners (aerosol air fresheners, car air fresheners, gel air fresheners, liquid air fresheners, yang lain), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols), laundry care (fabric softeners, laundry aids, laundry detergents), polishes (floor polish, furniture polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, scouring agents), toilet care (in-cistern cleaners, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Saluran distribusi – e.g., toko serba ada, direct selling, discounters, perdagangan elektronik, general merchandise stores, health and beauty stores, hypermarkets, toko kelontong kecil, supermarkets, yang lain
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IHK), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Lanskap Kompetitif: Market Share Analysis
The report provides an overview of market share among leading firms in the home care sector in China, reflecting a mix of established brands and emerging competitors. Companies profiled include:
Amway Corporation
Beijing Lvsan Chemistry Co., Ltd.
Cheerwin Group Co., Ltd.
Chengdu Rainbow Group
Guangdong Sukgarden Biological Technology Co., Ltd.
Guangzhou Blue Moon Co., Ltd. (Blue Moon)
Guangzhou Haodi Group Co., Ltd.
Guangzhou Liby Enterprise Group Co., Ltd.
Guangzhou Lonkey Industry Co., Ltd.
Hangzhou Transfar Commodity Co., Ltd.
Hebei Kangda Co., Ltd.
Hutchison Whampoa Limited (HWL)
Kao Corporation
Kobayashi Pharmaceutical Co., Ltd.
Lam Soon Group
Nice Group (AGV Products Corporation)
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Shanghai Soap Factory Ltd.
Shanghai Solunar Science & Technology Co., Ltd.
Shanxi Coking Co., Ltd.
The Procter & Gamble Company (P&G)
Unilever PLC
Whealthfields Lohmann Pte Ltd.
Xian Kaimi Co., Ltd.
Zhejiang Dongnan Chuanpai Daily Co., Ltd.
Zhongshan Lanju Daily Use Products Co., Ltd.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the China home care sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 ke 2030
Daftar isi
DAFTAR ISI
Temuan Utama
Segmentasi Pasar
Tinjauan Pasar
China Home Care Market – Product Type Analysis
China Home Care Market – Packaging Type Analysis
China Home Care Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
Amway Corporation
Beijing Lvsan Chemistry Co., Ltd.
Cheerwin Group Co., Ltd.
Chengdu Rainbow Group
Guangdong Sukgarden Biological Technology Co., Ltd.
Guangzhou Blue Moon Co., Ltd. (Blue Moon)
Guangzhou Haodi Group Co., Ltd.
Guangzhou Liby Enterprise Group Co., Ltd.
Guangzhou Lonkey Industry Co., Ltd.
…
Data dan Prakiraan Makroekonomi
Metodologi Penelitian
Penafian
GAMBAR DAN TABEL
Table China Home Care Market 2020-2030
Chart China Home Care Market, Pertumbuhan Bersih, 2020-2030
Chart China Home Care Market, Tingkat Pertumbuhan, 2020-2030
Table China Home Care Market by Product Type, 2020-2030
Chart China Home Care Market by Product Type, Sejarah dan Prakiraan CAGR, 2020-2030
Chart China Home Care Market by Product Type, 2020-2030
Table China Home Care Market by Packaging Type, 2020-2030
Chart China Home Care Market by Packaging Type, Sejarah dan Prakiraan CAGR, 2020-2030
Chart China Home Care Market by Packaging Type, 2020-2030
Table China Home Care Market by Distribution Channel, 2020-2030
Chart China Home Care Market by Distribution Channel, Sejarah dan Prakiraan CAGR, 2020-2030
Chart China Home Care Market by Distribution Channel, 2020-2030
Table China Home Care Market Share (%), oleh Perusahaan, 2020-2024
Chart China Home Care Market, oleh Perusahaan, 2024
Table China Home Care Market Share (%), oleh Merek, 2020-2024
Chart China Home Care Market, oleh Merek, 2024
Table China – Populasi (Jutaan) dan Prakiraan
Table China – Indeks Harga Konsumen (IHK) dan Prakiraan
Table China – Produk Domestik Bruto dan Prakiraan
Table China Home Care Market: Belanja sebagai Proporsi PDB (%)
Table China Home Care Market: Konsumsi per Kapita (Populasi)