The alcoholic beverages market in Western Europe is projected to expand steadily over the next five years, with market value expected to rise from USD 464.3 miliar masuk 2025 ke USD 540.9 miliar oleh 2030, reflecting a compound annual growth rate of 3.1%. This growth, while moderate, underscores a structural transformation in the region’s consumption dynamics, shaped by shifting demographics, evolving consumer values, and the continued repositioning of alcohol in everyday life.
A marked decline in overall population growth and a decrease in the number of active drinkers—particularly among younger cohorts—are placing downward pressure on volume consumption. However, this is being offset by a growing preference for premium products and a heightened emphasis on quality over quantity. Across the region, younger consumers are demonstrating increased awareness of health and wellness considerations, driving demand for lower-alcohol or alcohol-free alternatives, as well as beverages with natural ingredients and clean-label credentials. These preferences are fostering a rise in moderate, mindful drinking behaviors and creating space for innovation in flavor-forward, lighter, and more functional offerings.
Simultaneously, the market is witnessing an ongoing premiumization trend, as consumers increasingly associate drinking with experience, craftsmanship, and lifestyle alignment. This has led to sustained interest in craft, small-batch, and heritage brands, along with strong performance in categories such as low-intervention wines and botanical spirits. Rational, occasion-based consumption is replacing habitual or high-volume drinking, positioning the category toward elevated, purposeful engagements.
Producers in the region are responding by investing in innovation and expanding their portfolios to include both premium alcoholic beverages and non-alcoholic substitutes. As Western Europe continues to evolve toward more health-conscious and socially responsible drinking norms, long-term market value growth is likely to come less from increased volume and more from differentiation, brand equity, and the ability to meet emerging expectations of transparency, taste sophistication, and lifestyle fit.
Delivering a data-driven perspective on the Western Europe alcoholic beverages market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, packaging type, distribution channel and country.
Report Highlights
The report delivers detailed market sizing from 2020 ke 2030, with metrics reported in (Liters/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type, packaging type, distribution channel and country. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 ke 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Segmentasi Pasar
The segmentation of the Western Europe alcoholic beverages market is outlined below:
Jenis produk – e.g., beer (dark beer, bir ringan, low and non-alcoholic beer, bayak), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (malt-based RTDs, non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs, yang lain), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, yang lain), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., botol kaca, metal cans, paper container, PET bottles, yang lain
Saluran distribusi – e.g., bar dan HoReCa, toko serba ada, discounters, perdagangan elektronik, toko makanan dan minuman, forecourts, hypermarkets, toko kelontong kecil, supermarkets, yang lain
Country – e.g., Perancis, Jerman, Italia, Belanda, Norwegia, Spanyol, Swedia, Turki, Inggris Raya, yang lain
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Indeks Harga Konsumen (IHK)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Lanskap Kompetitif: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the alcoholic beverages sector in Western Europe, with data on top-performing brands and consolidation trends. Key market participants include:
AB InBev
Accolade Wines Limited
AG Anadolu Grubu Holding AS
Anora Group Oyj
Asahi Group Holdings, Ltd.
Bacardi Limited
Bitburger Braugruppe GmbH
Brauerei C. & A. VELTINS GmbH & Co. KG
Brown-Forman Corporation
C&C Group PLC
Cantine Riunite & CIV S.C.Agr.
Carlsberg A/S
Castel Group
Davide Campari-Milano N.V.
Diageo plc
Dr. August Oetker
E. & J. Gallo Winery
Heineken N.V..
Hijos de Rivera, S.A.
Krombacher Brauerei Bhd Schadeberg GmbH & Co. KG.
Les Grands Chais De France
Mahou-San Miguel Group
Molson Coors Beverage Company
Olvi Oyj
Paulaner Brauerei GmbH & Co. KG
Pernod Ricard Group
Rotkaeppchen-Mumm Sektkellereien GmbH
Royal Unibrew A/S
S.A. Damm
S.V.S. La Martiniquaise
Spendrups Bryggeri AB
Suntory Holdings Limited
Swinkels Family Breweries N.V.
The Super Bock Group, SGPS, SA
Treasury Wine Estates Limited
Vina Concha Y Toro S.A.
WARSTEINER Brauerei Haus Cramer KG
Swinkels Family Breweries N.V.
The Super Bock Group, SGPS, SA
Vina Concha Y Toro S.A.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Western Europe alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type, distribution channel and country.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 ke 2030
Daftar isi
DAFTAR ISI
Temuan Utama
Segmentasi Pasar
Tinjauan Pasar
Western Europe Alcoholic Beverages Market – Analisis Jenis Produk
Western Europe Alcoholic Beverages Market – Packaging Type Analysis
Western Europe Alcoholic Beverages Market – Analisis Saluran Distribusi
Western Europe Alcoholic Beverages Market – Country Analysis
Analisis Saham Perusahaan
AB InBev
Accolade Wines Limited
AG Anadolu Grubu Holding AS
Anora Group Oyj
Asahi Group Holdings, Ltd.
Bacardi Limited
Bitburger Braugruppe GmbH
Brauerei C. & A. VELTINS GmbH & Co. KG
Brown-Forman Corporation
…
Data dan Prakiraan Makroekonomi
Metodologi Penelitian
Penafian
GAMBAR DAN TABEL
Table Western Europe Alcoholic Beverages Market 2020-2030
Chart Western Europe Alcoholic Beverages Market, Pertumbuhan Bersih, 2020-2030
Chart Western Europe Alcoholic Beverages Market, Tingkat Pertumbuhan, 2020-2030
Table Western Europe Alcoholic Beverages Market by Product Type, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Product Type, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Product Type, 2020-2030
Table Western Europe Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Packaging Type, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Western Europe Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Distribution Channel, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Western Europe Alcoholic Beverages Market by Country, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Country, Sejarah dan Prakiraan CAGR, 2020-2030
Chart Western Europe Alcoholic Beverages Market by Country, 2020-2030
Table Western Europe Alcoholic Beverages Market Share (%), oleh Perusahaan, 2020-2024
Chart Western Europe Alcoholic Beverages Market, oleh Perusahaan, 2024
Table Western Europe Alcoholic Beverages Market Share (%), oleh Merek, 2020-2024
Chart Western Europe Alcoholic Beverages Market, oleh Merek, 2024
Table Western Europe – Populasi (Jutaan) dan Prakiraan
Table Western Europe – Indeks Harga Konsumen (IHK) dan Prakiraan
Table Western Europe – Produk Domestik Bruto dan Prakiraan
Table Western Europe Alcoholic Beverages Market: Belanja sebagai Proporsi PDB (%)
Table Western Europe Alcoholic Beverages Market: Konsumsi per Kapita (Populasi)