Menurut data terbaru, the market size of the hair care products industry in Nigeria is expected to rise by USD 356.2 Juta dengan CAGR OF 15.5% di akhir 2029. One of the primary driving factors is the increasing awareness and importance of personal grooming and hygiene among Nigeria consumers. As the population becomes more conscious of their appearance and well-being, there is a growing demand for a wide range of hair care products, from basic shampoos and conditioners to specialized treatments for issues such as dandruff, hair fall, and scalp health. This trend is particularly noticeable among the younger demographic and urban residents, who are more exposed to global beauty trends and standards.
Another significant driver is the rising disposable incomes and improving economic conditions in Nigeria. As more consumers have greater spending power, there is an increased willingness to invest in higher-quality and premium hair care products. This economic uplift allows for a shift from basic, mass-market products to more specialized solutions that cater to specific hair care needs, such as anti-hair fall treatments and hair nourishment products. The expanding middle class plays a crucial role in this shift, driving demand for products that offer enhanced benefits and superior quality.
The report offers a comprehensive evaluation of the Nigeria hair care products market, menyajikan data penting tentang ukuran pasar historis, pola pertumbuhan, dan proyeksi di masa depan. Ini memberikan rincian menyeluruh dari segmen pasar dan sub-segmen, dengan fokus pada variabel kunci seperti produk, harga, bahan pengemasan, dan saluran distribusi. This comprehensive evaluation aids in identifying the growth potential within the hair care products industry.
Segmentasi pasar
The hair care products market in Nigeria is classified into the following segments:
Produk: kondisioner, pewarna rambut, perawatan rambut rontok, Perm dan relaksasi, Perawatan Rambut Salon, Shampo, agen penata gaya, yang lain
Harga: massa, premi
Bahan pengemasan: Kemasan yang fleksibel, kaca, logam, plastik kaku, yang lain
Saluran distribusi: toko serba ada, supermarket dan hypermarket, toko kelontong kecil, Toko Kesehatan dan Kecantikan, penjualan langsung, e-commerce, salon rambut, yang lain
The Nigeria hair care products market is segmented on the basis of product, harga, bahan pengemasan, dan saluran distribusi. Based on product, the hair care products market in Nigeria is categorized into conditioners, pewarna rambut, perawatan rambut rontok, Perm dan relaksasi, Perawatan Rambut Salon, Shampo, agen penata gaya, dan lainnya. On the basis of pricing, the hair care products market in Nigeria has been segmented into mass, dan premium. By packaging material, the hair care products market in Nigeria has been segmented into flexible packaging, kaca, logam, plastik kaku, dan lainnya. Based upon distribution channel, the hair care products market in Nigeria is also categorized into convenience stores, supermarket dan hypermarket, toko kelontong kecil, Toko Kesehatan dan Kecantikan, penjualan langsung, e-commerce, salon rambut, dan lainnya.
Lanskap kompetitif
The Nigeria hair care products market is highly competitive. The prominent players operating in the Nigeria hair care products market include Franemm Industries Limited, N.N. FEMS Industries Ltd., L'Oreal S.A., SoulMate Industries Limited, Grup Godrej, Dabur India Limited, Edysmart Nigeria Limited, Revlon Inc., Zenon Laboratories and Chemical Industries Limited, Procter & Perusahaan Gamble (P&G), Perusahaan Colgate-Palmolive, Unilever plc, Dr Miracle’s Inc., El-Hazy Glittas Limited, Yduona Cosmetics Company, Dubas’n’Ches Commodity Company Limited, Luster Products Inc., McBride plc, Hoyu Co. Ltd., Oriflame Cosmetics S.A., Kenvue Inc., Henkel AG & Bersama. Kgaa, House Of Cheatham Inc., Recare Limited (Natures Gentle Touch), PZ Cussons Plc.
The report presents a detailed analysis of the Nigeria hair care products market, Berfokus pada kinerja perusahaan besar di antara 2019 Dan 2023. Data ini menawarkan wawasan yang berharga tentang fluktuasi pangsa pasar, mengidentifikasi pemimpin mapan dan pendakian pendatang baru. Informasi tersebut memberi perusahaan alat yang diperlukan untuk meningkatkan posisi strategis mereka dan tetap kompetitif, Bahkan ketika kondisi pasar berkembang.
Mengapa Membeli Laporan Ini?
Obtain precise statistical data and forecasts for the Nigeria hair care products market.
Mengembangkan strategi khusus wilayah dan menetapkan prioritas strategis berdasarkan analisis data yang terlokalisasi.
Gain deep insights into the dynamics of the Nigeria hair care products market.
Identifikasi peluang investasi berpotensi tinggi dengan menargetkan sektor pertumbuhan dan tren yang muncul.
Anticipate the future trajectory of the Nigeria hair care products market with informed projections.
Nilai lanskap kompetitif untuk menentukan waktu yang ideal untuk memanfaatkan peluang pasar.
Daftar isi
DAFTAR ISI
Temuan kunci
Laporan Lingkup
Metodologi Penelitian
Market overviewNigeria hair care products market – analisis produk
Nigeria hair care products market – Analisis Harga
Nigeria hair care products market – Analisis Bahan Pengemasan
Nigeria hair care products market – Analisis Saluran Distribusi
Pemain kunci dan pangsa pasar
– Franemm Industries Limited
– N.N. FEMS Industries Ltd.
– L'Oreal S.A..
– SoulMate Industries Limited
– Grup Godrej
…
Data dan perkiraan ekonomi makro
Penafian
Angka dan tabel
Table Nigeria hair care products market 2019-2029
Chart Nigeria hair care products market, pertumbuhan bersih, 2019-2029
Chart Nigeria hair care products market, tingkat pertumbuhan, 2019-2029
Table Nigeria hair care products market by product, 2019-2029
Chart Nigeria hair care products market by product, CAGR Historis dan Prakiraan, 2019-2029
Chart Nigeria hair care products market by product, 2019-2029
Table Nigeria hair care products market by pricing, 2019-2029
Chart Nigeria hair care products market by pricing, CAGR Historis dan Prakiraan, 2019-2029
Chart Nigeria hair care products market by pricing, 2019-2029
Table Nigeria hair care products market by packaging material, 2019-2029
Chart Nigeria hair care products market by packaging material, CAGR Historis dan Prakiraan, 2019-2029
Chart Nigeria hair care products market by packaging material, 2019-2029
Table Nigeria hair care products market by distribution channel, 2019-2029
Chart Nigeria hair care products market by distribution channel, CAGR Historis dan Prakiraan, 2019-2029
Chart Nigeria hair care products market by distribution channel, 2019-2029
Table Nigeria hair care products market share (%), oleh perusahaan, 2019-2023
Chart Nigeria hair care products market, oleh perusahaan, 2023
Table Nigeria hair care products market share (%), oleh merek, 2019-2023
Chart Nigeria hair care products market, oleh merek, 2023
Table Nigeria – populasi (jutaan) dan ramalan
Table Nigeria – Indeks Harga Konsumen (CPI) dan ramalan
Table Nigeria – Produk dan Prakiraan Domestik Bruto
Table Nigeria hair care products market: Habiskan sebagai proporsi PDB (%)
Table Nigeria hair care products market: Konsumsi per kapita (populasi)