China’s alcoholic beverages market is entering a phase of moderate, maturity-driven expansion, with value expected to grow from USD 325.1 miliar masuk 2025 ke USD 362.5 miliar oleh 2030, translating to a subdued compound annual growth rate of 2.2%. This deceleration underscores the structural constraints facing the industry, as market saturation and demographic shifts begin to weigh on traditional consumption dynamics. Once characterized by rapid volume growth, the sector is now navigating a more complex environment shaped by evolving health perceptions, aging population patterns, and shifting generational preferences.
Younger consumers, increasingly influenced by wellness-oriented lifestyles, are demonstrating a declining appetite for alcohol, particularly in routine social contexts. Simultaneously, older cohorts—often more affluent but also more health-conscious—are gradually reducing their alcohol intake in response to rising concerns over long-term well-being. These behavioral adjustments are reshaping demand profiles, steering the market away from mass consumption and toward a value-centric model that prizes quality over quantity.
In this recalibrated landscape, premiumization has emerged as the core driver of incremental growth. Discerning consumers are not merely buying beverages—they are seeking refined experiences, demanding superior craftsmanship, nuanced flavor profiles, and brands that embody authenticity and cultural narrative. This premium tilt is evident across segments, from baijiu and imported wine to craft spirits and small-batch beers, where storytelling, provenance, and heritage increasingly dictate brand value.
While headline growth may appear tepid, the underlying market is undergoing a strategic pivot. Producers able to elevate their offerings and align with the evolving aspirations of China’s upscale drinkers will remain competitive. As volume expansion slows, the path forward lies in differentiation, brand intimacy, and the continued evolution of a consumer base that now equates alcoholic beverage consumption with lifestyle, status, and personal expression rather than mere indulgence.
The report delivers a comprehensive dataset on the China alcoholic beverages market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, packaging type and distribution channel.
Sorotan Laporan
This report compiles reliable and actionable data on China alcoholic beverages market size trends spanning 2020 ke 2030. Disajikan di (Liters/CNY/USD), itu menampilkan nilai-nilai sejarah yang divalidasi (2020–2024) di samping perkiraan yang kuat (2025–2030), dengan CAGR disertakan untuk kedua periode. Segmentasi pasar meliputi jenis produk, packaging type and distribution channel. Format ini dirancang untuk memfasilitasi analisis komparatif dan menunjukkan peluang pertumbuhan tinggi, mendukung perolehan wawasan strategis dan evaluasi masuk pasar.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
Bagian pembandingan yang kompetitif melacak pergerakan pangsa pasar dan positioning merek di antara para pemain kunci 2020-2024. Laporan ini memetakan tren konsolidasi, berbagi shift, dan strategi diferensiasi, membekali pemangku kepentingan dengan wawasan yang dapat ditindaklanjuti untuk optimalisasi portofolio dan perencanaan jangka panjang.
Segmentasi Pasar
The China alcoholic beverages market is categorized into the following segments:
Jenis produk – mis., beer (dark beer, bir ringan, low and non-alcoholic beer, bayak), cider and perry, RTDs, spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, yang lain), wine (non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – mis., botol kaca, metal cans, paper container, PET bottles, yang lain
Saluran distribusi – mis., bar dan HoReCa, toko serba ada, perdagangan elektronik, toko makanan dan minuman, hipermarket, toko kelontong kecil, supermarket, yang lain
Makroekonomi & Indikator Demografi
Selain data pasar inti, laporan ini menggabungkan indikator-indikator sosio-ekonomi utama yang memberikan konteks penting untuk menafsirkan dinamika pasar. Ini termasuk tren populasi, Indeks Harga Konsumen (IHK), Produk Domestik Bruto (PDB), konsumsi per kapita (dinyatakan dalam USD), dan belanja konsumen sebagai persentase PDB. Bersama, metrik ini menawarkan latar belakang makroekonomi yang meningkatkan relevansi strategis dari angka ukuran pasar, membantu pemangku kepentingan menilai potensi permintaan dan peluang pertumbuhan jangka panjang dengan lebih baik.
Lanskap Kompetitif: Analisis Pangsa Pasar
This section delivers market share statistics for the alcoholic beverages market in China, membantu pembaca menilai kinerja merek dan dinamika persaingan. Pemain terkemuka yang ditampilkan termasuk:
AB InBev
Anhui Gujing Group Co., Ltd.
Anhui Yingjia Distillery Co., Ltd.
Beijing Shunxin Agriculture Company Limited
Beijing Yanjing Beer Group Corporation
Blue Ribbon Intermediate Holdings, LLC
Carlsberg A/S
China National Cereals, Oils and Foodstuffs Import and Export Corporation (COFCO)
China Resources (Holdings) Bersama., Ltd.
