Morocco Beauty and Personal Care Products Market 2025

Morocco’s beauty and personal care market is positioned for steady expansion, with projections indicating growth from USD 1,163.4 juta masuk 2024 ke USD 1,785.5 juta oleh 2030, reflecting a robust 7.4% Tingkat Pertumbuhan Tahunan Senyawa. This growth trajectory emerges against a backdrop of persistent economic headwinds, including modest GDP expansion and elevated inflation levels that continue to pressure household budgets. The constrained economic environment is fostering more value-conscious purchasing behaviors, with consumers increasingly seeking affordable alternatives while maintaining their beauty routines. Namun, demographic shifts are creating countervailing opportunities, as Morocco’s aging population drives demand for anti-aging solutions across gender lines. Manufacturers are responding by expanding specialized offerings beyond traditional women’s skincare into male grooming segments and hybrid categories like anti-aging sun care and complexion products, reflecting evolving beauty norms in the North African market.

The market’s development is being shaped by a unique interplay of traditional practices and modern influences. Morocco’s deep-rooted heritage in natural beauty remedies, particularly argan oil-based formulations, continues to inform product development even as international trends gain traction through digital channels and returning diaspora communities. Urbanization is accelerating demand for sophisticated beauty regimens, while rising tourist inflows – particularly from European and Middle Eastern markets – are exposing local consumers to global brands and premium segments. E-commerce platforms are emerging as critical growth drivers, democratizing access to both international labels and local artisanal brands while enabling price comparison in a cost-sensitive environment. This digital transformation is particularly impactful among younger demographics, who increasingly research ingredients and seek multifunctional products that bridge traditional Moroccan beauty wisdom with clinical efficacy claims.

Distribution channels are undergoing rapid evolution, with pharmacy networks gaining prominence for dermocosmetic and anti-aging products while traditional souks maintain stronghold in herbal and natural remedy segments. The market’s bifurcation is becoming more pronounced, with mass-market brands competing on affordability in core categories like haircare and basic skincare, while premium players target urban elites with science-backed formulations that incorporate both global active ingredients and locally-sourced botanicals. Regulatory alignment with EU cosmetic standards is gradually raising quality benchmarks, encouraging domestic manufacturers to invest in R&D and professional packaging to compete with imported brands. As inflationary pressures persist, successful market players will need to balance price sensitivity with the growing consumer expectation for products that deliver both cultural authenticity and measurable results, particularly in high-growth segments like halal cosmetics and gender-inclusive anti-aging solutions.

Delivering a data-driven perspective on the Morocco beauty and personal care products market, Laporan ini merinci kinerja historis selama enam tahun terakhir dan memproyeksikan tren masa depan 2030. Itu menggali segmentasi pasar, Menganalisis perkembangan di seluruh jenis produk, kisaran harga, consumer group, Bahan Paket Kunci dan Saluran Distribusi.

Segmentasi pasar

The segmentation of the Morocco beauty and personal care products market is outlined below:
Jenis produk: bath products, color cosmetics, Deodoran, depilatory products, perfumes and fragrances, Produk Perawatan Rambut, men’s grooming products, oral care, Produk Perawatan Kulit, sun care products
Kisaran harga: premium products, mass products
Consumer group: baby/child, adult
Bahan paket kunci: Kemasan yang fleksibel, kaca, logam, kertas & papan, plastik kaku
Saluran distribusi: Toko Perawatan Kecantikan dan Pribadi, toko serba ada, penjualan langsung, Diskon, e-commerce, Toko barang dagangan umum, salon rambut, Hypermarket, apotek, toko kelontong kecil, supermarket, yang lain

In Morocco, the beauty and personal care products market is segmented by product type, kisaran harga, consumer group, Bahan Paket Kunci dan Saluran Distribusi. Berdasarkan jenis produk, the market includes bath products, color cosmetics, Deodoran, depilatory products, perfumes and fragrances, Produk Perawatan Rambut, men’s grooming products, oral care, Produk Perawatan Kulit, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments cover baby/child, and adult. The key pack material segmentation includes flexible packaging, kaca, logam, kertas & papan, dan plastik yang kaku. Segmentasi saluran distribusi terdiri dari toko kecantikan dan perawatan pribadi, toko serba ada, penjualan langsung, Diskon, e-commerce, Toko barang dagangan umum, salon rambut, Hypermarket, apotek, toko kelontong kecil, supermarket, dan lainnya.

