Malaysia Beauty and Personal Care Products Market 2025

Malaysia’s beauty and personal care market is poised for moderate yet steady expansion, with projections indicating an incremental growth of USD 2.6 bilyon at isang CAGR papalapit 9.6% Sa panahon ng pagtataya. The market’s evolution is being shaped by a confluence of factors, including heightened digital engagement, a culturally diverse consumer base, and shifting preferences toward specialized product segments. Halal-certified beauty, Korean-inspired skincare regimens, and clean-label cosmetics have emerged as high-performing categories, reflecting a broader consumer shift toward ingredient-conscious purchasing decisions. This trend is further amplified by the growing influence of social media and digital beauty communities, which continue to drive awareness and demand for products that align with ethical and efficacy-based standards.

In 2024, the market sustained its upward momentum, bolstered by post-pandemic normalization, a resurgence in social activities, and a gradually stabilizing economic landscape. The revival of tourism played a critical role in revitalizing retail demand, particularly within duty-free and travel retail channels, where categories such as fragrances, Kulay ng Mga Kosmetiko, and premium skincare experienced heightened traction. This resurgence not only underscored the importance of travel retail as a key growth driver but also prompted domestic retailers to enhance in-store engagement strategies, including experiential merchandising and localized promotions, to compete effectively. Leading health and beauty specialists, including Watsons and Guardian, reported strong sales performance, attributed to diversified product offerings and tactical pricing strategies designed to cater to a broad spectrum of consumer segments.

Private-label brands gained further ground in 2024 as persistent inflationary pressures and elevated living costs reinforced demand for value-oriented alternatives. Retailers strategically expanded their private-label portfolios to capture this trend, with Watsons broadening its Target Pro and Collagen lines to appeal to cost-sensitive yet quality-driven shoppers. Simultaneously, ingredient-focused beauty continued to dominate product innovation, with consumers demonstrating heightened scrutiny over formulations. Key active ingredients such as hyaluronic acid, ceramides, and glutathione featured prominently in new product launches, as brands increasingly leveraged dermatological testing and science-backed marketing to substantiate claims. This emphasis on transparency and efficacy highlights a broader industry pivot toward functional beauty solutions that cater to informed and discerning consumers. The convergence of these trends—rising private-label adoption, ingredient-led innovation, and the resurgence of travel retail—positions Malaysia’s beauty and personal care market for sustained, albeit competitive, growth in the coming years.

This report provides a strategic analysis of the Malaysia beauty and personal care products market, pagsusuri sa mga kalakaran sa kasaysayan mula sa 2020 sa 2024 at pagtataya ng mga pag-unlad sa pamamagitan ng 2030. Sinusuri nito ang laki ng merkado, Mga trajectory ng paglago, at mga pangunahing driver ng pagbabago, Pagbibigay ng isang komprehensibong pananaw sa hinaharap ng industriya. Sa pamamagitan ng pag-dissect ng merkado sa uri ng produkto, Saklaw ng Presyo, pangkat ng mamimili, Materyal ng Key Pack at Channel ng Pamamahagi, Tinutukoy ng ulat ang mga mataas na potensyal na pagkakataon at naaaksyunan na mga diskarte para sa mga manlalaro ng merkado upang umunlad sa isang mapagkumpitensyang tanawin.

Segmentasyon ng Market

The Malaysia beauty and personal care products market is categorized into the following segments:
Uri ng produkto: Mga Produkto ng Paliguan, Kulay ng Mga Kosmetiko, Deodorant, Mga Produkto ng Depilatory, Mga pabango at pabango, Buhok pag aalaga mga produkto, Mga Produkto ng Pag-aayos ng Mga Lalaki, pangangalaga sa bibig, Mga Produkto ng Pangangalaga sa Balat, Mga Produkto ng Pangangalaga sa Araw
Saklaw ng presyo: Mga Produkto ng Premium, Mga Produkto ng Masa
Grupo ng mga mamimili: sanggol / bata, nasa hustong gulang
Materyal ng key pack: Email Address *, salamin, metal, Papel & Lupon, matigas na plastik
Channel ng pamamahagi: Mga tindahan ng kagandahan at personal na pangangalaga, Mga tindahan ng kaginhawaan, Direktang Pagbebenta, E-commerce, Mga Tindahan ng Pangkalahatang Kalakal, Mga Salon ng Buhok, Mga Hypermarket, Mga parmasya, maliliit na tindahan ng grocery, Mga supermarket, iba pa