China Shaoxing Yellow Rice Wine Group Co., Ltd.
Fenjiu Group
Guangzhou Zhujiang Brewery Co., Ltd.
Hebei Hengshui Laobaigan Liquor Co., Ltd.
Heineken N.V..
Henan Jinxing Beer Group Co., Ltd.
Jebsen & Bersama. Ltd.
Jiangsu Yanghe Distillery Co., Ltd.
Jing Brand Co., Ltd.
Kuaijishan Shaoxing Rice Wine Co., Ltd.
Kweichow Moutai Co., Ltd.
Luzhou Laojiao Co., Ltd.
Shaanxi Xifeng Liquor Co., Ltd.
Shanghai Bairun Investment Holding Group Co., Ltd.
Sichuan Jiannanchun Group Co., Ltd.
Sichuan Yibin Wuliangye Distillery Co., Ltd.
Tsingtao Brewery Co., Ltd.
Yantai Changyu Group Company Limited
Bagian ini membantu pemangku kepentingan mengevaluasi konsentrasi pasar, mengidentifikasi peluang kemitraan, dan melacak pergeseran kepemimpinan.
Mengapa Memilih Laporan Ini?
Access accurate and up-to-date market size data for the China alcoholic beverages sector.
Dapatkan wawasan terperinci di seluruh segmen utama, termasuk jenis produk, packaging type and distribution channel.
Pahami dinamika pasar yang mendasarinya melalui analisis pendorong pertumbuhan yang digerakkan oleh pakar, hambatan, dan pergeseran struktural.
Identifikasi bidang investasi yang menarik dengan melacak kategori yang tumbuh pesat dan pola konsumsi yang sedang berkembang.
Evaluasi lanskap persaingan untuk mendukung pengaturan waktu, penentuan posisi, dan pengambilan keputusan strategis.
Termasuk lisensi perusahaan pengguna tunggal tanpa biaya tambahan untuk distribusi internal.
Minta sampel yang telah diedit untuk melihat pratinjau struktur data dan kualitas presentasi sebelum membeli.
Kiriman Termasuk
Laporan PDF terstruktur secara profesional
Buku data EXCEL lengkap dengan angka tahun demi tahun dan segmentasi multidimensi dari 2020 ke 2030
Daftar isi
DAFTAR ISI
Temuan Utama
Segmentasi Pasar
Tinjauan Pasar
China Alcoholic Beverages Market – Analisis Jenis Produk
China Alcoholic Beverages Market – Packaging Type Analysis
China Alcoholic Beverages Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
AB InBev
Anhui Gujing Group Co., Ltd.
Anhui Yingjia Distillery Co., Ltd.
Beijing Shunxin Agriculture Company Limited
Beijing Yanjing Beer Group Corporation
Blue Ribbon Intermediate Holdings, LLC
Carlsberg A/S
China National Cereals, Oils and Foodstuffs Import and Export Corporation (COFCO)
China Resources (Holdings) Bersama., Ltd.
…
Data dan Prakiraan Makroekonomi
Metodologi Penelitian
Penafian
GAMBAR DAN TABEL
Table China Alcoholic Beverages Market 2020-2030
Chart China Alcoholic Beverages Market, Pertumbuhan Bersih, 2020-2030
Chart China Alcoholic Beverages Market, Tingkat Pertumbuhan, 2020-2030
Table China Alcoholic Beverages Market by Product Type, 2020-2030
Chart China Alcoholic Beverages Market by Product Type, Sejarah dan Prakiraan CAGR, 2020-2030
Chart China Alcoholic Beverages Market by Product Type, 2020-2030
Table China Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart China Alcoholic Beverages Market by Packaging Type, Sejarah dan Prakiraan CAGR, 2020-2030
Chart China Alcoholic Beverages Market by Packaging Type, 2020-2030
Table China Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart China Alcoholic Beverages Market by Distribution Channel, Sejarah dan Prakiraan CAGR, 2020-2030
Chart China Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table China Alcoholic Beverages Market Share (%), oleh Perusahaan, 2020-2024
Chart China Alcoholic Beverages Market, oleh Perusahaan, 2024
Table China Alcoholic Beverages Market Share (%), oleh Merek, 2020-2024
Chart China Alcoholic Beverages Market, oleh Merek, 2024
Table China – Populasi (Jutaan) dan Prakiraan
Table China – Indeks Harga Konsumen (IHK) dan Prakiraan
Table China – Produk Domestik Bruto dan Prakiraan
Table China Alcoholic Beverages Market: Belanja sebagai Proporsi PDB (%)
Table China Alcoholic Beverages Market: Konsumsi per Kapita (Populasi)