Lanskap kompetitif

Major participants in the beauty and personal care products market comprise Aksal Groupe S.A., Beiersdorf AG, Caravan Fragancias S.L., Chanel S.A., Perusahaan Colgate-Palmolive, cosnova GmbH, Coty Inc., Espace Cosmetic Sarl, Eveline Cosmetics S.A. sp. k., Forever Living Products International Inc., Galderma S.A., GROUPE PANTHER SA, Haleon plc, Kenvue Inc., Laboratoire NUXE SAS, Laboratoires Biotal Cosmetics, Laboratorium Sarbec, Laboratoires Stagma, Laboratoires SVR SAS, Landoll S.R.L., Lesieur Cristal SA, L'Oreal S.A., LVMH Harus Hennessy Louis Vuitton SA (LVMH), NAOS SAS, Alam & Bersama, Novatis Group SA, Olaplex Inc., Oriflame Cosmetics S.A., Pierre Fabre S.A., Puig Sl, Reckitt Benckiser Group plc (RB), Societe BIC S.A., Sorali Cosmetic Produtos De Higiene Ltda, Estee Lauder Companies Inc., The Himalaya Drug Company, Procter & Perusahaan Gamble (P&G), Unilever plc, Tingkatkan dengan, Wordis SARL and Yves Rocher sa.

This report presents an extensive analysis of major entities in the beauty and personal care products market, fokus pada kinerja mereka dari 2020 ke 2024. Temuan menampilkan perubahan pangsa pasar, Mengenali pemimpin lama dan penantang baru.

Mengapa Membeli Laporan Ini?

Obtain precise statistical data and forecasts for the Morocco beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Morocco beauty and personal care products market: jenis produk, kisaran harga, consumer group, Bahan Paket Kunci dan Saluran Distribusi.
Mengembangkan strategi khusus wilayah dan menetapkan prioritas strategis berdasarkan analisis data yang terlokalisasi.
Gain deep insights into the dynamics of the Morocco beauty and personal care products market.
Identifikasi peluang investasi berpotensi tinggi dengan menargetkan sektor pertumbuhan dan tren yang muncul.
Anticipate the future trajectory of the Morocco beauty and personal care products market with informed projections.
Nilai lanskap kompetitif untuk menentukan waktu yang ideal untuk memanfaatkan peluang pasar.
Satu lisensi pengguna tak terbatas dalam organisasi yang sama, tanpa biaya tambahan untuk pengguna tambahan.

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Morocco Beauty and Personal Care Products Market – Analisis Jenis Produk
Morocco Beauty and Personal Care Products Market – Analisis Kisaran Harga
Morocco Beauty and Personal Care Products Market – Consumer Group Analysis
Morocco Beauty and Personal Care Products Market – Analisis Bahan Paket Kunci
Morocco Beauty and Personal Care Products Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
Aksal Groupe S.A.
Beiersdorf AG
Caravan Fragancias, S.L.
Chanel S.A..
Perusahaan Colgate-Palmolive
cosnova GmbH
Coty Inc..
Espace Cosmetic Sarl
Eveline Cosmetics S.A. sp. k.
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Morocco Beauty and Personal Care Products Market 2020-2030
Chart Morocco Beauty and Personal Care Products Market, Pertumbuhan bersih, 2020-2030
Chart Morocco Beauty and Personal Care Products Market, Tingkat pertumbuhan, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Price Range, CAGR Historis dan Prakiraan, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Consumer Group, CAGR Historis dan Prakiraan, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Key Pack Material, CAGR Historis dan Prakiraan, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Morocco Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Morocco Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Morocco Beauty and Personal Care Products Market Share (%), oleh perusahaan, 2020-2024
Chart Morocco Beauty and Personal Care Products Market, oleh perusahaan, 2024
Table Morocco Beauty and Personal Care Products Market Share (%), oleh merek, 2020-2024
Chart Morocco Beauty and Personal Care Products Market, oleh merek, 2024
Table Morocco – Populasi (Jutaan) dan ramalan
Table Morocco – Indeks Harga Konsumen (CPI) dan ramalan
Table Morocco – Produk dan Prakiraan Domestik Bruto
Table Morocco Beauty and Personal Care Products Market: Habiskan sebagai proporsi PDB (%)
Table Morocco Beauty and Personal Care Products Market: Konsumsi per kapita (Populasi)

Perusahaan disebutkan

Aksal Groupe S.A.
Beiersdorf AG
Caravan Fragancias, S.L.
Chanel S.A..
Perusahaan Colgate-Palmolive
cosnova GmbH
Coty Inc..
Espace Cosmetic Sarl
Eveline Cosmetics S.A. sp. k.
Forever Living Products International, Inc.
Galderma S.A.
GROUPE PANTHER SA
Haleon plc
KENVUE INC.
Laboratoire NUXE SAS
Laboratoires Biotal Cosmetics
Laboratorium Sarbec
Laboratoires Stagma
Laboratoires SVR SAS
Landoll S.R.L.
Lesieur Cristal SA
L'Oreal S.A..
LVMH Harus Hennessy Louis Vuitton SA (LVMH)
NAOS SAS
Alam & Bersama
Novatis Group SA
Olaplex Inc.
Oriflame Cosmetics S.A..
Pierre Fabre S.A.
Puig Sl
Reckitt Benckiser Group plc (RB)
Societe BIC S.A.
Sorali Cosmetic Produtos De Higiene Ltda
Estee Lauder Companies Inc.
The Himalaya Drug Company
Procter & Perusahaan Gamble (P&G)
Unilever plc
Tingkatkan dengan
Wordis SARL
Yves Rocher SA