In Malaysia, the beauty and personal care products market is segmented by product type, Saklaw ng Presyo, pangkat ng mamimili, Materyal ng Key Pack at Channel ng Pamamahagi. Ayon sa uri ng produkto, the market features bath products, Kulay ng Mga Kosmetiko, Deodorant, Mga Produkto ng Depilatory, Mga pabango at pabango, Buhok pag aalaga mga produkto, Mga Produkto ng Pag-aayos ng Mga Lalaki, pangangalaga sa bibig, Mga Produkto ng Pangangalaga sa Balat, at mga produkto ng pangangalaga sa araw. Price range segments encompass premium products, at mga produktong masa. Ang mga segment ng grupo ng consumer ay sumasaklaw sa sanggol / bata, at may sapat na gulang. Ang pangunahing paghihiwalay ng materyal na pack ay sumasaklaw sa nababaluktot na packaging, salamin, metal, Papel & Lupon, at matigas na plastik. Ang segmentasyon ng channel ng pamamahagi ay binubuo ng mga tindahan ng kagandahan at personal na pangangalaga, Mga tindahan ng kaginhawaan, Direktang Pagbebenta, E-commerce, Mga Tindahan ng Pangkalahatang Kalakal, Mga Salon ng Buhok, Mga Hypermarket, Mga parmasya, maliliit na tindahan ng grocery, Mga supermarket, at iba pa.

Mapagkumpitensyang Landscape

The beauty and personal care products market is largely dominated by key players such as Alliance Cosmetics Sdn Bhd, Amorepacific Corporation, Amway Corporation, Asia Brands Berhad, Atomy Co. Ltd., Beiersdorf AG, Berjaya Corporation Berhad, Chanel S.A., Clarins SA, Colgate-Palmolive Company, Cosnova GmbH, Coty Inc., Haleon plc, Henkel AG & Mga Tampok. KGaA, Kao Corporation, Kenvue Inc., Koninklijke Philips N.V., Lam Soon Group, LG Household & Health Care Ltd., Lion Corporation, L'Oreal S.A., LVMH Moët Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Mary Kay Inc., Nu Skin Enterprises Inc., Orkla ASA, OSHIEN2U SDN. BHD., Panasonic Corporation, Pure Laboratories Inc., Reckitt Benckiser Group plc (RB), Revlon Inc., Rohto Pharmaceutical Co. Ltd., Sebapharma GmbH & CO. KG, Shiseido Company Limited, The Body Shop International Ltd., Ang Estee Lauder Companies Inc., Ang Procter & Kumpanya ng Pagsusugal (P&G), Tohtonku Sdn. Bhd., Unilever PLC and Wipro Limited.

Sinusuri ng komprehensibong ulat na ito ang pagganap ng mga nangungunang kumpanya sa sektor ng mga produkto ng kagandahan at personal na pangangalaga mula sa 2020 sa 2024. Ang mga natuklasan ay nagtatampok ng mga pagbabago sa pagbabahagi ng merkado, Inihayag ang parehong itinatag na mga lider ng merkado at umuusbong na mga kakumpitensya.

Bakit Bilhin ang Report na Ito?

Obtain precise statistical data and forecasts for the Malaysia beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Malaysia beauty and personal care products market: uri ng produkto, Saklaw ng Presyo, pangkat ng mamimili, Materyal ng Key Pack at Channel ng Pamamahagi.
Bumuo ng mga estratehiya na tukoy sa rehiyon at magtakda ng mga estratehikong priyoridad batay sa naisalokal na pagsusuri ng data.
Gain deep insights into the dynamics of the Malaysia beauty and personal care products market.
Tukuyin ang mga mataas na potensyal na pagkakataon sa pamumuhunan sa pamamagitan ng pag-target sa mga sektor ng paglago at mga umuusbong na uso.
Anticipate the future trajectory of the Malaysia beauty and personal care products market with informed projections.
Suriin ang mapagkumpitensyang tanawin upang matukoy ang perpektong tiyempo para sa pag-capitalize sa mga pagkakataon sa merkado.
Isang solong walang limitasyong lisensya ng gumagamit sa loob ng parehong organisasyon, Walang karagdagang singil para sa mga karagdagang gumagamit.

