Australia Tea Market 2025

Australia’s tea market has continued to evolve, shaped by shifting consumer preferences toward health, bien-être, and sustainability. The increasing focus on functional benefits has driven demand, particularly within the fruit and herbal tea segment. Consumers are increasingly seeking products infused with ingredients known for their health-boosting properties, such as antioxidants, adaptogens, and digestive aids. This trend has accelerated the premiumisation of the category, with brands leveraging the opportunity to introduce high-quality, organique, and specialty blends that cater to wellness-conscious consumers. Functional teas targeting specific needs – such as stress relief, gut health, and immunity support – have gained traction, reflecting a broader movement toward proactive health management through everyday consumption habits.

Tea is well-positioned to address a diverse array of consumer health needs, with continued innovation expected across formulations, flavors, and packaging. The shift toward sustainable and ethically sourced tea has become another defining force in the market. Australian consumers are increasingly scrutinizing brands for their commitment to eco-friendly practices, fair trade certification, and reduced environmental impact. This has prompted manufacturers to adopt more transparent supply chains, invest in biodegradable or recyclable packaging, and highlight provenance as a key differentiator. Brands that successfully align with these evolving values are likely to strengthen their competitive edge, as sustainability becomes as much a purchasing criterion as taste or functionality.

While the category benefits from these structural tailwinds, challenges remain. Price sensitivity in the mainstream segment could temper the speed of premiumisation, particularly as economic uncertainty influences household spending. Cependant, the broader trend toward natural, ethical, and wellness-oriented products is expected to sustain long-term market growth. As innovation accelerates and consumers continue to prioritize quality and sustainability, Australia’s tea sector is poised for steady expansion, reinforcing its role as both a daily staple and a lifestyle-driven choice.

Providing a strategic perspective on the Australia tea market, Ce rapport analyse les tendances historiques de 2020 à 2024 et prévoit les développements du marché à travers 2030. Il plonge dans la taille du marché, taux de croissance, et des idées au niveau du segment, Découvrir les forces qui façonnent l'avenir de l'industrie. En examinant le type de produit, canal d'emballage et de distribution, Le rapport fournit un cadre robuste pour comprendre la dynamique du marché et identifier les voies de croissance.

Segmentation du marché

The Australia tea market is classified into the following segments:
Type de produit: thé noir, fruit & thé à base de plantes, thé vert, thé instantané, autres
Conditionnement: emballage flexible, conteneurs en papier, autres (verre, métal, etc.)
Canal de distribution: supermarchés et hypermarchés, discounters, épiceries, magasins de santé et de beauté, canaux de service alimentaire, commerce électronique, autres

The tea market in Australia is segmented across product type, canal d'emballage et de distribution. Par type de produit, the market includes black tea, fruit & thé à base de plantes, thé vert, thé instantané, et d'autres. Packaging categories include flexible packaging, conteneurs en papier, et d'autres (verre, métal, etc.). La segmentation des canaux de distribution comprend les supermarchés et les hypermarchés, discounters, épiceries, magasins de santé et de beauté, canaux de service alimentaire, commerce électronique, et d'autres.

Paysage compétitif

The competitive landscape of the tea market features leading companies such as Associated British Foods plc, Thés et infusions de lipton, MJF Holdings Limited, Madura Tea Estates, Tata Consumer Products Ltd., BOH Plantations Sdn. Bhd., Arkadia Beverages Pty. Ltd., Cantarella Bros Pty Ltd, HIgher Living Pte. Ltd., Madame Flavour Pty. Ltd., Sipp Pty. Ltd., Bettys & Taylors Group Ltd., BH Fine Foods Pty. Ltd., Avalanche Coffee Limited, Ito En Ltd., Teavision Pty. Ltd. and EBOS Group Limited.

This analysis offers a comprehensive overview of the main players in the tea market, évaluer leurs tendances de performance à partir de 2020 à 2024. Les principales conclusions illustrent des changements de part de marché, identifier à la fois des entreprises dominantes et des concurrents en hausse.

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Table des matières

TABLE DES MATIÈRES
Conclusions clés
Segmentation du marché
Aperçu du marché
Australia Tea Market – Analyse du type de produit
Australia Tea Market – Analyse d'emballage
Australia Tea Market – Analyse des canaux de distribution
Analyse des actions de l'entreprise
Associated British Foods plc
Thés et infusions de lipton
MJF Holdings Limited
Madura Tea Estates
Tata Consumer Products Ltd.
BOH Plantations Sdn. BHD.
Arkadia Beverages Pty. Ltd.
Cantarella Bros Pty Ltd
HIgher Living Pte. Ltd.
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité

Chiffres et tableaux
Table Australia Tea Market 2020-2030
Chart Australia Tea Market, Croissance nette, 2020-2030
Chart Australia Tea Market, Taux de croissance, 2020-2030
Table Australia Tea Market by Product Type, 2020-2030
Chart Australia Tea Market by Product Type, CAGR historique et prévisions, 2020-2030
Chart Australia Tea Market by Product Type, 2020-2030
Table Australia Tea Market by Packaging, 2020-2030
Chart Australia Tea Market by Packaging, CAGR historique et prévisions, 2020-2030
Chart Australia Tea Market by Packaging, 2020-2030
Table Australia Tea Market by Distribution Channel, 2020-2030
Chart Australia Tea Market by Distribution Channel, CAGR historique et prévisions, 2020-2030
Chart Australia Tea Market by Distribution Channel, 2020-2030
Table Australia Tea Market Share (%), par les entreprises, 2020-2024
Chart Australia Tea Market, par les entreprises, 2024
Table Australia Tea Market Share (%), par les marques, 2020-2024
Chart Australia Tea Market, par les marques, 2024
Tableau Australie – Population (Des millions) et les prévisions
Tableau Australie – Indice des prix à la consommation (CPI) et les prévisions
Tableau Australie – Produit intérieur brut et prévisions
Table Australia Tea Market: Dépenser en proportion de PIB (%)
Table Australia Tea Market: Consommation par habitant (Population)

Les entreprises mentionnées

Associated British Foods plc
Thés et infusions de lipton
MJF Holdings Limited
Madura Tea Estates
Tata Consumer Products Ltd.
BOH Plantations Sdn. BHD.
Arkadia Beverages Pty. Ltd.
Cantarella Bros Pty Ltd
HIgher Living Pte. Ltd.
Madame Flavour Pty. Ltd.
Sipp Pty. Ltd.
Bettys & Taylors Group Ltd.
BH Fine Foods Pty. Ltd.
Avalanche Coffee Limited
Ito En, Ltd.
Teavision Pty. Ltd.
EBOS Group Limited