Kenya Beauty and Personal Care Products Market 2025

The beauty and personal care market in Kenya has experienced growth, although volume sales slowed compared to previous years. Despite this deceleration in volume, the industry has seen the rise of internet-based businesses, which have significantly contributed to market expansion. Companies like Uncover Co. and Bandari Beauty have tapped into the increasing demand for online beauty and personal care services, offering a diverse range of products and treatments. The shift towards digital platforms has made beauty services more accessible to consumers across the country, promoting convenience and greater product variety.

A significant trend in the market has been the continued emphasis on sustainability. This focus is reflected in the launch of new products and services that adhere to eco-friendly principles, aligning with the growing consumer preference for sustainability. New businesses such as salons, spas, and cosmetics boutiques are emerging to cater to this evolving demand. These establishments often prioritize environmentally friendly practices and materials, further driving the market toward sustainability. Selain itu, brands offering organic, all-natural alternatives are challenging traditional beauty norms, gaining traction as consumers become more discerning about the ingredients in their products.

The report offers a comprehensive analysis of the Kenya beauty and personal care products market, memberikan wawasan terperinci tentang ukuran pasar, tren pertumbuhan historis selama enam tahun terakhir, dan proyeksi berwawasan ke depan 2030. Ini memberikan rincian granular pasar berdasarkan jenis produk, kisaran harga, consumer group and distribution channel, Menyoroti driver utama, tantangan, dan peluang membentuk industri.

Segmentasi pasar

The following outlines the segmentation of the Kenya beauty and personal care products market:
Jenis produk: bath products, color cosmetics, Deodoran, depilatory products, perfumes and fragrances, Produk Perawatan Rambut, men’s grooming products, oral care, Produk Perawatan Kulit, sun care products
Kisaran harga: premium products, mass products
Consumer group: baby/child, adult
Saluran distribusi: Toko Perawatan Kecantikan dan Pribadi, penjualan langsung, e-commerce, salon rambut, Hypermarket, apotek, toko kelontong kecil, supermarket, yang lain

The beauty and personal care products market in Kenya is segmented across product type, kisaran harga, consumer group and distribution channel. The categorization of the market by product type includes bath products, color cosmetics, Deodoran, depilatory products, perfumes and fragrances, Produk Perawatan Rambut, men’s grooming products, oral care, Produk Perawatan Kulit, and sun care products. Price range categories include premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. Segmentasi saluran distribusi terdiri dari toko kecantikan dan perawatan pribadi, penjualan langsung, e-commerce, salon rambut, Hypermarket, apotek, toko kelontong kecil, supermarket, dan lainnya.

Lanskap kompetitif

Key players in the beauty and personal care products market consist of Amka Products (Pty) Ltd., Beiersdorf AG, Bidco Africa Ltd., BioCosmetic Research Labs, Buyline Industries Ltd., Chris Adams Perfumes, Perusahaan Colgate-Palmolive, E.T. Browne Drug Co. Inc., Flame Tree Group, Flormar Co., FTG Holdings Ltd., Grup Godrej, Groupe Arthes, Haleon plc, Henkel AG & Bersama. Kgaa, Kenvue Inc., L'Oreal S.A., Mamujee Products Limited, Mary Kay Inc., Orkla ASA, Pwani Oil Products Ltd, PZ Cussons Plc, Rasasi Perfumes Industry LLC, Reckitt Benckiser Group plc (RB), Revlon Inc., Sapil Perfumes Co. LLC., Sleek International Ltd, Societe BIC S.A., Super-Max group, Swiss Arabian Perfumes Co. L.L.C, Estee Lauder Companies Inc., The Himalaya Drug Company, Procter & Perusahaan Gamble (P&G), Tiger Consumer Brands Ltd., Unilever plc, Union Swiss (Pty) Ltd and Winner Manufacturing (Aris Cosmetics).

