The analysis predicts the deodorants market in Italy will grow from USD 1,031 million dans 2023 à USD 1,127 million par 2029, achieving a compound annual growth rate (CAGR) of 1.5 percent. The Italy deodorants market is primarily driven by a strong focus on health and wellness, coupled with increasing consumer demand for natural and sustainable products. As consumers become more aware of the potential health risks associated with certain chemicals, there is a growing preference for deodorants that are free from parabens, aluminum, and synthetic fragrances. This shift towards clean, natural, and eco-friendly products is driving innovation in the market, with manufacturers developing new formulations to meet these evolving consumer demands.
Additionally, the rise of e-commerce and digital marketing plays a crucial role in the market’s growth. The convenience of online shopping, along with personalized marketing strategies and targeted promotions, has expanded consumer access to a wide variety of deodorant products. This digital transformation, accelerated by the pandemic, continues to reshape consumer purchasing behaviors, driving growth in the Italy deodorants market as consumers increasingly seek out diverse and specialized products online.
This report provides a thorough assessment of the Italy deodorants industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product, pricing, gender, packaging material, et canal de distribution. Through this detailed assessment, the report helps uncover the growth potential of the deodorants industry.
Segmentation du marché
The deodorants market in Italy is categorized into the following segments:
Produit: creams, pumps, roll-ons, sprays, sticks
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: emballage flexible, glass, métal, rigid plastic, autres
Canal de distribution: dépanneurs, supermarchés et hypermarchés, discounters, magasins de santé et de beauté, vente directe, commerce électronique, autres
The Italy deodorants market is segmented on the basis of product, pricing, gender, packaging material, et canal de distribution. By product, the deodorants market in Italy has been segmented into creams, pumps, roll-ons, sprays, and sticks. Based upon pricing, the deodorants market in Italy is categorized into mass, and premium. On the basis of gender, the deodorants market in Italy has been segmented into men’s, women’s, and unisex. By packaging material, the deodorants market in Italy has been segmented into flexible packaging, glass, métal, rigid plastic, et d'autres. Basé sur le canal de distribution, the deodorants market in Italy is categorized into convenience stores, supermarchés et hypermarchés, discounters, magasins de santé et de beauté, vente directe, commerce électronique, et d'autres.
Paysage compétitif
The Italy deodorants market is highly competitive. The deodorants market is dominated by key players, which are Unilever PLC, The Bolton Group, Mirato S.p.A., Beiersdorf AG, Angelini Group, Gruppo Sodalis Srl, L’Oreal S.A., Henkel AG & Co. KGaA, Paglieri S.p.A., Yves Rocher sa, Just Italia S.p.A., Natura & Co, RoC Opco LLC, PUIG SL.
This report provides a comprehensive analysis of the key players in the Italy deodorants market, along with their performance from 2019 à 2023. En utilisant ces données, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
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Table des matières
TABLE DES MATIÈRES
Conclusions clés
Portée
Méthodologie de recherche
Market overviewItaly deodorants market – analyse des produits
Italy deodorants market – pricing analysis
Italy deodorants market – gender analysis
Italy deodorants market – packaging material analysis
Italy deodorants market – Analyse des canaux de distribution
Acteurs clés et part de marché
– Unilever PLC
– The Bolton Group
– Mirato S.p.A.
– Beiersdorf AG
– Angelini Group
…
Données et prévisions macroéconomiques
Clause de non-responsabilité
Chiffres et tableaux
Table Italy deodorants market 2019-2029
Chart Italy deodorants market, croissance nette, 2019-2029
Chart Italy deodorants market, taux de croissance, 2019-2029
Table Italy deodorants market by product, 2019-2029
Chart Italy deodorants market by product, CAGR historique et prévisions, 2019-2029
Chart Italy deodorants market by product, 2019-2029
Table Italy deodorants market by pricing, 2019-2029
Chart Italy deodorants market by pricing, CAGR historique et prévisions, 2019-2029
Chart Italy deodorants market by pricing, 2019-2029
Table Italy deodorants market by gender, 2019-2029
Chart Italy deodorants market by gender, CAGR historique et prévisions, 2019-2029
Chart Italy deodorants market by gender, 2019-2029
Table Italy deodorants market by packaging material, 2019-2029
Chart Italy deodorants market by packaging material, CAGR historique et prévisions, 2019-2029
Chart Italy deodorants market by packaging material, 2019-2029
Table Italy deodorants market by distribution channel, 2019-2029
Chart Italy deodorants market by distribution channel, CAGR historique et prévisions, 2019-2029
Chart Italy deodorants market by distribution channel, 2019-2029
Table Italy deodorants market share (%), par les entreprises, 2019-2023
Chart Italy deodorants market, par les entreprises, 2023
Table Italy deodorants market share (%), par les marques, 2019-2023
Chart Italy deodorants market, par les marques, 2023
Table Italy – population (des millions) et les prévisions
Table Italy – Indice des prix à la consommation (CPI) et les prévisions
Table Italy – produit intérieur brut et prévisions
Table Italy deodorants market: dépenser en proportion de PIB (%)
Table Italy deodorants market: consommation par habitant (population)