Entre 2025 y 2030, the Jordan tea market is projected to generate approximately USD 39.1 millones en valor incremental, expanding at a compound annual rate of around 4.5%. Growth will be largely demographic-led rather than consumption-driven, with population expansion underpinning aggregate demand in a market where per capita intake is already well established. Tea maintains a stable presence across both urban and rural households, particularly in breakfast and evening occasions, yet its social currency remains secondary to coffee, limiting the scope for material increases in drinking frequency.
The category’s resilience rests on entrenched daily habits and cultural continuity. Traditional blended teas infused with mint, sage, chamomile and regional spices continue to command strong loyalty, reflecting deep-rooted flavour preferences. Loose tea retains relevance among certain consumer groups, though concerns around hygiene and convenience are gradually accelerating the shift toward packaged formats. Green tea has emerged as one of the more dynamic segments, supported by growing awareness of antioxidant benefits and its compatibility with local mint-based preparation styles, reinforcing its appeal among health-conscious consumers.
External headwinds have shaped channel dynamics. Slower tourism activity has weighed on foodservice performance, constraining out-of-home tea occasions and reinforcing the dominance of at-home consumption. Al mismo tiempo, price sensitivity and evolving brand perceptions have encouraged a partial rotation toward local and regional players, placing competitive pressure on international brands. Market share adjustments are increasingly influenced by affordability, national affinity and promotional intensity rather than dramatic shifts in overall demand.
Distribution remains anchored in small community-based retailers, which continue to capture the bulk of volume due to proximity and habitual purchasing patterns. Sin embargo, modern retail is steadily gaining traction in urban centres, leveraging broader assortments and access to imported products to attract middle- and higher-income consumers. E-commerce and local rapid-delivery platforms are expanding quickly, enhancing convenience and brand visibility, particularmente entre los grupos demográficos más jóvenes. Mirando hacia adelante, demographic growth will remain the principal structural driver, while a recovery in tourism could provide incremental upside to foodservice. Competitive momentum is likely to hinge on localisation strategies, channel expansion and digital engagement as the market advances along a path of measured, structurally supported growth.
Built for business leaders and market practitioners, this report explores the tea market in Jordan through the lens of data-backed insight. Actualizado en 2025, it includes historical developments from 2020 onward and forecasts through 2030, offering an evidence-based foundation for strategic initiatives.
¿Qué hay dentro del informe?
Cifras anuales del tamaño del mercado expresadas en (Toneladas/USD), abarcando 2020 a 2030. El conjunto de datos incluye datos históricos y pronósticos., junto con cálculos de CAGR para períodos históricos y proyectados.
Segmentación del mercado
The segmentation of the Jordan tea market is outlined below:
tipo de producto - p.ej., té negro, fruit and herbal tea, té verde, otros, Té RTD
Tipo - p.ej., conventional, organic
Canal de distribución - p.ej., bares y HoReCa, tiendas de conveniencia, comercio electrónico, hipermercados, pequeñas tiendas de comestibles, supermercados, otros
Macroeconómico & Indicadores demográficos
El contexto de apoyo incluye:
Población total
Índice de precios al consumidor (IPC)
Producto Interno Bruto (PIB)
Consumo per cápita
Gasto del consumidor como porcentaje del PIB
Estas variables mejoran la comprensión del potencial de consumo y las tendencias macroeconómicas que afectan al mercado..
Panorama competitivo: Análisis de cuota de mercado
Market share insights presented in this report illustrate the evolving competitive landscape of the tea sector in Jordan, con datos sobre marcas de alto rendimiento y tendencias de consolidación. Los participantes clave del mercado incluyen: Ahmad Tea Ltd., Akbar Brothers Ltd., AMS Baeshen & Co., Lipton Teas and Infusions, etc..
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea and RTD tea categories.
Análisis de participación de mercado cubierto en el informe.:
Jordan tea market share
Jordan RTD tea market share
Por qué elegir este informe?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Si eres un inversor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Los entregables incluyen
Informe PDF estructurado profesionalmente
Libro de datos EXCEL completo con cifras año por año y segmentación multidimensional de 2020 a 2030
Tabla de contenido
TABLA DE CONTENIDO
Segmentación del mercado
Descripción general del mercado
Jordan Tea Market – Análisis de tipo de producto
Jordan Tea Market – Análisis de tipo
Jordan Tea Market – Análisis del canal de distribución
Análisis de acciones de empresa/marca
Ahmad Tea Ltd.
Akbar Brothers Ltd.
AMS Baeshen & Co.
Lipton Teas and Infusions
Datos y pronósticos macroeconómicos
Metodología de la investigación
Descargo de responsabilidad
FIGURAS Y TABLAS
Table Jordan Tea Market Size 2020-2030
Chart Jordan Tea Market, Crecimiento neto, 2020-2030
Chart Jordan Tea Market, Tasas de crecimiento, 2020-2030
Table Jordan Tea Market by Product Type, 2020-2030
Chart Jordan Tea Market by Product Type, CAGR histórico y pronóstico, 2020-2030
Chart Jordan Tea Market by Product Type, 2020-2030
Table Jordan Tea Market by Type, 2020-2030
Chart Jordan Tea Market by Type, CAGR histórico y pronóstico, 2020-2030
Chart Jordan Tea Market by Type, 2020-2030
Table Jordan Tea Market by Distribution Channel, 2020-2030
Chart Jordan Tea Market by Distribution Channel, CAGR histórico y pronóstico, 2020-2030
Chart Jordan Tea Market by Distribution Channel, 2020-2030
Table Jordan Tea Market Share (%), por empresas, 2020-2025
Chart Jordan Tea Market, por empresas, 2025
Table Jordan Tea Market Share (%), por marcas, 2020-2025
Chart Jordan Tea Market, por marcas, 2025
Table Jordan – Población (Millones) y pronóstico
Table Jordan – Índice de precios al consumidor (IPC) y pronóstico
Table Jordan – Producto Interno Bruto y Pronóstico
Table Jordan Tea Market: Gasto como proporción del PIB (%)
Table Jordan Tea Market: Consumo per cápita (Población)
Empresas mencionadas
Las empresas que aparecen en este informe incluyen:
Ahmad Tea Ltd.
Akbar Brothers Ltd.
AMS Baeshen & Co.
Lipton Teas and Infusions