Talaan ng mga Nilalaman

TALAAN NG MGA NILALAMAN
Mga Pangunahing Natuklasan
Segmentasyon ng Market
Pangkalahatang-ideya ng Market
Malaysia Beauty and Personal Care Products Market – Pagsusuri ng Uri ng Produkto
Malaysia Beauty and Personal Care Products Market – Pagsusuri sa Saklaw ng Presyo
Malaysia Beauty and Personal Care Products Market – Pagsusuri ng Grupo ng Consumer
Malaysia Beauty and Personal Care Products Market – Pagsusuri ng Materyal na Key Pack
Malaysia Beauty and Personal Care Products Market – Pagsusuri ng Channel ng Pamamahagi
Pagsusuri sa Pagbabahagi ng Kumpanya
Alliance Cosmetics Sdn Bhd
Amorepacific Corporation
Amway Corporation
Asia Brands Berhad
Atomy Co., Ltd.
Beiersdorf AG
Berjaya Corporation Berhad
Chanel S.A.
Clarins SA
…
Macroeconomic Data at Forecast
Pamamaraan ng Pananaliksik
Disclaimer

MGA NUMERO AT TALAHANAYAN
Table Malaysia Beauty and Personal Care Products Market 2020-2030
Chart Malaysia Beauty and Personal Care Products Market, Net na paglago, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market, Mga Rate ng Paglago, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Product Type, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Price Range, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Consumer Group, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Key Pack Material, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Malaysia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Distribution Channel, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Malaysia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Malaysia Beauty and Personal Care Products Market Share (%), Mga Kumpanya, 2020-2024
Chart Malaysia Beauty and Personal Care Products Market, Mga Kumpanya, 2024
Table Malaysia Beauty and Personal Care Products Market Share (%), sa pamamagitan ng Mga Tatak, 2020-2024
Chart Malaysia Beauty and Personal Care Products Market, sa pamamagitan ng Mga Tatak, 2024
Table Malaysia – Populasyon (Milyun-milyon) at Pagtataya
Table Malaysia – Index ng Presyo ng Consumer (CPI) at Pagtataya
Table Malaysia – Gross Domestic Product at Forecast
Table Malaysia Beauty and Personal Care Products Market: Paggastos bilang isang proporsyon ng GDP (%)
Table Malaysia Beauty and Personal Care Products Market: Pagkonsumo per Capita (Populasyon)

Mga Kumpanya na Nabanggit

Alliance Cosmetics Sdn Bhd
Amorepacific Corporation
Amway Corporation
Asia Brands Berhad
Atomy Co., Ltd.
Beiersdorf AG
Berjaya Corporation Berhad
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Cosnova GmbH
Coty Inc.
Haleon plc
Henkel AG & Mga Tampok. KGaA
Kao Corporation
Kenvue Inc.
Koninklijke Philips N.V.
Lam Soon Group
LG Household & Health Care, Ltd.
Lion Corporation
L'Oreal S.A.
LVMH Moët Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
Mary Kay Inc.
Nu Skin Enterprises, Inc.
Orkla ASA
OSHIEN2U SDN. BHD.
Panasonic Corporation
Pure Laboratories Inc.
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
Rohto Pharmaceutical Co., Ltd.
Sebapharma GmbH & CO. KG
Kumpanya ng Shiseido, Limitado
The Body Shop International Ltd.
Ang Mga Kumpanya ng Estee Lauder Inc.
Ang Procter & Kumpanya ng Pagsusugal (P&G)
Tohtonku Sdn. Bhd.
Unilever PLC
Wipro Limited