India Toilet Paper Market 2025

In 2024, India’s toilet paper market remained highly price-sensitive, reflecting the product’s discretionary nature. This was particularly evident in rural and semi-urban areas, where consumers continued to view toilet paper as a lifestyle product rather than an essential hygiene item. For many, alternative cleaning methods remained more culturally entrenched and cost-effective, limiting the category’s penetration outside urban centers.

Traditionally, Indian households have relied on reusable cloths or water for personal hygiene, but the COVID-19 pandemic catalyzed a shift in consumer perception. Heightened awareness of sanitation and cleanliness drove an increase in toilet paper usage, as consumers recognized its convenience and hygienic benefits. Even after the pandemic, this behavior persisted, reinforced by concerns over bacterial transmission and the effort required to clean reusable fabrics. As a result, the category gained traction among a growing segment of the population, particularly in metropolitan areas and among higher-income households.

With rising awareness of the product’s practicality and improving living standards, demand for toilet paper in India continued to strengthen. Structural factors such as increasing disposable income, the expanding middle and upper-middle class, rapid urbanization, and greater exposure to global consumer trends further supported this trajectory. Although traditional retail outlets continued to deprioritize toilet paper due to its non-essential status, the rise of e-commerce platforms filled this gap. The ability to offer a wider product assortment, convenient home delivery, and attractive discounts played a pivotal role in shifting consumer preferences toward online retail. This trend was particularly pronounced in smaller cities, where access to such products remained limited in brick-and-mortar stores.

This report delivers a deep dive into the India toilet paper market, combining historical performance data from 2020 को 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, वृद्धि दर, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

बाजार विभाजन

The segmentation of the India toilet paper market is outlined below:
प्रकार: at-home, away from home (AFH)
वितरण प्रवाह: सुलभ दुकान, सुपरमार्केट और हाइपरमार्केट, छोटे किराने की दुकानें, स्वास्थ्य और सौंदर्य भंडार, ई-कॉमर्स, अन्य

The India toilet paper market is segmented by type and distribution channel. The market is classified by type into at-home, and away from home (AFH). Distribution channel segments are divided into convenience stores, सुपरमार्केट और हाइपरमार्केट, छोटे किराने की दुकानें, स्वास्थ्य और सौंदर्य भंडार, ई-कॉमर्स, और दूसरे.

प्रतिस्पर्धी परिदृश्य

Leading companies in the toilet paper market comprise Wintex Paper Products Private Limited, Pudumjee Hygiene Products Ltd., Origami Cellulo Private Limited, Chemical Corporation and Avantha Group. This report presents an extensive analysis of major entities in the toilet paper market, focusing on their performance from 2020 को 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

इस रिपोर्ट को क्यों खरीदें?

Obtain precise statistical data and forecasts for the India toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the India toilet paper market: type and distribution channel.
क्षेत्र-विशिष्ट रणनीतियों का विकास करें और स्थानीयकृत डेटा विश्लेषण के आधार पर रणनीतिक प्राथमिकताएं निर्धारित करें.
Gain deep insights into the dynamics of the India toilet paper market.
विकास क्षेत्रों और उभरते रुझानों को लक्षित करके उच्च-संभावित निवेश के अवसरों की पहचान करें.
Anticipate the future trajectory of the India toilet paper market with informed projections.
बाजार के अवसरों पर पूंजीकरण के लिए आदर्श समय निर्धारित करने के लिए प्रतिस्पर्धी परिदृश्य का आकलन करें.
एक ही संगठन के भीतर एक एकल असीमित उपयोगकर्ता लाइसेंस, अतिरिक्त उपयोगकर्ताओं के लिए कोई अतिरिक्त शुल्क नहीं है.

विषयसूची

विषयसूची
प्रमुख निष्कर्ष
बाजार विभाजन
बाजार अवलोकन
India Toilet Paper Market – प्रकार का विश्लेषण
India Toilet Paper Market – वितरण चैनल विश्लेषण
कंपनी शेयर विश्लेषण
Wintex Paper Products Private Limited
Pudumjee Hygiene Products Ltd.
Origami Cellulo Private Limited
Chemical Corporation
Avantha Group
मैक्रोइकॉनॉमिक डेटा और पूर्वानुमान
अनुसंधान क्रियाविधि
अस्वीकरण

आंकड़े और टेबल
Table India Toilet Paper Market 2020-2030
Chart India Toilet Paper Market, शुद्ध वृद्धि, 2020-2030
Chart India Toilet Paper Market, वृद्धि दर, 2020-2030
Table India Toilet Paper Market by Type, 2020-2030
Chart India Toilet Paper Market by Type, सीएजीआर ऐतिहासिक और पूर्वानुमान, 2020-2030
Chart India Toilet Paper Market by Type, 2020-2030
Table India Toilet Paper Market by Distribution Channel, 2020-2030
Chart India Toilet Paper Market by Distribution Channel, सीएजीआर ऐतिहासिक और पूर्वानुमान, 2020-2030
Chart India Toilet Paper Market by Distribution Channel, 2020-2030
Table India Toilet Paper Market Share (%), कंपनियों द्वारा, 2020-2024
Chart India Toilet Paper Market, कंपनियों द्वारा, 2024
Table India Toilet Paper Market Share (%), ब्रांडों द्वारा, 2020-2024
Chart India Toilet Paper Market, ब्रांडों द्वारा, 2024
Table India – जनसंख्या (लाखों) और पूर्वानुमान
Table India – उपभोक्ता मूल्य सूचकांक (भाकपा) और पूर्वानुमान
Table India – सकल घरेलू उत्पाद और पूर्वानुमान
Table India Toilet Paper Market: जीडीपी के अनुपात के रूप में खर्च करें (%)
Table India Toilet Paper Market: प्रति व्यक्ति खपत (जनसंख्या)

कंपनियों ने उल्लेख किया

Wintex Paper Products Private Limited
Pudumjee Hygiene Products Ltd.
Origami Cellulo Private Limited
Chemical Corporation
Avantha Group