Tanzania coffee sales are projected to increase by USD 54.6 million between 2025 Dan 2030, reflecting a compound annual growth rate of 6.5%. Expansion is supported by steady demographic growth and accelerating urbanisation, which are broadening the consumer base and reinforcing habitual hot beverage consumption. Affordable pricing and wide availability continue to anchor demand across income tiers, ensuring that hot beverages retain a central position in both rural and urban households. Volume growth remains closely linked to population dynamics, while incremental value gains are gradually emerging through format diversification.
Mainstream black coffee formats continue to dominate, particularly in lower-income segments where loose and minimally packaged products remain prevalent due to cost considerations. However, the expansion of the urban middle class is fostering rising demand for packaged and more premium-positioned offerings, including convenient single-serve and branded variants. As Tanzania is also a significant producer, domestic consumption still accounts for a relatively modest share of total output, prompting renewed emphasis on stimulating local uptake as a means of mitigating export concentration risk. Culturally embedded preparation styles reinforce consumption frequency and embed the category firmly within household and social rituals.
At the same time, product segmentation is gradually widening. Health-oriented and differentiated variants are gaining traction among urban, higher-income and female consumers, supported by growing awareness around wellness and weight management. Nonetheless, the pace of premium penetration is moderated by enduring price sensitivity and entrenched preferences for basic loose formats in rural areas. This results in a layered market structure where mass-market demand coexists with emerging niche segments.
Competitive dynamics are largely shaped by domestic manufacturers, which benefit from established brand equity and extensive distribution reach. Imported brands face constraints related to pricing and channel coverage, limiting their expansion potential. Distribution remains centred on neighbourhood retail outlets that cater to frequent, small-value purchases, while modern supermarkets are increasing their relevance for packaged and higher-value products. E-commerce penetration remains modest overall but is rising steadily among urban professionals. Over the medium term, Tanzania’s market is expected to continue evolving from a foundation of entrenched consumption toward gradual upgrading in packaging, premiumisation and health positioning, even as competition from alternative beverages tempers the speed of structural transformation.
This structured market report presents a detailed view of the coffee industry in Tanzania. Updated in 2025, it compiles historical market data from 2020 onward and offers projections through 2030. The report is designed for data users seeking precise market sizing, segmentation, and forecast analysis.
What’s Inside the Report
Annual market size figures expressed in (Tons/USD), spanning 2020 ke 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Segmentasi Pasar
The segmentation of the Tanzania coffee market is outlined below:
Jenis produk – e.g., ground coffee, instant coffee, whole beans
Saluran distribusi – e.g., bar dan HoReCa, forecourts, hypermarkets, toko kelontong kecil, supermarkets, yang lain
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Indeks Harga Konsumen (IHK)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Lanskap Kompetitif: Market Share Analysis
Updated market share data for major industry players in Tanzania coffee market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Afri Tea and Coffee Blenders (1963) Ltd., C. Dorman Ltd., Chai Bora Limited, Nestle S.A., Tanganyika Instant Coffee Public Limited Company (TANICA PLC), etc.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 ke 2030
Daftar isi
DAFTAR ISI
Segmentasi Pasar
Tinjauan Pasar
Tanzania Coffee Market – Analisis Jenis Produk
Tanzania Coffee Market – Analisis Saluran Distribusi
Company/Brand Shares Analysis
Afri Tea and Coffee Blenders (1963) Ltd.
C. Dorman Ltd.
Chai Bora Limited
Nestle S.A.
Tanganyika Instant Coffee Public Limited Company (TANICA PLC)
…
Data dan Prakiraan Makroekonomi
Metodologi Penelitian
Penafian
GAMBAR DAN TABEL
Table Tanzania Coffee Market Size 2020-2030
Chart Tanzania Coffee Market, Pertumbuhan Bersih, 2020-2030
Chart Tanzania Coffee Market, Tingkat Pertumbuhan, 2020-2030
Table Tanzania Coffee Market by Product Type, 2020-2030
Chart Tanzania Coffee Market by Product Type, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Tanzania Coffee Market by Product Type, 2020-2030
Table Tanzania Coffee Market by Distribution Channel, 2020-2030
Chart Tanzania Coffee Market by Distribution Channel, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Tanzania Coffee Market by Distribution Channel, 2020-2030
Table Tanzania Coffee Market Share (%), oleh Perusahaan, 2020-2025
Chart Tanzania Coffee Market, oleh Perusahaan, 2025
Table Tanzania Coffee Market Share (%), oleh Merek, 2020-2025
Chart Tanzania Coffee Market, oleh Merek, 2025
Table Tanzania – Populasi (Jutaan) dan Prakiraan
Table Tanzania – Indeks Harga Konsumen (IHK) dan Prakiraan
Table Tanzania – Produk Domestik Bruto dan Prakiraan
Table Tanzania Coffee Market: Belanja sebagai Proporsi PDB (%)
Table Tanzania Coffee Market: Konsumsi per Kapita (Populasi)
Perusahaan Disebutkan
This report profiles the following Tanzania Coffee companies:
Afri Tea and Coffee Blenders (1963) Ltd.
C. Dorman Ltd.
Chai Bora Limited
Nestle S.A.
Tanganyika Instant Coffee Public Limited Company (TANICA PLC)