According to the latest data, the market size of the hair care products industry in Nigeria is expected to rise by USD 356.2 million with a CAGR of 15.5% by the end of 2029. One of the primary driving factors is the increasing awareness and importance of personal grooming and hygiene among Nigeria consumers. As the population becomes more conscious of their appearance and well-being, there is a growing demand for a wide range of hair care products, from basic shampoos and conditioners to specialized treatments for issues such as dandruff, hair fall, and scalp health. This trend is particularly noticeable among the younger demographic and urban residents, who are more exposed to global beauty trends and standards.
Another significant driver is the rising disposable incomes and improving economic conditions in Nigeria. As more consumers have greater spending power, there is an increased willingness to invest in higher-quality and premium hair care products. This economic uplift allows for a shift from basic, mass-market products to more specialized solutions that cater to specific hair care needs, such as anti-hair fall treatments and hair nourishment products. The expanding middle class plays a crucial role in this shift, driving demand for products that offer enhanced benefits and superior quality.
The report offers a comprehensive evaluation of the Nigeria hair care products market, ارائه داده های مهم در مورد اندازه بازار تاریخی, الگوهای رشد, و پیش بینی های آینده. این یک تجزیه و تحلیل کامل از بخش های بازار و زیر بخش ها را فراهم می کند, با تمرکز بر متغیرهای کلیدی مانند محصول, pricing, packaging material, و کانال توزیع. This comprehensive evaluation aids in identifying the growth potential within the hair care products industry.
تقسیم بازار
The hair care products market in Nigeria is classified into the following segments:
محصول: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, دیگران
Pricing: انبوه, حق بیمه
Packaging material: بسته بندی انعطاف پذیر, شیشه, فلزی, rigid plastics, دیگران
کانال توزیع: فروشگاه های راحتی, سوپر مارکت ها و هایپر مارکت ها, فروشگاه های مواد غذایی کوچک, فروشگاه های بهداشتی و زیبایی, فروش مستقیم, تجارت الکترونیکی, hair salons, دیگران
The Nigeria hair care products market is segmented on the basis of product, pricing, packaging material, و کانال توزیع. بر اساس محصول, the hair care products market in Nigeria is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, و دیگران. On the basis of pricing, the hair care products market in Nigeria has been segmented into mass, و حق بیمه. By packaging material, the hair care products market in Nigeria has been segmented into flexible packaging, شیشه, فلزی, rigid plastics, و دیگران. Based upon distribution channel, the hair care products market in Nigeria is also categorized into convenience stores, سوپر مارکت ها و هایپر مارکت ها, فروشگاه های مواد غذایی کوچک, فروشگاه های بهداشتی و زیبایی, فروش مستقیم, تجارت الکترونیکی, hair salons, و دیگران.
چشم انداز رقابتی
The Nigeria hair care products market is highly competitive. The prominent players operating in the Nigeria hair care products market include Franemm Industries Limited, N.N. FEMS Industries Ltd., L'Oreal S.A., SoulMate Industries Limited, Godrej Group, Dabur India Limited, Edysmart Nigeria Limited, شرکت Revlon, Zenon Laboratories and Chemical Industries Limited, پروتر & شرکت قمار (پ&جف), شرکت Colgate-Palmolive, Unilever plc, Dr Miracle’s Inc., El-Hazy Glittas Limited, Yduona Cosmetics Company, Dubas’n’Ches Commodity Company Limited, Luster Products Inc., McBride plc, Hoyu Co. آموزشی ویبولیتین, Oriflame Cosmetics S.A., شرکت Kenvue, Henkel AG & هم. kgaa, House Of Cheatham Inc., Recare Limited (Natures Gentle Touch), PZ Cussons Plc.
The report presents a detailed analysis of the Nigeria hair care products market, focusing on the performance of major companies between 2019 وت 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
چرا این گزارش را خریداری کنید?
Obtain precise statistical data and forecasts for the Nigeria hair care products market.
استراتژی های خاص منطقه را توسعه داده و اولویت های استراتژیک را بر اساس تجزیه و تحلیل داده های بومی تنظیم کنید.
Gain deep insights into the dynamics of the Nigeria hair care products market.
با هدف قرار دادن بخش های رشد و روندهای نوظهور ، فرصت های سرمایه گذاری با پتانسیل بالا را شناسایی کنید.
Anticipate the future trajectory of the Nigeria hair care products market with informed projections.
برای تعیین زمان ایده آل برای سرمایه گذاری در فرصت های بازار ، منظره رقابتی را ارزیابی کنید.
فهرست مطالب
فهرست مطالب
یافته های کلیدی
دامنه گزارش
روش تحقیق
Market overviewNigeria hair care products market – تحلیل محصول
Nigeria hair care products market – pricing analysis
Nigeria hair care products market – packaging material analysis
Nigeria hair care products market – تجزیه و تحلیل کانال توزیع
بازیکنان کلیدی و سهم بازار
– Franemm Industries Limited
– N.N. FEMS Industries Ltd.
– L'Oreal S.A.
– SoulMate Industries Limited
– Godrej Group
…
داده ها و پیش بینی های کلان اقتصادی
سلب مسئولیت
ارقام و جداول
Table Nigeria hair care products market 2019-2029
Chart Nigeria hair care products market, رشد خالص, 2019-2029
Chart Nigeria hair care products market, نرخ رشد, 2019-2029
Table Nigeria hair care products market by product, 2019-2029
Chart Nigeria hair care products market by product, CAGR تاریخی و پیش بینی, 2019-2029
Chart Nigeria hair care products market by product, 2019-2029
Table Nigeria hair care products market by pricing, 2019-2029
Chart Nigeria hair care products market by pricing, CAGR تاریخی و پیش بینی, 2019-2029
Chart Nigeria hair care products market by pricing, 2019-2029
Table Nigeria hair care products market by packaging material, 2019-2029
Chart Nigeria hair care products market by packaging material, CAGR تاریخی و پیش بینی, 2019-2029
Chart Nigeria hair care products market by packaging material, 2019-2029
Table Nigeria hair care products market by distribution channel, 2019-2029
Chart Nigeria hair care products market by distribution channel, CAGR تاریخی و پیش بینی, 2019-2029
Chart Nigeria hair care products market by distribution channel, 2019-2029
Table Nigeria hair care products market share (%), توسط شرکت ها, 2019-2023
Chart Nigeria hair care products market, توسط شرکت ها, 2023
Table Nigeria hair care products market share (%), توسط مارک ها, 2019-2023
Chart Nigeria hair care products market, توسط مارک ها, 2023
میز نیجریه – جمعیت (میلیون ها) و پیش بینی
میز نیجریه – شاخص قیمت مصرف کننده (CPI) و پیش بینی
میز نیجریه – تولید ناخالص داخلی و پیش بینی
Table Nigeria hair care products market: به عنوان نسبت تولید ناخالص داخلی خرج کنید (%)
Table Nigeria hair care products market: سرانه (جمعیت)