Romania Beauty and Personal Care Products Market 2025

Romania’s beauty and personal care market is undergoing a fundamental transformation, projected to expand by USD 1.5 billion at an 8.8% CAGR through 2030, reflecting a market increasingly defined by premiumization and conscious consumption rather than volume growth. The sector’s evolution reveals a sophisticated consumer base that prioritizes product efficacy and alignment with personal values over quantity, creating a distinct decoupling between stagnant unit sales and robust value growth. This shift manifests most clearly in the skincare segment, where Romanian consumers demonstrate willingness to trade up to multifunctional formulations that combine anti-aging benefits with sun protection and sensitivity management, effectively consolidating multiple product steps into streamlined routines that appeal to time-pressed urban professionals.

The competitive landscape is responding to these changing preferences through intensive product innovation, with both international brands and local manufacturers reformulating offerings to emphasize clinical efficacy, clean beauty credentials, and sustainability. Vegan and cruelty-free certifications have transitioned from niche differentiators to market expectations, particularly among younger demographics in Bucharest and other urban centers where environmental consciousness runs high. Digital platforms serve as critical discovery channels, with Romanian consumers increasingly researching ingredients and ethical sourcing practices before purchase, forcing brands to adopt unprecedented transparency in their marketing communications.

Distribution channels reflect this premiumization trend, with pharmacy networks gaining share for clinically-positioned skincare while specialty beauty retailers cater to the growing demand for artisan and niche brands. The market’s value growth is further supported by Romania’s expanding middle class and rising disposable incomes, though economic volatility continues to prompt careful spending decisions that favor proven efficacy over experimental purchases. As the market matures, success will increasingly depend on brands’ ability to balance scientific innovation with sustainability commitments while delivering authentic, results-driven propositions in one of Eastern Europe’s most sophisticated beauty markets.

Berfokus pada memberikan wawasan yang dapat ditindaklanjuti, this report explores the Romania beauty and personal care products market, menganalisis kinerja historis dari 2020 ke 2024 dan memberikan ramalan hingga 2030. Itu menilai ukuran pasar, dinamika pertumbuhan, dan tren khusus segmen, menyoroti faktor -faktor yang mendorong perubahan dalam industri ini. By breaking down the market into product type, kisaran harga, consumer group, Bahan Paket Kunci dan Saluran Distribusi, Laporan ini melengkapi pembuat keputusan dengan pemahaman yang jelas tentang lanskap kompetitif dan potensi pertumbuhan.

Segmentasi pasar

The following outlines the segmentation of the Romania beauty and personal care products market:
Jenis produk: bath products, color cosmetics, Deodoran, depilatory products, perfumes and fragrances, Produk Perawatan Rambut, men’s grooming products, oral care, Produk Perawatan Kulit, sun care products
Kisaran harga: premium products, mass products
Consumer group: baby/child, adult
Bahan paket kunci: Kemasan yang fleksibel, kaca, logam, kertas & papan, plastik kaku
Saluran distribusi: Toko Perawatan Kecantikan dan Pribadi, toko serba ada, penjualan langsung, Diskon, e-commerce, salon rambut, Hypermarket, apotek, toko kelontong kecil, supermarket, yang lain

The Romania beauty and personal care products market is categorized by product type, kisaran harga, consumer group, Bahan Paket Kunci dan Saluran Distribusi. The categorization of the market by product type includes bath products, color cosmetics, Deodoran, depilatory products, perfumes and fragrances, Produk Perawatan Rambut, men’s grooming products, oral care, Produk Perawatan Kulit, and sun care products. Price range segmentation includes premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. The key pack material segmentation covers flexible packaging, kaca, logam, kertas & papan, dan plastik yang kaku. Segmentasi saluran distribusi terdiri dari toko kecantikan dan perawatan pribadi, toko serba ada, penjualan langsung, Diskon, e-commerce, salon rambut, Hypermarket, apotek, toko kelontong kecil, supermarket, dan lainnya.

Lanskap kompetitif

The beauty and personal care products market is highly competitive, dengan perusahaan kunci yang diprofilkan dalam laporan ini, including Amway Corporation, Bayer AG, Beiersdorf AG, Chanel S.A., Perusahaan Colgate-Palmolive, Cosmetic Plant Srl, cosnova GmbH, Coty Inc., Dr. Theiss Naturwaren GmbH, Farmec S.A., Gr. Sarantis S.A., Anggota Gruppo SRL, Haleon plc, Henkel AG & Bersama. Kgaa, Inter Parfums Inc., Ivatherm S.R.L., Kallos Cosmetics Kft., Kenvue Inc., LA RIVE S.A., Laboratoires Expanscience, L'Occitane International S.A., L'Oreal S.A., LVMH Harus Hennessy Louis Vuitton SA (LVMH), NAOS SAS, Alam & Bersama, Oriflame Cosmetics S.A., Papillon Laboratoires Cosmetiques S.R.L., Pierre Fabre S.A., Puig Sl, Revlon Inc., Societe BIC S.A., Teva Pharmaceutical Industries Ltd., The Bolton Group, Estee Lauder Companies Inc., Procter & Perusahaan Gamble (P&G), Unilever plc, Wella AG and Yves Rocher sa.