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, menganalisis kinerja mereka dari 2020 ke 2024. Hasilnya menunjukkan perubahan pangsa pasar, menekankan baik pemimpin maupun pendatang baru.

Mengapa Membeli Laporan Ini?

Obtain precise statistical data and forecasts for the Kenya beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Kenya beauty and personal care products market: jenis produk, kisaran harga, consumer group and distribution channel.
Mengembangkan strategi khusus wilayah dan menetapkan prioritas strategis berdasarkan analisis data yang terlokalisasi.
Gain deep insights into the dynamics of the Kenya beauty and personal care products market.
Identifikasi peluang investasi berpotensi tinggi dengan menargetkan sektor pertumbuhan dan tren yang muncul.
Anticipate the future trajectory of the Kenya beauty and personal care products market with informed projections.
Nilai lanskap kompetitif untuk menentukan waktu yang ideal untuk memanfaatkan peluang pasar.
Satu lisensi pengguna tak terbatas dalam organisasi yang sama, tanpa biaya tambahan untuk pengguna tambahan.

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Kenya Beauty and Personal Care Products Market – Analisis Jenis Produk
Kenya Beauty and Personal Care Products Market – Analisis Kisaran Harga
Kenya Beauty and Personal Care Products Market – Consumer Group Analysis
Kenya Beauty and Personal Care Products Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
Amka Products (Pty) Ltd.
Beiersdorf AG
Bidco Africa Ltd.
BioCosmetic Research Labs
Buyline Industries Ltd.
Chris Adams Perfumes
Perusahaan Colgate-Palmolive
E.T. Browne Drug Co., Inc.
Flame Tree Group
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Kenya Beauty and Personal Care Products Market 2020-2030
Chart Kenya Beauty and Personal Care Products Market, Pertumbuhan bersih, 2020-2030
Chart Kenya Beauty and Personal Care Products Market, Tingkat pertumbuhan, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Price Range, CAGR Historis dan Prakiraan, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, CAGR Historis dan Prakiraan, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Kenya Beauty and Personal Care Products Market Share (%), oleh perusahaan, 2020-2024
Chart Kenya Beauty and Personal Care Products Market, oleh perusahaan, 2024
Table Kenya Beauty and Personal Care Products Market Share (%), oleh merek, 2020-2024
Chart Kenya Beauty and Personal Care Products Market, oleh merek, 2024
Table Kenya – Populasi (Jutaan) dan ramalan
Table Kenya – Indeks Harga Konsumen (CPI) dan ramalan
Table Kenya – Produk dan Prakiraan Domestik Bruto
Table Kenya Beauty and Personal Care Products Market: Habiskan sebagai proporsi PDB (%)
Table Kenya Beauty and Personal Care Products Market: Konsumsi per kapita (Populasi)

Perusahaan disebutkan

Amka Products (Pty) Ltd.
Beiersdorf AG
Bidco Africa Ltd.
BioCosmetic Research Labs
Buyline Industries Ltd.
Chris Adams Perfumes
Perusahaan Colgate-Palmolive
E.T. Browne Drug Co., Inc.
Flame Tree Group
Flormar Co.
FTG Holdings Ltd.
Grup Godrej
Groupe Arthes
Haleon plc
Henkel AG & Bersama. Kgaa
KENVUE INC.
L'Oreal S.A..
Mamujee Products Limited
Mary Kay Inc.
Orkla ASA
Pwani Oil Products Ltd
PZ Cussons Plc
Rasasi Perfumes Industry LLC
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
Sapil Perfumes Co. LLC.
Sleek International Ltd
Societe BIC S.A.
Super-Max group
Swiss Arabian Perfumes Co. L.L.C
Estee Lauder Companies Inc.
The Himalaya Drug Company
Procter & Perusahaan Gamble (P&G)
Tiger Consumer Brands Ltd.
Unilever plc
Union Swiss (Pty) Ltd
Winner Manufacturing (Aris Cosmetics)