The Chinese baby diapers market faces significant structural challenges with a projected USD 0.8 billion contraction by 2030, reflecting a -2.6% CAGR as demographic and economic pressures converge to reshape the industry landscape. While the pace of China’s birth rate decline has moderated slightly, persistent economic uncertainties and subdued post-pandemic recovery continue to weigh heavily on young couples’ family planning decisions, creating sustained downward pressure on the core 0-3 year-old consumer base. This demographic reality is accelerating a fundamental product mix shift within the category, with disposable pants gaining disproportionate market share at the expense of traditional diapers due to their superior comfort and convenience features that resonate with China’s time-poor, convenience-seeking parents.
Product innovation is becoming increasingly targeted and occasion-specific as manufacturers attempt to mitigate volume declines through premiumization strategies. Night-time diaper solutions incorporating advanced absorbency technologies and leak-proof designs represent one such innovation frontier, addressing a key pain point in infant care while commanding price premiums. The market is witnessing growing sophistication in product segmentation, with manufacturers developing specialized offerings for different usage occasions, age groups, and skin sensitivity requirements. This trend reflects the evolving needs of China’s shrinking but increasingly discerning parent population, who demonstrate willingness to pay for functional benefits despite broader economic uncertainties.
The competitive landscape is polarizing between premium branded products with technological differentiators and value-oriented offerings that cater to cost-conscious consumers in lower-tier cities and rural areas. E-commerce platforms continue to gain importance as discovery and purchase channels for premium innovations, while traditional trade maintains relevance for everyday value purchases. Environmental considerations, while growing in awareness, remain secondary to functionality and price in purchase decisions, creating challenges for manufacturers attempting to position sustainable alternatives in a market where value-for-money remains paramount.
Delivering a data-driven perspective on the China baby diapers market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, size and distribution channel.
Segmentation du marché
The segmentation of the China baby diapers market is outlined below:
Type de produit: diaper pants, taped diapers
Size: newborn, medium, junior
Canal de distribution: commerce électronique, health and personal care stores, hypermarchés, petites épiceries, supermarchés, autres
The baby diapers market in China is segmented across product type, size and distribution channel. The market is classified by product type into diaper pants, and taped diapers. Size categories include newborn, medium, and junior. Distribution channel segmentation comprises e-commerce, health and personal care stores, hypermarchés, petites épiceries, supermarchés, et d'autres.
Paysage compétitif
The competitive landscape of the baby diapers market has been analyzed, with a focus on key players such as Biba (Zhejiang) Care Products Co. Ltd., Bobdog (Chine) Children’s Products Co. Ltd., Chiaus Int’l Group Co. Limité, Daddybaby Co. Ltd., Daio Paper Corporation, Guangdong Winsun Personal Care Products Co. Ltd., Guangdong Yinyin Co. Ltd., Hangzhou Shutai Sanitary Products Co. Ltd., Hengan International Group Company Limited, Hunan Cosom Care Products Co. Ltd., Kao Corporation, Kimberly-Clark Corporation, Lunaler Group, Quanzhou Jiahua Sanitary Articles Co. Ltd., Shanghai Xier Industrial Co.. Ltd., Le procter & Compagnie de jeu (P&G) and Unicharm Corporation.
This report presents an extensive analysis of major entities in the baby diapers market, se concentrer sur leurs performances de 2020 à 2024. Les résultats présentent des changements de part de marché, Reconnaître à la fois des leaders de longue date et de nouveaux challengers.
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Table des matières
TABLE DES MATIÈRES
Conclusions clés
Segmentation du marché
Aperçu du marché
China Baby Diapers Market – Analyse du type de produit
China Baby Diapers Market – Size Analysis
China Baby Diapers Market – Analyse des canaux de distribution
Acteurs clés et part de marché
Biba (Zhejiang) Care Products Co., Ltd.
Bobdog (Chine) Children’s Products Co., Ltd.
Chiaus Int’l Group Co., Limité
Daddybaby Co., Ltd.
Daio Paper Corporation
Guangdong Winsun Personal Care Products Co., Ltd.
Guangdong Yinyin Co., Ltd.
Hangzhou Shutai Sanitary Products Co., Ltd.
Hengan International Group Company Limited
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité
Chiffres et tableaux
Table China Baby Diapers Market 2020-2030
Chart China Baby Diapers Market, Croissance nette, 2020-2030
Chart China Baby Diapers Market, Taux de croissance, 2020-2030
Table China Baby Diapers Market by Product Type, 2020-2030
Chart China Baby Diapers Market by Product Type, CAGR historique et prévisions, 2020-2030
Chart China Baby Diapers Market by Product Type, 2020-2030
Table China Baby Diapers Market by Size, 2020-2030
Chart China Baby Diapers Market by Size, CAGR historique et prévisions, 2020-2030
Chart China Baby Diapers Market by Size, 2020-2030
Table China Baby Diapers Market by Distribution Channel, 2020-2030
Chart China Baby Diapers Market by Distribution Channel, CAGR historique et prévisions, 2020-2030
Chart China Baby Diapers Market by Distribution Channel, 2020-2030
Table China Baby Diapers Market Share (%), par les entreprises, 2020-2024
Chart China Baby Diapers Market, par les entreprises, 2024
Table China Baby Diapers Market Share (%), par les marques, 2020-2024
Chart China Baby Diapers Market, par les marques, 2024
Table de la Chine – Population (Des millions) et les prévisions
Table de la Chine – Indice des prix à la consommation (CPI) et les prévisions
Table de la Chine – Produit intérieur brut et prévisions
Table China Baby Diapers Market: Dépenser en proportion de PIB (%)
Table China Baby Diapers Market: Consommation par habitant (Population)
Les entreprises mentionnées
Biba (Zhejiang) Care Products Co., Ltd.
Bobdog (Chine) Children’s Products Co., Ltd.
Chiaus Int’l Group Co., Limité
Daddybaby Co., Ltd.
Daio Paper Corporation
Guangdong Winsun Personal Care Products Co., Ltd.
Guangdong Yinyin Co., Ltd.
Hangzhou Shutai Sanitary Products Co., Ltd.
Hengan International Group Company Limited
Hunan Cosom Care Products Co., Ltd.
Kao Corporation
Kimberly-Clark Corporation
Lunaler Group
Quanzhou Jiahua Sanitary Articles Co., Ltd.
Shanghai Xier Industrial Co., Ltd.
Le procter & Compagnie de jeu (P&G)
Unicharm Corporation