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, menganalisis kinerja mereka dari 2020 ke 2024. Hasilnya menunjukkan perubahan pangsa pasar, menekankan baik pemimpin maupun pendatang baru.

Mengapa Membeli Laporan Ini?

Obtain precise statistical data and forecasts for the Romania beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Romania beauty and personal care products market: jenis produk, kisaran harga, consumer group, Bahan Paket Kunci dan Saluran Distribusi.
Mengembangkan strategi khusus wilayah dan menetapkan prioritas strategis berdasarkan analisis data yang terlokalisasi.
Gain deep insights into the dynamics of the Romania beauty and personal care products market.
Identifikasi peluang investasi berpotensi tinggi dengan menargetkan sektor pertumbuhan dan tren yang muncul.
Anticipate the future trajectory of the Romania beauty and personal care products market with informed projections.
Nilai lanskap kompetitif untuk menentukan waktu yang ideal untuk memanfaatkan peluang pasar.
Satu lisensi pengguna tak terbatas dalam organisasi yang sama, tanpa biaya tambahan untuk pengguna tambahan.

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Romania Beauty and Personal Care Products Market – Analisis Jenis Produk
Romania Beauty and Personal Care Products Market – Analisis Kisaran Harga
Romania Beauty and Personal Care Products Market – Consumer Group Analysis
Romania Beauty and Personal Care Products Market – Analisis Bahan Paket Kunci
Romania Beauty and Personal Care Products Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
Amway Corporation
Bayer AG
Beiersdorf AG
Chanel S.A..
Perusahaan Colgate-Palmolive
Cosmetic Plant Srl
cosnova GmbH
Coty Inc..
Dr. Theiss Naturwaren GmbH
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Romania Beauty and Personal Care Products Market 2020-2030
Chart Romania Beauty and Personal Care Products Market, Pertumbuhan bersih, 2020-2030
Chart Romania Beauty and Personal Care Products Market, Tingkat pertumbuhan, 2020-2030
Table Romania Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Romania Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Price Range, CAGR Historis dan Prakiraan, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Romania Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Consumer Group, CAGR Historis dan Prakiraan, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Romania Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Key Pack Material, CAGR Historis dan Prakiraan, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Romania Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Romania Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Romania Beauty and Personal Care Products Market Share (%), oleh perusahaan, 2020-2024
Chart Romania Beauty and Personal Care Products Market, oleh perusahaan, 2024
Table Romania Beauty and Personal Care Products Market Share (%), oleh merek, 2020-2024
Chart Romania Beauty and Personal Care Products Market, oleh merek, 2024
Table Romania – Populasi (Jutaan) dan ramalan
Table Romania – Indeks Harga Konsumen (CPI) dan ramalan
Table Romania – Produk dan Prakiraan Domestik Bruto
Table Romania Beauty and Personal Care Products Market: Habiskan sebagai proporsi PDB (%)
Table Romania Beauty and Personal Care Products Market: Konsumsi per kapita (Populasi)

Perusahaan disebutkan

Amway Corporation
Bayer AG
Beiersdorf AG
Chanel S.A..
Perusahaan Colgate-Palmolive
Cosmetic Plant Srl
cosnova GmbH
Coty Inc..
Dr. Theiss Naturwaren GmbH
Farmec S.A.
Gr. Sarantis S.A.
Anggota Gruppo SRL
Haleon plc
Henkel AG & Bersama. Kgaa
Parfum Inter, Inc.
Ivatherm S.R.L.
Kallos Cosmetics Kft.
KENVUE INC.
LA RIVE S.A.
Laboratoires Expanscience
L'Occitane International S.A..
L'Oreal S.A..
LVMH Harus Hennessy Louis Vuitton SA (LVMH)
NAOS SAS
Alam & Bersama
Oriflame Cosmetics S.A..
Papillon Laboratoires Cosmetiques S.R.L.
Pierre Fabre S.A.
Puig Sl
Revlon, Inc.
Societe BIC S.A.
Teva Pharmaceutical Industries Ltd.
The Bolton Group
Estee Lauder Companies Inc.
Procter & Perusahaan Gamble (P&G)
Unilever plc
Tingkatkan dengan
Yves Rocher SA