Myanmar Beauty and Personal Care Products Market 2025

The beauty and personal care market in Myanmar navigated a challenging economic landscape marked by inflationary pressures and evolving consumer behaviors. Market players responded with agility, adopting a range of tactical adjustments to sustain engagement and preserve market share. One of the most notable strategies was the proliferation of smaller pack sizes and low-cost alternatives, enabling consumers to maintain access to essential beauty products while managing tighter household budgets. This shift reflects a broader trend of consumption rationalization, with price sensitivity becoming a central factor in purchase decisions.

In parallel, brands increasingly leaned into promotional tactics and alternative marketing channels to stimulate demand. Price discounts became a key lever to boost volume in a sluggish spending environment, while personal selling techniques—including livestreaming and influencer-led content—gained traction as effective methods to connect with consumers in a more direct and relatable manner. Celebrity endorsements were also deployed to reinforce brand visibility and aspiration, khususnya di kalangan yang lebih muda, trend-sensitive segments.

The report offers a comprehensive analysis of the Myanmar beauty and personal care products market, memberikan wawasan terperinci tentang ukuran pasar, tren pertumbuhan historis selama enam tahun terakhir, dan proyeksi berwawasan ke depan 2030. Ini memberikan rincian granular pasar berdasarkan jenis produk, kisaran harga, consumer group and distribution channel, Menyoroti driver utama, tantangan, dan peluang membentuk industri.

Segmentasi pasar

The following outlines the segmentation of the Myanmar beauty and personal care products market:
Jenis produk: bath products, color cosmetics, Deodoran, depilatory products, perfumes and fragrances, Produk Perawatan Rambut, men’s grooming products, oral care, Produk Perawatan Kulit, sun care products
Kisaran harga: premium products, mass products
Consumer group: baby/child, adult
Saluran distribusi: Toko Perawatan Kecantikan dan Pribadi, toko serba ada, e-commerce, Toko barang dagangan umum, salon rambut, Hypermarket, apotek, toko kelontong kecil, supermarket, yang lain

The Myanmar market for beauty and personal care products is divided based on product type, kisaran harga, consumer group and distribution channel. Berdasarkan jenis produk, the market includes bath products, color cosmetics, Deodoran, depilatory products, perfumes and fragrances, Produk Perawatan Rambut, men’s grooming products, oral care, Produk Perawatan Kulit, and sun care products. Price range categories include premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. Segmentasi saluran distribusi terdiri dari toko kecantikan dan perawatan pribadi, toko serba ada, e-commerce, Toko barang dagangan umum, salon rambut, Hypermarket, apotek, toko kelontong kecil, supermarket, dan lainnya.

Lanskap kompetitif

The beauty and personal care products market remains highly competitive, with major players including ​Shwe Pyi Nann Co. Ltd., ABC Beauty Co. Ltd., Beiersdorf AG, Better Way (Thailand) Bersama. Ltd., Perusahaan Colgate-Palmolive, Edgewell Personal Care Brands LLC, Giffarine Skyline Laboratory & Health Care Co. Ltd., ICC International PCL, Kao Corporation, Kenvue Inc., LG Household & Health Care Ltd., Lion Corporation, L'Oreal S.A., Mandom Corporation, Mase Industries Sdn Bhd, NAOS SAS, Nature Republic Co. Ltd., Osotspa Public Company Limited (Osp), Paradise Products Co. Ltd., Reckitt Benckiser Group plc (RB), Revlon Inc., Procter & Perusahaan Gamble (P&G), Tohtonku Sdn. Bhd., Unilever PLC and Yiwu City Sanxiu Commodity Firm.

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, menganalisis kinerja mereka dari 2020 ke 2024. Hasilnya menunjukkan perubahan pangsa pasar, menekankan baik pemimpin maupun pendatang baru.

Mengapa Membeli Laporan Ini?

Obtain precise statistical data and forecasts for the Myanmar beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Myanmar beauty and personal care products market: jenis produk, kisaran harga, consumer group and distribution channel.
Mengembangkan strategi khusus wilayah dan menetapkan prioritas strategis berdasarkan analisis data yang terlokalisasi.
Gain deep insights into the dynamics of the Myanmar beauty and personal care products market.
Identifikasi peluang investasi berpotensi tinggi dengan menargetkan sektor pertumbuhan dan tren yang muncul.
Anticipate the future trajectory of the Myanmar beauty and personal care products market with informed projections.
Nilai lanskap kompetitif untuk menentukan waktu yang ideal untuk memanfaatkan peluang pasar.
Satu lisensi pengguna tak terbatas dalam organisasi yang sama, tanpa biaya tambahan untuk pengguna tambahan.

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Myanmar Beauty and Personal Care Products Market – Analisis Jenis Produk
Myanmar Beauty and Personal Care Products Market – Analisis Kisaran Harga
Myanmar Beauty and Personal Care Products Market – Consumer Group Analysis
Myanmar Beauty and Personal Care Products Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
​Shwe Pyi Nann Co., Ltd.
ABC Beauty Co., Ltd.
Beiersdorf AG
Better Way (Thailand) Bersama., Ltd.
Perusahaan Colgate-Palmolive
Edgewell Personal Care Brands LLC
Giffarine Skyline Laboratory & Health Care Co., Ltd.
ICC International PCL
Kao Corporation
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Myanmar Beauty and Personal Care Products Market 2020-2030
Chart Myanmar Beauty and Personal Care Products Market, Pertumbuhan bersih, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market, Tingkat pertumbuhan, 2020-2030
Table Myanmar Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Myanmar Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Price Range, CAGR Historis dan Prakiraan, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Myanmar Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Consumer Group, CAGR Historis dan Prakiraan, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Myanmar Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Myanmar Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Myanmar Beauty and Personal Care Products Market Share (%), oleh perusahaan, 2020-2024
Chart Myanmar Beauty and Personal Care Products Market, oleh perusahaan, 2024
Table Myanmar Beauty and Personal Care Products Market Share (%), oleh merek, 2020-2024
Chart Myanmar Beauty and Personal Care Products Market, oleh merek, 2024
Meja Myanmar – Populasi (Jutaan) dan ramalan
Meja Myanmar – Indeks Harga Konsumen (CPI) dan ramalan
Meja Myanmar – Produk dan Prakiraan Domestik Bruto
Table Myanmar Beauty and Personal Care Products Market: Habiskan sebagai proporsi PDB (%)
Table Myanmar Beauty and Personal Care Products Market: Konsumsi per kapita (Populasi)

Perusahaan disebutkan

​Shwe Pyi Nann Co., Ltd.
ABC Beauty Co., Ltd.
Beiersdorf AG
Better Way (Thailand) Bersama., Ltd.
Perusahaan Colgate-Palmolive
Edgewell Personal Care Brands LLC
Giffarine Skyline Laboratory & Health Care Co., Ltd.
ICC International PCL
Kao Corporation
KENVUE INC.
LG Household & Health Care, Ltd.
Lion Corporation
L'Oreal S.A..
Mandom Corporation
Mase Industries Sdn Bhd
NAOS SAS
Nature Republic Co., Ltd.
Osotspa Public Company Limited (Osp)
Paradise Products Co., Ltd.
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
Procter & Perusahaan Gamble (P&G)
Tohtonku Sdn. Bhd.
Unilever plc
Yiwu City Sanxiu Commodity Firm