Thailand Energy Drinks Market 2025

The Thailand energy drinks market is projected to expand from USD 843.7 million dans 2024 à USD 1,031.1 million par 2030, reflétant un taux de croissance annuel composé de 3.4%. Growth remains moderate, as the category continues to wrestle with a narrow consumer base and entrenched perceptions linking energy drinks primarily to blue-collar workers and unhealthy consumption habits. These associations constrain broader adoption among office workers and younger professionals, forcing brands to rethink positioning strategies and diversify their image to appeal to wider demographics. Price sensitivity further shapes consumption, with stable pricing emerging as a critical factor in retaining market share despite brand loyalty among core users.

Shifts in consumer health awareness are adding both challenges and opportunities. Rising concerns over excessive sugar, caféine, and artificial additives are driving demand for reformulated products with reduced or zero sugar content, which simultaneously address health considerations and mitigate the impact of sugar taxation policies. Leading players are targeting the higher-end segment with low-sugar or sugar-free alternatives, positioning these as premium choices that cater to a more health-conscious audience. Beyond sugar reduction, innovation is increasingly focused on functional enhancement, with launches featuring added vitamins, collagène, and other wellness-oriented ingredients designed to reposition energy drinks as contributors to overall vitality rather than solely performance boosters.

Competition is also intensifying from adjacent beverage categories. Functional waters, fortified juices, and other natural-positioned drinks are drawing attention as healthier alternatives, threatening to erode the dominance of traditional energy drink formats. To counter this, companies are deploying dual strategies—introducing cleaner-label formulations while investing in lifestyle branding that resonates with millennial and Gen Z consumers seeking both efficacy and alignment with wellness values.

Over the forecast horizon, the Thai energy drinks market is expected to evolve from a category tied to physical labor toward one competing in a broader functional beverages landscape. Success will depend on how effectively brands balance affordability with innovation, while reshaping perceptions to appeal to health-conscious consumers without alienating their traditional base. This recalibration underscores a gradual, but meaningful, transformation of the sector.

This report presents a thorough analysis and future outlook for the Thailand energy drinks market, couvrant les données historiques de 2020 à 2024 et prévisions jusqu'à 2030. Il étudie la taille du marché, schémas de croissance, et des idées segmentées, révéler les tendances transformant l'industrie. By dissecting critical aspects such as type, type d'emballage, Ingrédient et canal de distribution, Le rapport fournit une boîte à outils complète pour comprendre et capitaliser sur les opportunités de marché.

Segmentation du marché

The Thailand energy drinks market is structured as follows:
Taper: boissons énergisantes régulières, boissons énergisantes sans sucre
Type d'emballage: bouteilles, canettes, autres
Ingrédient: acides aminés, antioxydants, botaniques, caféine, taurine, vitamines et dérivés, autres
Canal de distribution: Bars et Horeca, dépanneurs, commerce électronique, magasins de nourriture et de boissons, prévisions, hypermarchés, petites épiceries, supermarchés, vente, autres

The Thailand energy drinks market is segmented by type, type d'emballage, Ingrédient et canal de distribution. The categorization of the market by type includes regular energy drinks, et boissons énergisantes sans sucre. Packaging type segments consist of bottles, canettes, et d'autres. La segmentation des ingrédients couvre les acides aminés, antioxydants, botaniques, caféine, taurine, vitamines et dérivés, et d'autres. La segmentation du canal de distribution comprend les barres et Horeca, dépanneurs, commerce électronique, magasins de nourriture et de boissons, prévisions, hypermarchés, petites épiceries, supermarchés, vente, et d'autres.

Paysage compétitif

The market features leading players such as Thai Beverage Public Company Limited, T.c. Pharmaceutical Industries Co. Ltd., Red Bull GmbH, OSOTSPA Public Company Limited (OSP) and Carabao Tawandang Co. Ltd. (CBD). The report provides a detailed assessment of prominent companies within the energy drinks market, suivre leurs performances à partir de 2020 à 2024. Les informations révèlent des fluctuations de la part de marché, Mettre en évidence à la fois des leaders vétérans et des joueurs émergents.

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Table des matières

TABLE DES MATIÈRES
Conclusions clés
Segmentation du marché
Aperçu du marché
Thailand Energy Drinks Market – Analyse de type
Thailand Energy Drinks Market – Analyse du type d'emballage
Thailand Energy Drinks Market – Analyse des ingrédients
Thailand Energy Drinks Market – Analyse des canaux de distribution
Analyse des actions de l'entreprise
Thai Beverage Public Company Limited
T.c. Pharmaceutical Industries Co., Ltd.
Red Bull GmbH
OSOTSPA Public Company Limited (OSP)
Carabao Tawandang Co., Ltd. (CBD)
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité

Chiffres et tableaux
Table Thailand Energy Drinks Market 2020-2030
Chart Thailand Energy Drinks Market, Croissance nette, 2020-2030
Chart Thailand Energy Drinks Market, Taux de croissance, 2020-2030
Table Thailand Energy Drinks Market by Type, 2020-2030
Chart Thailand Energy Drinks Market by Type, CAGR historique et prévisions, 2020-2030
Chart Thailand Energy Drinks Market by Type, 2020-2030
Table Thailand Energy Drinks Market by Packaging Type, 2020-2030
Chart Thailand Energy Drinks Market by Packaging Type, CAGR historique et prévisions, 2020-2030
Chart Thailand Energy Drinks Market by Packaging Type, 2020-2030
Table Thailand Energy Drinks Market by Ingredient, 2020-2030
Chart Thailand Energy Drinks Market by Ingredient, CAGR historique et prévisions, 2020-2030
Chart Thailand Energy Drinks Market by Ingredient, 2020-2030
Table Thailand Energy Drinks Market by Distribution Channel, 2020-2030
Chart Thailand Energy Drinks Market by Distribution Channel, CAGR historique et prévisions, 2020-2030
Chart Thailand Energy Drinks Market by Distribution Channel, 2020-2030
Table Thailand Energy Drinks Market Share (%), par les entreprises, 2020-2024
Chart Thailand Energy Drinks Market, par les entreprises, 2024
Table Thailand Energy Drinks Market Share (%), par les marques, 2020-2024
Chart Thailand Energy Drinks Market, par les marques, 2024
Table de la Thaïlande – Population (Des millions) et les prévisions
Table de la Thaïlande – Indice des prix à la consommation (CPI) et les prévisions
Table de la Thaïlande – Produit intérieur brut et prévisions
Table Thailand Energy Drinks Market: Dépenser en proportion de PIB (%)
Table Thailand Energy Drinks Market: Consommation par habitant (Population)

Les entreprises mentionnées

Thai Beverage Public Company Limited
T.c. Pharmaceutical Industries Co., Ltd.
Red Bull GmbH
OSOTSPA Public Company Limited (OSP)
Carabao Tawandang Co., Ltd. (CBD)